TV Network News and Advertising in the Nixon and McGovern Campaigns

@article{Hofstetter1979TVNN,  title={TV Network News and Advertising in the Nixon and McGovern Campaigns},  author={C. Richard Hofstetter and Cliff Zukin},  journal={Journalism \& Mass Communication Quarterly},  year={1979},  volume={56},  pages={106 - 152},  url={https://api.semanticscholar.org/CorpusID:144048423}}

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