Broadcast area | Nashville, Tennessee |
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Frequency | 102.5MHz (HD Radio) |
Branding | 102.5 & 106.3 The Game,ESPN Nashville |
Programming | |
Format | Sports |
Subchannels |
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Affiliations | |
Ownership | |
Owner |
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WBUZ,WQZQ | |
History | |
First air date | September 10, 1984 (1984-09-10) (as WDKN-FM) |
Former call signs |
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Call sign meaning | "Party" (previous format/branding) |
Technical information[1] | |
Licensing authority | FCC |
Facility ID | 43630 |
Class | C1 |
ERP | 100,000watts |
HAAT | 297 meters (974 ft) |
Translator(s) | 106.3 W292ED (Franklin, relaysWBUZ-HD2) HD2: 101.9 W270BK (Nashville) HD2: 102.1 W271AB (Nashville) HD4: 93.3 W227DC (Nashville) |
Repeater(s) | 102.9 WBUZ-HD2 (La Vergne) |
Links | |
Public license information | |
Webcast | Listen Live Listen Live (HD2) Listen Live (HD4) |
Website | thegamenashville.com 1021theville.com (HD2) totallyhitsnashville.com (HD4) |
WPRT-FM (102.5MHz "102.5 The Game") is anESPN Radio-affiliatedsportsradio station. It is licensed to the city ofPegram, Tennessee, but serves theNashville andClarksville/Hopkinsville markets. The station's studios are located in southeast Nashville along theMurfreesboro Road (U.S. 41/70S), and the transmitter is located between Clarksville andDickson in theunincorporated community ofCumberland Furnace.
WPRT-FM is owned by theCromwell Radio Group. It is jointly operated and marketed withWBUZ "102.9 The Buzz", with which it shares ownership management and a sales staff. WPRT-FM broadcasts in theHD radio format.[2]
Originally, WPRT was the call sign for the now-defunct 105.5 FM inPrestonsburg, Kentucky, and was the "sister" station toWPRT (960 AM) in Prestonsburg. Today while WPRT still exists, its former "sister" station moved to 105.3 FM and now uses the call signWXKZ and is owned by Gearheart Communications inHarold, Kentucky, and broadcasts anoldies format.
The station began its life asWDKN-FM inDickson, Tennessee, to which it was licensed and where it simulcast that small-town station's community-oriented format. When the station began to involve the Nashville market, its transmitter was moved toBellsburg, Tennessee, on theDickson County-Cheatham County line and hence closer to Nashville. Later, the call letters were changed to WQZQ-FM. For several years before 1996, the station broadcast a satellite-based classic rock format under themonikerQ102. From 1996 to 2005, the station broadcast aTop 40 format called102.5 The Party.
In 2005, when the station was relaunched asVenus 102-5 FM, it had to make a special request to obtain the WVNS-FM call letters. PerFCC regulations, they were required permission fromWVNS-TV inBluefield/Beckley, West Virginia, which they received. The "Venus" moniker, however, lasted less than a year before changing to "V102-5". On weekdays, V102-5 ran a live, local hot adult contemporary format. However, on weekends, the station ranJones Radio Network'sHot AC satellite format.
On Tuesday, August 26, 2008, WVNS-FM beganstunting with teaser formats devoting to just one recording artist, starting with "102.5 Frank FM. All Frank, All the Time" playing nothing but songs featuringFrank Sinatra. Then on August 27, it went from an all-Sinatra format to an all-Led Zeppelin format, featuring music from the legendary British rock group. This was followed on an all-Garth Brooks format on August 28, then finally on August 29, the format was changed to televisiontheme songs, which lasted until 12 noon (CDT). The last song played was the appropriately titled "Welcome Back" byJohn Sebastian.
At noon on August 29, 2008, the station brought back the rhythmic-leaningCHR format to the Nashville airwaves, launching withNelly's "Party People".Kidd Kraddick's syndicated programKidd Kraddick In The Morning was featured in the morning drive until March 2010. The station changed its call letters to WPRT-FM to match the "Party"handle.
