Powerful solutions for better results
Maximize your return on investment
Create and manage your campaigns, optimize ads to reach the right audience at the right time, and drive performance to meet advertising goals—across the entire Microsoft Advertising Network.
Unleash the power of search
Help drive sales with users actively searching for your products or services on Bing, Yahoo, DuckDuckGo, and other search engines within Microsoft’s extensive network and key partnerships.
Engage with visual storytelling
Tap into global audiences with display and native ads in brand-safe environments across Microsoft 365, MSN, Microsoft Edge, Outlook, and Microsoft Casual Games.
Combine the impact of video—with the ease and intent of search
Engage your audience with compelling video content that highlights your brand's story and seamlessly connect with viewers across Microsoft properties and a network of publisher partners.
Whether they're browsing the web, indulging in online videos, or enjoying their favorite series on popular streaming platforms like Netflix, Max, Hulu, Roku, and discovery+, your message will be front and center with Connected TV.
Shopping campaigns
Bring shoppers one step closer to making a purchase decision—even before they click—and include helpful details like average review ratings and special deals.
BENEFITS
We’re transforming so you can grow
Microsoft Advertising has reimagined its advertising business to meet the evolving needs of the ecosystem.
In our newly transformed ecosystem, we redefine how you connect with your audiences, wherever they may be, so you can engage at any touchpoint along their digital journey.
AI
Revolutionize your ad creation experience with Copilot
Easily generate captivating ad assets with AI assistance. Save time and enhance engagement by effortlessly creating compelling images and text for your ads.
COST
Keep costs in check
Use our tools to help manage your campaigns and meet your advertising goals.
- No minimum fee
- Only pay for clicks
- Budget by the day
- Control your own budget
“Launching CPS campaigns during the peak period drove incremental revenue at a very favorable ROI. This was a welcome boost to our online performance during a very competitive period.”
James Thompson
Group Digital Marketing Manager at The Watches of Switzerland Group
“In just one year of leveraging Microsoft Shopping, we saw an increase of 130% of sessions year-over-year (YoY). Additionally, Microsoft Shopping generated 76% more orders for our partners YoY by using all Microsoft Ads channels totaling in +60% more GMV YoY for our partners.”
Arkadiusz Mokrzycki
Performance Marketing Lead, GLAMI
“Thanks to the switch to tCPA and the excellent support from the Microsoft team, we observed a notable reduction in cost per conversion. It’s great to see how strategic adjustments and collaboration can lead to such positive outcomes.”
Phuong Tran
Marketing Manager, InnoGames
Microsoft Products
Expand your reach and start building with these Microsoft products
Add your business to Bing for free and help online customers discover your business
Get your site's performance data, take advantage of free SEO tools and analyse insights to improve your page rankings on Bing search results.
Clarity is a free tool that captures how people use your site. Setup is easy and you'll start getting data in minutes.
Unlock new growth possibilities
Chat with a Microsoft Advertising expert, for help with account signup, campaign creation, or general support.