Chrome will turn off notifications from sites you don’t often visit
To help reduce notification overload, Chrome for Android and desktop will automatically disable notifications from websites you don’t frequently visit.
Specifically, Google is revoking the notification permission from sites that see “very low user engagement” but send a “high volume” of alerts.
This feature is part ofSafety Check, which already works to remove camera and location permissions from pages you haven’t visited recently.
Google will tell you when “Chrome unsubscribed you from notifications” with an alert, while you can also go to Settings > Safety Check to “View sites” and restore. Alternatively, visit the site again and confirm you want notifications.
Advertisement - scroll for more contentThis feature will not apply to notifications from web apps (PWAs) you have installed (added to your homescreen/launcher), while you can disable auto-revocations entirely.
In testing this capability, Google found a “significant reduction in notification overload with only a minimal change in total notification clicks.” Overall, Google finds websites that send a lower volume of alerts see more clicks, while “less than 1% of all notifications receive any interaction from users.”
More on Chrome:
- Chrome is Google’s first iPhone app with Liquid Glass
- Upgraded Gemini in Chrome rolling out to free users, agentic browsing coming soon
- Chrome for Android getting Material 3 Expressive tweaks
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Abner LitechnacityEditor-in-chief. Interested in the minutiae of Google and Alphabet. Tips/talk: abner@9to5g.com