In 2009, WPRT-FM began to add more rhythmic pop titles to its playlist, and by June shifted directions torhythmic top 40, thus resulting inMediabase andNielsen BDS moving the station to their respective rhythmic reporting panels the following July, even though non-rhythmic flavored pop artists likeTaylor Swift were still also played, a trend that other rhythmics on the panel (likeKLUC-FM inLas Vegas andWJFX inFort Wayne) were also doing due to a changing taste among listeners. Because of its rhythmic direction, WPRT-FM now took onurban contemporary rivalWUBT and mainstream top 40 rivalsWRVW andWNFN.
On May 24, 2011, WPRT-FM changed its format to hot AC, while retraining the "102.5 The Party" branding.
On August 15, 2011, it was confirmed that WPRT-FM would switch to a sports format. Adopting the new moniker102.5 The Game, the format change took effect on Monday, August 29, 2011, at 6 AM, following a weekend ofstunting of construction sounds,Nashville Predators highlights, and a loop for several hours of the closing chorus of "The Party's Over" byJourney. The station took over flagship status for the Predators after a one-year stint on sister-stationWBUZ "102.9 The Buzz".[3] Upon its format change, the station announced it would become a primary affiliate ofESPN Radio six weeks after launch. This delay was due to ESPN Radio exercising an eight-week exit clause (executed two weeks prior to launch) in the contract with secondary affiliateWGFX-FM.[4] Upon assumption of the affiliation, WPRT-FM began to carry various ESPN Radio programming includingThe Herd with Colin Cowherd,SVP & Russillo, andSportsCenter Nightly.
In 2012, WPRT-FM became the new flagship for thePacific Coast League'sNashville Sounds. On July 23 of that year, longtime Nashville sports radio personalityGeorge Plaster returned to the Nashville airwaves with the revival of his long-running afternoon drive-time talk show,SportsNight, leaving in August 2016 to become associate Athletic Director atBelmont University.
To improve its coverage in the eastern portion of the Nashville market, the station was simulcast over W271AB, atranslator located inLa Vergne, Tennessee. The simulcast ended on February 5, 2013, when W271AB switched to a simulcast of WPRT-HD2, with agospel format, branded as "The Light". In May 2017, following a stunt loop for several days of "Macarena" byLos Del Rio, the HD2 sub-channel and translator changed their format to urban oldies, branded as "102.1 The Ville". This format would shift to urban adult contemporary in January 2023, coinciding with their addition of theRickey Smiley Morning Show.[5][6]
WPRT-FM formerly served as theflagship station for the nationally syndicated talk show,The Dave Ramsey Show, hosted byDave Ramsey.The Dave Ramsey Show previously aired on99.7 WWTN for more than 20 years before moving to WPRT-FM in January 2013.[7] Both Dave Ramsey and WPRT-FM management quickly realized that his show would be more format-appropriate on atalk station than on a sports station. Both parties mutually agreed to end their broadcast relationship at the end of the year. The final airing ofThe Dave Ramsey Show on WPRT-FM occurred on December 31, 2013.The Dave Ramsey Show moved toWLAC the next day, January 1, 2014.
WPRT-FM has served as the flagship station for theMiddle Tennessee Blue Raiders since the 2013college football season.
On January 1, 2014, W235BW, a new translator at 94.9 MHz, was launched as94.9 Game 2 (simulcasting programming fromWQZQ). It served as an overflow outlet for "102.5 The Game" programming, as well as the localFox Sports Radio affiliate and the home ofLipscomb UniversityBisons men's basketball. On June 13, 2022, the station was relaunched as94.9 The Fan, retaining the sports-talk format while establishing a station identity separate from "The Game" branding.
On March 5, 2014, WPRT-FM's transmitter site was struck by lightning during a severe thunderstorm in the area and therefore was reduced to limited power. The transmitter site was fully restored and the station returned to broadcasting at full power on June 2, 2014. In 2016, the station launched an additional translator, W210CD, which is licensed inHendersonville, Tennessee, broadcasting at 89.9 MHz.
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