 | |
| Broadcast area | Louisville |
|---|---|
| Frequency | 101.3MHz |
| Branding | Magic 101.3 |
| Programming | |
| Format | Urban adult contemporary |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| WDJX,WGHL,WGZB-FM,WXMA | |
| History | |
First air date | December 1,1978[1] |
Former call signs | WZZX (1978–1981) WJYL (1981–1989) WLSY (1989) WLSY-FM (1989–1996) |
Former frequencies | 101.7 MHz (1978–1996) |
Call sign meaning | MaJic ofMusic |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 10322 |
| Class | A |
| ERP | 2,000watts |
| HAAT | 59 meters (194 ft) |
Transmitter coordinates | 38°13′41″N85°38′20″W / 38.228°N 85.639°W /38.228; -85.639 |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | www |
WMJM (101.3FM "Magic 101.3") is anurban adult contemporarystation licensed toJeffersontown, Kentucky serving theLouisville metropolitan area owned and operated byAlpha Media. It currently carries theSteve Harvey Morning Show. The station's studios are located indowntownLouisville and the transmitter site is atopWright Tower in east Louisville.
The stationsigned on in 1978 asWZZX with analbum-oriented rock format. Unable to gain traction against market-leader 102.3WLRS, WZZX switched to anadult contemporary music format asWJYL "The Joy of Louisville" in 1981. This station struggled against AC competitor 103.1WRKA, so it began addingtop 40 music to its playlist, becoming ahot AC outlet. This move was successful, but short-lived. Following a sale, in 1984, WJYL adopted anurban contemporary format, becoming the first FM station in the Louisville market to target African-American listeners. On January 5, 1989, the station beganstunting with a loop of "Don't Let the Sun Catch You Crying" byGerry and the Pacemakers. It would be accompanied with a return to a Soft AC format, becomingWLSY-FM ("Lite and Sunny")[3]
WLSY-FM was sold to the owners of mainstream urban contemporaryWGZB-FM in 1994 and became an urban adult contemporary-formatted sister station to the younger-skewing WGZB. This FM-FM duopoly combination covered the entire demographic reach of Louisville's African-American radio listenership, and hastened competitorWLOU's decline as the longtime urban/black/soul formatted station for the Louisville market (WLOU switched to anurban gospel format in 1996). The call sign was changed to WMJM in 1996;[3] shortly afterward, the station moved from its original 101.7 frequency to 101.3 in a swap withWTHQ,[4] allowing the WMJM signal to move farther west and avoid violating FCC antenna separation distance rules with the former WLRS on 102.3 MHz.
WMJM was acquired by Alpha Media in July 2014, as part of its purchase ofMain Line Broadcasting.[5]
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