| SimulcastingWNKRWilliamstown, Kentucky | |
|---|---|
| Broadcast area | Cincinnati, Ohio Dayton, Ohio |
| Frequency | 97.7MHz |
| Branding | 97.7/106.7 The Oasis |
| Programming | |
| Format | Oldies |
| Affiliations | UK Sports Network Westwood One |
| Ownership | |
| Owner | Radioactive, LLC |
| Operator | Grant County Broadcasters, Inc |
| History | |
First air date | December 24, 1959 |
Call sign meaning | Oxford, the former city of license |
| Technical information | |
| Facility ID | 3653 |
| Class | A |
| ERP | 2,700watts |
| HAAT | 151.5 meters |
| Links | |
| Webcast | Listen Live |
| Website | wherethemusicwent.com |
WOXY (97.7MHz) is anFMradio station licensed toMason, Ohio as part of theCincinnati andDayton, Ohio markets. Nicknamed97.7/106.7 The Oasis, the station broadcasts anoldies musicformat.[1][2]
Originally located inOxford, Ohio, the station began broadcasting in 1959 as WOXR before changing itscall sign to WOXY in 1978. The station became widely known, as 97X, for its successfulalternative rock format from 1983 to 2004.
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Based in Oxford, Ohio, WOXR broadcast atop 40 format at 97.7 FM, largely targeted atMiami University students. WOXR also played listener requests. During the 1970s, WOXR featured a blend of top 40 andprogressive rock during the day, an hour-long oldies show at 5:00 PM, with the evening music again a top-40/album rock mix that became more and more album-oriented as the night got later.
WOXR was known for playinguncensored versions of songs such asSteppenwolf's recording of "The Pusher" andCountry Joe and the Fish's recording of the "I-Feel-Like-I'm-Fixin'-to-Die Rag." Late at night the station played uncut versions of long songs such asNeil Young's "Cowgirl in the Sand" and "Down by the River" andTraffic's "John Barleycorn Must Die."
The station was among few in the U.S. to play the cult classic "Je t'aime... moi non plus" ("I love you... me neither"), performed bySerge Gainsbourg and his partnerJane Birkin, which most stations refused to play (or were forbidden to play) because of its sexual explicitness in the form of the lyrics being sung to a background sound of a femaleorgasm (which some say was the sound of the couple actually having sex).
WOXR showed an irreverent on-air personality, identifying itself as coming "from the city by the water tower" (a take-off onChicago'sWLS identifying itself as being "from the city by the shore"). WOXR played on the culture shock many Miami students from large cities experienced at the start of the school year when they found themselves confined to a town much smaller than their hometowns by identifying itself as being "Down on the Farm," sung to a twangy beat. The song went as follows:
You are listenin' to the big 97,
Where it does sound like heaven,
Tap your foot 'cause you love it so,
Hearin' that good old rock and roll.
This here station's got a lotta power,
But that's because of the water tower,
If you dig it we do know why,
And with that verse we'll say "bye bye."
EveryApril Fool's Day, WOXR played the same song repeatedly for an entire hour (then playing a different song during the next hour, etc.). WOXR featured contests with prizes consisting of album rejects (called "The Worst Contest"). One of their newscasters always referred to then-Secretary of StateHenry Kissinger as "Hank" Kissinger. Another newscaster who was aBoston native andRed Sox fan would only give the score of the Red Sox game, while failing to mention the scores of any other games.
Bob Nave, keyboardist forthe Lemon Pipers in the late 1960s (whose big hit was the song "Green Tambourine"), was a late-night DJ for WOXR in the early 1970s. Other early to mid-1970s on-air personalities for the station included Rick Sellers, Ray Smith and Ed Pharr. Nave's program featured a brief comedy program known as "The Purple Nurd," produced by four high school students fromFairfield, Ohio who billed themselves as HPW Squared Productions. The Purple Nurd program later grew into "The Electromagnetic Spectrum," which featured spoofs of local commercials and television shows.
The station featured on-air classified ads identified as the "Dog-Gone Bulletin Board." This was a pun based on classified ads placed by dog owners to let everyone know that their dog was missing—or "dog-gone."
WOXR was among the few FM stations at the time to carry live broadcasts of sports events. During the 1970s, WOXR broadcast Miami University football and basketball games as well asCleveland Browns games, tapping into the southern Ohio fan base that theNFL team cultivated before theCincinnati Bengals were established.
