 | |
| Broadcast area | Hilton Head -Savannah metropolitan area |
|---|---|
| Frequency | 106.9MHz |
| Branding | Bob 106.9 |
| Programming | |
| Format | Country |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| WFXH-FM,WGCO,WHHW,WRWN,WXYY | |
| History | |
Former call signs | WGZR (02/28/2003-02/21/2011) WWVV (05/08/1998-02/28/2003) WIJY (12/02/1996-05/08/1998) WLOW (10/28/1994-12/02/1996) WHHR-FM (01/31/1994-10/28/1994) WLOW (05/15/1987-01/31/1994)[1] |
Call sign meaning | W UBoB |
| Technical information | |
| Facility ID | 16844 |
| Class | C1 |
| ERP | 100,000watts |
| HAAT | 244 meters (801 ft) |
| Links | |
| Webcast | Listen Live |
| Website | bob1069.com |
WUBB (106.9FM) is acommercialradio stationlicensed toBluffton, South Carolina, servingSavannah andHilton Head. It is owned by Dick Broadcasting and it airs acountry musicformat. In morningdrive time, WUBB carries thesyndicatedBobby Bones Show fromNashville.
WUBB is aClass C1 station. It has aneffective radiated power (ERP) of 100,000watts, the maximum for most FM stations. Thetransmittertower is on Foreman Hill Road at Ulmer Road in Bluffton.[2] Thestudios and offices are on Mall Boulevard in Savanah.
The station began with thecall sign WIJY, broadcasting on105.5 FM. At the time, 105.5 was aClass A frequency, which limited how many watts a station could use to broadcast.
In December, 1987, WIJY switched to107.9 FM, allowing it to increase its power and coverage area. WIJY began airing what was then known as NAC or "new adult contemporary," a format that later becamesmooth jazz. In 1996, WIJY was moved to 106.9 as "Joy 106.9". In 1998, the station changed its call sign toWWVV-FM and became Modern AC as "Wave 106.9 - Your Hit Music Station."
It flipped tomodern rock as "Wave 106.9 - Savannah's New Rock Alternative" in December 2000. Also in 2000,Triad Broadcasting purchased all Adventure Radio stations. The station flipped again in 2002 toHot Adult Contemporary as "Wave 106.9 - The New Music Alternative." Another format adjustment came in 2003. It switched toAdult Album Alternative as "Modern Music - Wave 106.9".
That same year, 104.9 and 106.9 switched formats, with 106.9 becoming a country music station. It then adopted thecall sign WGZR. The station was known as "Gator 106.9" until the week of March 12, 2007, when it rebranded to "Lucky Dog Country 106.9".
WGZR again changed its moniker in late April 2008, to "Country 106.9".[citation needed] Another rebrand occurred February 21, 2011, at 1:06 PM when the station became "Bob 106.9" and changed its call sign to WUBB. Bob 106.9 was launched with a commercial-free "preview" for the rest of the day while Bob "redecorated" 106.9.
The first song on Bob 106.9 wasMy Kinda Party byMacon, Georgia, nativeJason Aldean.[3] The Georgia connection was important as WUBB targets parts of Georgia as well as South Carolina.
Effective May 1, 2013, L&L Broadcasting purchased WUBB and 29 other stations from Triad Broadcasting at a price of $21 million. L&L Broadcasting later merged intoAlpha Media.
In September 2017, Dick Broadcasting announced the purchase of Alpha Media stations in three markets.[4] The price tag for the 18 stations, including WUBB, was $19.5 million.[5]
32°13′37″N80°50′53″W / 32.227°N 80.848°W /32.227; -80.848