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| Broadcast area | Montgomery, Alabama |
|---|---|
| Frequency | 103.3MHz |
| Branding | Mix 103.3 |
| Programming | |
| Format | Adult contemporary |
| Affiliations | Compass Media Networks |
| Ownership | |
| Owner |
|
| WHHY-FM,WLWI,WLWI-FM,WMSP,WXFX | |
| History | |
First air date | July 9,1961 (as WAJM-FM) |
Former call signs | WAJM-FM (1961–1974) WMGZ (1974-1977?) WREZ-FM (1977?-1987) WSYA-FM (1987–1994)[1] |
Call sign meaning | MX = "Mix"[2] |
| Technical information[3] | |
Licensing authority | FCC |
| Facility ID | 12322 |
| Class | C |
| ERP | 100,000watts |
| HAAT | 334 meters |
Transmitter coordinates | 32°24′13″N86°11′47″W / 32.40361°N 86.19639°W /32.40361; -86.19639 |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | mix103.com |
WMXS (103.3FM, "Mix 103.3") is aradio stationlicensed to serveMontgomery, Alabama, United States. The station is owned byCumulus Media and the license is held by Cumulus Licensing LLC.[4] The WMXS studios are located on the 3rd floor of The One Commerce building in downtown Montgomery, and the transmitter tower is in Montgomery's northeast side.
It broadcasts a mainstreamadult contemporary music format.[5]
The station was assigned the WMXS call letters by theFederal Communications Commission on February 24,1994.[1]
The original call letters for 103.3 wereWAJM, which stood for "Advertiser-Journal Montgomery", named for the localnewspaper. By 1974, it was FM sister toWMGY with the calls WMGZ, and a short-lived top-40 format using the name "Z-103." By 1978, the frequency provided thebeautiful music format asWREZ until the late 1980s.
In November 1987, the station became known as WSYA, "Sunny 103" and changed to an adult contemporary format. In late 1989, WSYA briefly changed to anoldies-format (still known as "Sunny 103") to compete with Montgomery's other oldies outlet at the time,WBAM-FM, "Oldies 98". WSYA returned to an adult contemporary format a few months later, with radio personalities Kris O'Kelly and Joe Marcus, among others, on the air.
The station's current incarnation as WMXS began using the name "Mix 103.3" in 1994. Montgomery DJ Larry Stevens and his partner Leslie Bailey were the morning show host on Mix for several years before Stevens left the station after a disagreement with management. The morning show was renamed "Leslie and Company" with production assistant Lee Edwards taking over for Stevens. The show only lasted 3 months before Bailey left and formerWLWI-FM personality Dr. Sam Faulk took over the morning show. Faulk did the show alone for a short time, then was paired with midday host Susan Woody (now with Alice 96.1). Woody left 16 months later and was replaced with Amy Delaney and, after 1 year, with Debbie Montgomery. Faulk recently left the station and now does mornings on WLWI. Currently, as of January 2018, Paul Horton is the morning show host with Melissa Bowman and Major Delay. Rachel Marisay does mid-days and John Laurenti the afternoon drive, and John Tesh hasIntelligence for Your Life for the evenings.
Mix 103.3 is one of the highest-rated stations in the Montgomery area, especially with women ages 25–54.[citation needed]
The current weekday DJ line up at Mix 103 isThe Morning Show with Paul Horton, with Melissa Bowman and Major Delay 6 am-10 am, Rachel 10 am - 3 pm withThe 80's Retro Lunch between noon and 1 pm, John Laurenti 3 to 7 pm, and John Tesh 7 pm to Midnight. On Saturday, it's Paul Horton 9 am-1 pm, Melissa Bowman 1 pm-5 pm and from 5 pm-7 pm it's Backtrax 90's with Kid Kelley. On Sundays,The Jim Brickman Show from 6 am-10 am,Intelligence for our Health with Connie Selleca 10 am-1 pm, Melissa Bowman 1 pm-5 pm, Backtrax 80s 5 pm-7 pm, and John Tesh 7 pm-midnight.
Mix 103.3 has featured some of the most popular DJs in Montgomery radio history including John Garrett (formerly ofWHHY-FM,WBAM andWLWI-FM), J.R. Culpepper (formerly ofWLWI-FM), Andi Scott (now onWLWI-FM mornings), John Rogers and Matt Murphy (formerly onWYDE-FM inBirmingham.[citation needed]