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| Broadcast area | Grand Strand |
| Frequency | 104.9MHz |
| Branding | 104.9 BOB-FM |
| Programming | |
| Format | Adult hits |
| Ownership | |
| Owner |
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| WGTR,WLQB,WRXZ,WWXM | |
| History | |
First air date | September 1, 1965; 59 years ago (1965-09-01)[1] |
Former call signs |
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| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 24932 |
| Class | C3 |
| ERP | 25,000 watts |
| HAAT | 100 meters |
Transmitter coordinates | 33°49′19.40″N78°46′17.90″W / 33.8220556°N 78.7716389°W /33.8220556; -78.7716389 |
| Links | |
Public license information | |
| Webcast | Listen live (viaiHeartRadio) |
| Website | 1049bobfm |
WYNA (104.9FM) is anadult hits formatted radio station licensed toCalabash, North Carolina, and serving theGrand Strand area ofSouth Carolina. The station, owned byiHeartMedia, is branded104.9 Bob FM and its current slogan is "We Play Anything". Its studios are located on theU.S. 17 Bypass inMyrtle Beach, and its transmitter is located north ofAtlantic Beach, South Carolina.
WYNA began as WTAB-FM on September 1, 1965, as the sister station to 1370WTAB at Tabor City, North Carolina. When licensed to & located inTabor City, North Carolina, this station playedcountry music for most of the 1980s and 1990s, except for a brief time when the station playedadult contemporary music starting in 1986 (this was preceded bystunting withmarching band music). The WYNA call letters were chosen because the station was originally imaged as "Winner 104.9".[citation needed] In 1998, Pamplico Broadcasting bought the station, which played country music at that time, and increased its power from 3,000 to 25,000 Watts. After stunting with classical music in October and November 1998, andChristmas music in December, WYNA went off the air in preparation for a move that included changing its community of license to Calabash, North Carolina.[3]
In January 1999, Coastline Communications was buying WYNA from Pamplico Broadcasting. The studios moved to Wesley Street nearWaccamaw Pottery inMyrtle Beach, South Carolina, former home toWBPR. WYNA became "Cool 104.9", a "groovin' oldies" station. Artists includedSam & Dave,Aretha Franklin,Earth, Wind & Fire,The O'Jays,Donna Summer,Kool & the Gang,Barry White,K.C. and the Sunshine Band,James Brown,The Three Degrees,The Trammps,Marvin Gaye,The Temptations andStevie Wonder.[3] "Billy Smith's Beach Party", hosted by WYNA's morning DJ, returned to the Grand Strand on Easter weekend after being gone for a decade.[4] Later, rock was added to the music mix. Eventually,WGTN-FM inGeorgetown, South Carolina, began airing the same programming as "Cool 100.7".
For several years before WYNA changed to the current format in 2006, the two stations werehot adult contemporary, and WGTN-FM continued with that format.
In February 2008, Qantum Communications announced the purchase of 104.9 BOB-FM for $5 Million.[5] The purchase allowed Qantum to change its stationWRXZ from a similar format.
Later in 2008, WGTN-FM ended its simulcast.[6]
On May 15, 2014, Qantum Communications announced that it would sell its 29 stations, including WYNA, to Clear Channel Communications (now iHeartMedia), in a transaction connected to Clear Channel's sale ofWALK AM-FM inPatchogue, New York toConnoisseur Media via Qantum.[7] The transaction was consummated on September 9, 2014.
On November 2, 2018, 104.9 Bob FM made a seasonal format change to the all-Christmas format. This happened again in 2019.