About us
Who We Are
For more than 60 years, WWF has worked to help people and nature thrive.
As the world’s leading conservation organization, WWF works in nearly 100 countries. At every level, we collaborate with people around the world to develop and deliver innovative solutions that protect communities, wildlife, and the places in which they live.
How We Work
For Nature, For People, Forever
WWF works to help local communities conserve the natural resources they depend upon; transform markets and policies toward sustainability; and protect and restore species and their habitats. Our efforts ensure that the value of nature is reflected in decision-making from a local to a global scale.
WWF connects cutting-edge conservation science with the collective power of our partners in the field, nearly one million supporters in the United States and five million globally, as well as partnerships with communities, companies, and governments.
Today, human activities put more pressure on nature than ever before, but it’s also people who have the power to change this trajectory. Together, we can address the greatest threats to life on this planet and protect the natural resources that sustain and inspire us.
Our goals
Recognizing that the problems facing our planet are increasingly more complex and urgent, WWF focuses its work on six ambitious goals. Through this integrative approach, we can challenge the planet’s greatest threats and ensure a healthy future for people and nature.
“Conservation endures as a living discipline because it is inhabited by a magnificent collection of people. Only by working together can we create solutions to the most vexing problems we face.”
Carter Roberts
President & CEO