In 1981, the station was purchased by Doug and Linda Balogh for $375,000. Soon after, the station adopted the moniker "97X" and the studio was relocated from its uptown location on High St. toCollege Corner Pike. Based on feedback from focus groups of college students, the station switched to amodern rock format in September 1983, reportedly the sixth modern rock station in the country. The station benefited from a large youthful audience at adjacent Miami University as well as listeners in urban and suburban areas of Cincinnati andDayton, but the majority of its broadcast area was rural.[3]
The first song played when WOXY-FM made their transition to a modern rock format was "Sunday Bloody Sunday" byU2. "Sunday Bloody Sunday" was also the last song played by the station to end their terrestrial 97.7 FM transmission in May 2004.[3]
WOXY's tagline, "97X, Bam! The future of rock and roll," was quoted byDustin Hoffman's character Raymond Babbitt in the 1988 filmRain Man.[3] This is an example ofecholalia. One of the current anchors onFox News Channel,Bill Hemmer, interned as a disc jockey at WOXY in the mid-1980s.
In 1988,Cincinnati magazine named 97X the best "cutting edge" radio station in the Cincinnati area. WOXY placed in theRolling Stone reader's poll "best radio station" category four times between 1990 and 1995.Rolling Stone also recognized WOXY as one of ten "stations that don't suck" in 1998 and one of four "last great independent" radio stations in 2003.[4]
The station also sponsored97Xposure, aTri-State area-based "Battle of the Bands" for local talent. It served as the "jumping-off point" for local bands such as theAss Ponys to make their way to the national stage.
In January 2004, the Baloghs sold the license to 97.7 FM toDallas, Texas-based First Broadcasting Investment Partners for $5.6 million but retained the station's music library and 97X brand with the intention of continuing broadcasting as internet-onlyWOXY.com. 97X ended its terrestrial broadcasting on 97.7 FM on May 13, 2004.[5]
97X was broadcast on WOXY.com from July 2004 until it was shut down in March 2010 due to financial difficulties.[6]
"The Future of Rock and Roll" 97.7 FM years featured several different programs and shows, ranging from format specific blocks of music programming, to handmade advertising spots for sponsors local to the 97.7 FM broadcasting area, tosyndicated radio programs that catered to niche listeners. This incomplete list details a few of these programs.
First Broadcasting rebranded WOXY asX97-7, broadcasting a satellite-fedmodern rock format.[7] In August 2005, the station was relaunched as "Max FM", anadult hits format withoutdisc jockeys, similar in style to the syndicatedJack FM brand.
In October 2010, First Broadcasting entered into a local marketing agreement for the WOXY-FM frequency withTSJ News Incorporated, a Spanish-language media company in Cincinnati, Ohio.[8] TSJ assumed operation of WOXY and the station switched to a Spanish variety format, branded as "La Mega 97.7", on November 15, 2011.[9]
TSJ News' licensee TSJ Radio, LLC acquired WOXY from First Broadcasting effective March 20, 2015, at a purchase price of $900,000.
La Mega broadcasts originate from a studio at TSJ's headquarters inBlue Ash, Ohio. Most daytimedayparts have Spanish-speaking disc jockeys, including morning and afternoondrive times.[1] In addition to Spanish variety music, La Mega broadcasts community information and announcements targeted toward the Greater Cincinnati Latino community.
On March 4, 2019, Lazo Media LLC acquired WOXY from TSJ Radio, LLC.
On August 21, 2024, the pending sale of WOXY to longtime broadcaster Randy Michaels was announced.[10]
On October 1, 2024, WOXY changed their format from Spanish variety to a simulcast of adult hits-formattedWNKR 106.7 FM Williamstown, Kentucky, branded as "97.7/106.7 The Oasis".[11]
On July 1, 2006, WOXY was granted a construction permit, or "CP" by theFCC to improve its signal by moving its city of license to Mason, Ohio from Oxford, Ohio and its antenna to a tower north of Mason. On April 17, 2009, a modification to the CP was granted, allowing WOXY to move its antenna to a tower east of Mason. This location provides a better signal over the northeast portion of the Cincinnati market including more of Hamilton County and the city of Cincinnati than was originally provided in the original CP. On June 5, 2009, WOXY filed a "License to Cover" with the FCC indicating the tower location and city of license had been changed. As of June 8, 2009, the station's new legal ID was worded as, "WOXY Mason, Oxford, Cincinnati."
Since the switch to the "La Mega" Spanish format, the station's legal ID simply says, "WOXY, Mason, Ohio."
39°20′57″N84°12′08″W / 39.3492°N 84.2022°W /39.3492; -84.2022