Most of the sources are not sufficiently reliable or substantial, they just mentions few details about MediaPost as advertising. subject still does not meet the notability criteria for magazines, if you have more better sources, please include them.Pasados (talk)16:02, 28 November 2025 (UTC)[reply]
Keep. Article needs updating and should be expanded to reflect Mediapost's place in the industry. It's been around since 1996 and is one of the oldest, most well-established advertising/media trade press in the digital marketing world. It's been around since 1996, and still does original reporting (unlike many other trade presses that basically aggregate promotional press releases.) According to their2025 media kit, MediaPost has an opt-in email audience of 185,000 (not easy to independently verify, though). That said, it retains industry relevance with its events and awards programs. For example, the world's largest advertising agencies still compete for MediaPost'sAgency of the Year award (e.g.,IPG andOmnicom in 2024).Slainte66 (talk)19:20, 12 December 2025 (UTC)[reply]
References
^Turow, Joseph (2014)."The Magazine Industry".Media Today: Mass Communication in a Converging World (5th ed.). New York:Routledge. pp. 252, 254.doi:10.4324/9780203111581-24.ISBN978-1-136-27897-6 – via Google Books.MediaPost, a trade publisher for marketing and media practitioners, uses this [digital-focused] model. Go to MediaPost.com, and you can subscribe to its monthly print magazines,OMMA magazine andMEDIA magazine. You can also read the magazines' articles for free online, and you can read a huge number of other articles that stay digital. The digital and the printed versions are all supported by advertising. The company also makes money by mounting well-attended conferences for digital media and digital marketing practitioners.MediaPost charges hefty entry fees for the conferences and also gets support from firms that want to advertise to the attendees. [...] Earlier we discussedMediaPost as a trade magazine publisher. If you go to Mediapost.com, you will see that the company also describes itself as 'an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals.' Among those resources is a 'portfolio of daily and weekly email newsletters.' There are over 50 of them, and they provide news in the categories of online media (e.g.,Online Media Daily), traditional media (MediaDailyNews), and marketing (Marketing Daily).
^Burns, Kelli S. (2017).Social Media: A Reference Handbook (1st ed.). Santa Barbara, Calif.:ABC-Clio. pp. 345–346.ISBN979-8-216-14629-2 – via Internet Archive.MediaPost is a publishing and content company that offers resources to media, marketing, and advertising professionals. Besides conferences and events,MediaPost also publishes Mediapost.com, described as the 'largest and most influential media, marketing and advertising site on the net.'MediaPost's content is divided into publications that users can read online or have regularly delivered to their e-mail.Social Media & Marketing Daily,Video Daily, andMobile Marketing Daily are threeMediaPost publications that cover the social media industry.
^Oppenheim, Michael R.; Mulcahy, Wendy Diamond (2013)."Advertising and Media Planning Sources".Marketing Information: A Strategic Guide for Business and Finance Libraries (1st ed.). New York:Routledge. p. 168.doi:10.4324/9780203862469.ISBN978-1-135-18558-9 – via Google Books.MediaPost (http://www.mediapost.com) is a subscription Web site that offers a directory of 60,000 media contacts covering radio, TV, cable, Internet, magazines, newspapers and agencies. As a 'portal' serving media buyers and planners, it offers other resources such as 'rate and data' services, research, ratings, productivity tools, and industry news.
^DeGaris, Larry (2015)."A practical approach to sports marketing".Sports Marketing: A Practical Approach (1st ed.). London:Routledge. pp. 16–17.doi:10.4324/9780203097618.ISBN978-1-136-22346-4 – via Google Books.A brief roster of important sources for marketing intelligence in sports marketing includes: [...]AdAge,Brandweek,MediaPost. Advertising, marketing, and media trade publications for insight into marketing in general.
