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| Formerly | Next New Networks (2007–2011) |
|---|---|
| Founded | March 2007 |
| Founder | Fred Seibert Emil Rensing Herb Scannell Timothy Shey Jed Simmons |
| Headquarters | , |
| Owner | YouTube (2011–present) |
| Parent | Google LLC |
| Website | www |
TheYouTube Next Lab and Audience Development Group, founded asNext New Networks, is a company based in New York City. Next New was launched in March 2007 by foundersFred Seibert & Emil Rensing, and co-foundersHerb Scannell, Timothy Shey andJed Simmons with $8 million in funding from investors includingSpark Capital.[1] The company was the home to online television networksBarely Political,Channel Frederator,Fast Lane Daily, Pulp Secret,Threadbanger,Vsauce, andIndy Mogul, among others. Next New Network's first creative hire was filmmakerJustin Johnson.
In November 2010, the company was selected to create and launch an original daily series forAOL's homepage, "The One", as part of AOL's new video strategy.[2][3]
The Next New Networks approach to programming web video brands and channels (as opposed to merely producing them) led to the creation of online video networks (calledmulti-channel networks, MCN's), and have inspired a number of followers includingMachinima.com in Los Angeles andChannelFlip in the United Kingdom.YouTube acquired the company on March 7, 2011, immediately adding this expertise to the platform giant.[4] Tim Shey, Jed Simmons, and Lance Podell from the NNN management team have started the YouTube Next Lab. Founder and CEOFred Seibert resumed as an independent producer at hisFrederator Studios company and was named as a new YouTube channel partner in November 2011.[5]
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