 | |
| Broadcast area | Atlantic City, New Jersey |
|---|---|
| Frequency | 102.7MHz |
| Branding | K-Love |
| Programming | |
| Format | Contemporary Christian |
| Ownership | |
| Owner | Educational Media Foundation |
| History | |
First air date | June 28,1991 |
Former call signs | WSKR (1991–1994) WJSE (1994–2010) WWAC (2010–2019) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 51575 |
| Class | A |
| ERP | 4,100watts |
| HAAT | 121.7meters |
Transmitter coordinates | 40°43′13″N75°35′44″W / 40.72028°N 75.59556°W /40.72028; -75.59556 |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | klove |
WLRB (102.7FM) is a non-commercialradio station located in theAtlantic City area on 102.7FM. The station serves Atlantic, Cape May, Cumberland and Southern Ocean Counties in New Jersey. The transmitter is located on the roof of the Ocean Club Condominium Complex in Atlantic City.[2]
The station began broadcasting on June 28, 1991 asWSKR[3] with a locally produced sports format. "Score 102–7" eventually simulcasted Philadelphia's sportsWIP(AM) from 6AM to 6PM weekdays.
The station changed its call letters toWJSE in November 1994, broadcasting various versions of arock format. From November 1999 until December 16, 2005, WJSE was the South Jersey home of the syndicatedHoward Stern Show. On January 8, 2006, the Scotty and Alex Show replaced Stern after he moved his radio show toSirius Satellite Radio and in February 2007, the syndicatedMancow Show replaced Scotty and Alex after the duo moved their show over toFree FM formattedWYSP inPhiladelphia.
On December 16, 2005 (the last day of Howard Stern'sterrestrial radio show), WJSE along with many of the other soon to be former Stern affiliates including flagship stationWXRK inNew York City broadcast Stern's last show live over the Internet, which until then was strictly forbidden under the syndication agreement between Stern, his production company One-Twelve, Inc., his employerCBS Radio, the syndicatorWestwood One and the affiliates that broadcast The Howard Stern Show.
The station was a finalist forRadio and Records magazine's 2007 Industry Achievement Award for best Alternative Station for markets 100 and up. Other finalists includeWKZQ-FM,KQXR,WBTZ,KXNA, andWSFM.[4]
By2006, WJSE shifted fromalternative rock asDigital 102.7 toactive rock as102.7 The Ace. In late July 2008, it became102.7 JSE Rocks. Theactive rock format shifted toalternative rock by2009.
In May 2010, speculation began swirling around a format flip for WJSE. It was speculated that WJSE was to flip to a simulcast ofWPTYLong Island. The rumors became reality on July 1, 2010, when it was confirmed that WJSE would indeed flip to arhythmic top 40/dance format, and adopt the revamped moniker "Wild 102–7, Atlantic City's Party Station." It even got the new callsWWAC and a change of COL toOcean City, all to improve signal coverage. The station was launched on July 2, 2010 at 9:55 P.M. after a 1–2 minute stunt of a patriotic marching song.[5][6][7]
As of2011, WWAC's playlist shifted more toward aCHR format.
On September 19, 2011, the station changed its name to AC 102.7, retaining thecontemporary hit radio format.
On June 20, 2018, Longport Media sold WWAC to theEducational Media Foundation for $570,000.[8] The sale was consummated on July 10, 2019, at which point the station changed its call sign to WLRB. On July 11, 2019, the station went dark and returned to the air the following day, switching to the nationalK-Love feed.[9]
