 | |
| Broadcast area | Paducah, Kentucky Purchase area |
|---|---|
| Frequency | 94.7MHz |
| Branding | 94.7 The Mix |
| Programming | |
| Format | Adult contemporary |
| Ownership | |
| Owner | Bristol Broadcasting Company |
| WBMP,WDDJ,WDXR,WKYQ,WKYX-FM,WLLE,WNGO,WPAD | |
| History | |
First air date | 1955 (as WXID) |
Former call signs | WXID (1955–1997) WBLN (1997–1998) WIVR-FM (1998–1999) WIVR (1999–2000) WLLE (2000–2004) WQQR (2004–2014) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 71613 |
| Class | C2 |
| ERP | 50,000watts |
| HAAT | 144 meters |
Transmitter coordinates | 36°45′19.00″N88°39′36.60″W / 36.7552778°N 88.6601667°W /36.7552778; -88.6601667 |
| Links | |
Public license information | |
| Website | 947themix.com |
WZYK (94.7FM) is anadult contemporary–formattedradio stationlicensed toClinton,Kentucky,United States, and servingPaducah, as well as the greaterPurchase area ofWestern Kentucky. The station is currently owned by theBristol Broadcasting Company as part of acluster with seven other stations.[2] The Bristol group's studios are located offKY 994 south of Paducah in ruralMcCracken County, while its transmitter is located next toI-69 andKY 121 on the northwest side ofMayfield.
The station went on the air in 1955 asWNGO-FM, a 97 watt FM simulcast toAM stationWNGO (1320 AM). In 1975 the simulcast ended and the call letters WXID were chosen because "X" was the electronic symbol forstereo sound, while "I" and "D" are the ninth and fourth letters of the alphabet, respectively, resulting in 94. At its inception, the stations were owned by H.M. Suthard and Paul Mullins. The two would quickly sell WNGO in 1957 to competitor West Kentucky Broadcasting, owner of WKTM (1050 AM), which shut down following the purchase. A centerpiece of early WNGO programming was a Sunday morningChristian radio program originating from the localUnited Methodist Church, first titledThe Widening Circle and laterRadio Sunday School. WNGO-FM varied in formats over the years, at timessimulcasting acountry music format with WNGO and then changing call letters to WXID an operating its ownadult contemporary setup.[3]
Its call letters were changed toWBLN on March 17, 1997. The station would change call letters three times over the next forty months: toWIVR-FM the next year, dropping the suffix on September 24, 1999, and toWLLE on September 30, 2000. On June 14, 2004, the station would change calls again toWQQR.[4]
By the mid-2000s, WQQR was owned byBristol Broadcasting Company and aired arock music format asDouble Q 94.7. On September 15, 2008, the station re-launched their on-air product, adding a wider selection of music and a new logo. They also acquired the highly sought-after Brian James to be the voice of the station's imaging.[citation needed] On November 1, 2013, WQQR began hinting at a format change when it switched early toChristmas music under the brandingChristmas 94.7.[5] The Facebook site was taken down and the website was revamped, with a link to aYouTube video "Retooning the Holidays". A video was posted on Facebook by DJ Chris Cash signing the Double Q off the air for the final time. Later that month on the 28th, an advertising agency rep announced that the new format would be an Adult Contemporary station.[citation needed] The new format would launch on January 1, 2014, featuringadult contemporary music as94.7 The Mix, ending a year-plus drought of the format in the market.[6] The station's call letters would change toWZYK on April 10.[4]
As of April 2023, the weekday on-air line-up forWZYK is as follows:
The weekend is filled with syndicated programming such asRetro Pop Reunion,American Top 40 from the 1970s and 1980s, and Scott Shannon withAmerica's Greatest Hits.
