 | |
| Broadcast area | Columbia, South Carolina |
|---|---|
| Frequency | 93.9MHz |
| Branding | Hot 103.9 / 93.9 |
| Programming | |
| Format | Mainstream urban (WHXT simulcast) |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| WHXT,WARQ,WMFX,WWDM | |
| History | |
First air date | 1990 (as WQKI-FM) |
Former call signs | WQKI-FM (1991–2003) WIGL (2003–2010) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 54576 |
| Class | C3 |
| ERP | 8,900watts |
| HAAT | 166.3 meters (546 ft) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | hot1039939.com |
WSCZ (93.9FM) is a commercialradio stationlicensed toWinnsboro, South Carolina. It is owned byAlpha Media LLC and itsimulcastsWHXT 103.9 inOrangeburg, South Carolina. Together both stations cover most of theColumbia Metropolitan Area, with WSCZ based to the north and WHXT based to the south. The stations air amainstream urbanradio format. The studios are on Pineview Road in Columbia and WSCZ'stransmitter is off Flint Hill Road in Winnsboro.
WQKI-FM firstsigned on in 1990 as the FMsister station of WQKI. WQKI-FM featured anurban contemporary music format under the "Quikie 93.9" moniker.
In 2003, Miller Communications acquiredWQKI-FM and swapped itscall letters with WIGL 102.9. It got a construction permit to upgrade its signal to cover parts of Columbia. In that year, Miller flipped 93.9 toHot AC as Mix 93.9 with thenationally syndicated program "The Bob and Sheri Show" in the morning. Two years later, WIGL flipped toClassic Hits as Bad Dog 93–9 withRick & Bubba in the morning. The station shared the same programming with sisterWICI-FM 94.7 inSumter.
On March 30, 2007, after a year that saw little audience growth, WIGL wasLMA'ed to Peregon Broadcasting, the operators ofWQVA 1170 inLexington and temporary operator ofWHZQ 94.1 inCross Hill (WHZQ was dropped several weeks after Peregon acquired control of WIGL).[citation needed] Peregon flipped WIGL to Spanish Contemporary as "Radio Ritmo" (Spanish for "rhythm"), making it the firstSpanish language FM in the Columbia radio market. Programming included contemporary music andsalsa as well as community affairs. The state'sLatino population had increased by 45 percent in five years, fourth in the country. Miller Communications' Harold Miller said, "The response has been excellent."[2]
In July 2008, WIGL went dark and the Ritmo format was relegated to the 1170 AM signal. The LMA with Peregon fell through. On Thursday, July 8, 2010, WIGL's call letters were changed to WSCZ-FM. On Friday, July 16, 2010, WSCZ-FM signed on withmainstream rock as "Z 93-9" with the slogan "Everything That Rocks." Then, in November 2010, WSCZ became "CatCountry 93.9", "Columbia's New Station For Today's Country & Your All Time Favorites".
On September 9, 2014, WSCZ began simulcasting WHXT "Hot 103.9". Effective November 30, 2015, Miller Communications sold WSCZ toAlpha Media LLC for $900,000.
34°21′47″N80°54′40″W / 34.363°N 80.911°W /34.363; -80.911
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