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Toei Animation

Everything About Fiction You Never Wanted to Know.
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Formerly called Toei Douga until 1998. Toei Animation is theAnime department of the Toei Company[1] and one of the oldest (it can trace its roots back to 1948) and largest animation companies. Toei is responsible for producing a large number of popular andEssential Anime, includingMazinger Z,Devilman,Fist of the North Star,Dragon Ball,Sailor Moon,Digimon, andOne Piece. In other words, it was responsible for defining theHumongous Mecha,Space Opera,Shonen, andMagical Girl genres as we know them today.

When the studio started in 1956, the studio didmostly Disney like art films, but based around native Japanese artwork and some stuff forRankin Bass. Some people likeIsao Takahata (the director ofGrave of the Fireflies),Yoichi Kotabe (mostly known for doing most of Nintendo's 2D artwork),Yasuo Otsuka andHayao Miyazaki worked at Toei at this time. However due tothe staff members wanting more money and how the studio was going, many staff members left for other studios.

They've also done abitofworkonAmericancartoons, but those are few and far between after the 1980s ended. They, along withTMS,Sunrise andSony also had a hand inAnimax.

See also:Sei Young andDai Won, two Korean studios that worked with Toei in the late 70's to mid 80's.


MajorAnime Productions


Western Animation work


Other works (largely through their studio in the Philippines) include


Tropes associated with Toei:

  • All CGI Cartoon: A couple, Two of them handled in China (One byImagi Animation Studios and one in Taiwan byWang (through CGCG)).
  • Animation Bump: Happens in any (if not all) of their movies.
  • Cash Cow Franchise:IN SPADES, butOne Piece,Sailor Moon,Dragon Ball,Transformers,Digimon andPretty Cure are the most prominent.
  • Conspicuous CG: Has been becoming more obvious since 1999 or so.
  • Doing It for the Art: The films Toei did during 1958 to 1972.
  • Filler: Very often, especially in Dragon Ball Z.
  • Limited Animation: Fairly common, due to producing long running series (and relatively shorter series during those long runners). The majority of their American projects too.
  • Long Runners: Most of the series mentioned either had several incarnations or were continuously going on.
  • Mascot: Pero from the company's adaptation of Puss in Boots is their official mascot.
  • No Export for You: In recent years, Toei have been quite reluctant to licence their work for foreign translation or rerelease, withSailor Moon having being hit particularly hard by this for quite a while. After the fate that befellOne Piece, you can't really blame them.
  • Off-Model: A frequent victim of this trope due to the fact that they end up producing incredibly long running series, mostly at the same time as one another, rotating each around various animation teams of wildy varying quality.
  1. which also has atokusatsu studio responsible for theSuper Sentai (by which they have half-ownership ofPower Rangers franchise) andKamen Rider franchises among other departments, but that's another story.
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