| Broadcast area | South Carolina |
|---|---|
| Frequency | 840kHz |
| Branding | La Raza 840 |
| Programming | |
| Format | Regional Mexican |
| Affiliations | Charlotte FC |
| Ownership | |
| Owner | Norsan Media WCEO, LLC |
| History | |
First air date | January 1,1994 |
Former call signs | WCTG (1988–2000) WCEO (2000–2004) WSCQ (2004) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 54466 |
| Class | D |
| Power | 50,000watts day |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | WCEO Online |
WCEO (840AM, "La Raza 840") is aRegional Mexicanradio station located inColumbia, South Carolina, United States. The station is licensed by theFederal Communications Commission (FCC) to broadcast during daytime hours only (sunrise to sunset) with a power of 50,000watts.
840 AM originally signed on January 1, 1994, as WCTG with a Christian/Talk format using programming fromUSA Radio Network. The format had failed to make a splash in the ratings and was adjusted to a secular Talk format. The station became WCEO in November 2000, but the Talk format continued. Eventually, Spanish-language programming was added on weekends under time broker agreements.
In late November 2004, WCEO briefly changed format to Adult Standards as "Sunny 840", acquiring the callsign WSCQ in the process (WSCQ was used on 100.1 in the Columbia market for many years before becomingWXBT in early 2004). However, this arrangement lasted less than a month before the station changed again to Spanish Contemporary as "La Tremenda", reclaiming the WCEO call letters in the process.
WCEO must leave the air from sunset to sunrise to protectclear-channelWHAS inLouisville, Kentucky.
The station is owned by Norsan Media WCEO, LLC.[2]
Norsan Media purchased W235CH, which previously simulcastWPCO, with a translator use agreement, with the plan to simulcast WCEO.[3]
34°12′42″N80°50′05″W / 34.21167°N 80.83472°W /34.21167; -80.83472
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