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| Founded | 1993; 32 years ago (1993) |
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| Founder | Matt Ball andJack Norris |
| Type | Nonprofit |
| Legal status | 501(c)(3) |
| Focus | Veganism andanimal advocacy |
| Location | |
| Website | veganoutreach |
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Vegan Outreach is a501(c)(3) nonprofit organization advocating against the exploitation offarmed animals.[1][2] It was founded in 1993 byJack Norris[1] andMatt Ball inCincinnati,Ohio, and was originally named Animal Liberation Action (ALA).[citation needed]
Vegan Outreach aims to reduce the suffering of farmed animals and to promoteanimal rights. It engages in various outreach efforts, such as distributing educationalleaflets, organizingvirtual reality experiences, hosting community events, running online campaigns, and offering a mentorship program for aspiring vegans. Most of their activities are concentrated in the United States, particularly on college campuses, though they also conduct smaller initiatives in countries such as Canada, Australia, New Zealand, India, and Mexico.[1]
As members of theanimal rights community of Cincinnati, Matt Ball and Jack Norris (along with Phil Murray, now co-owner of Pangea Vegan Products) spent the winter of 1990–1991 holding fur protests outside cultural events. Their focus turned tovegetarianism in 1992, and the Animal Rights Community of Cincinnati funded the printing and distribution of 10,000 pro-vegetarian flyers entitledVegetarianism. In June 1993, twelve activists—including Ball and Norris—held a three-day "Fast for Farm Animals" in front of a Cincinnatislaughterhouse. On the last day of the fast, some of the protesters took a large banner reading "Stop Eating Animals" to theUniversity of Cincinnati campus.
Following this event, Ball and Norris formed Animal Liberation Action (ALA) and started a campaign of holding "Stop Eating Animals" banners on street corners. In 1994, ALA developed a booklet calledAnd Justice For All. It focused on the reasons to adopt avegan diet, focusing on the abuse of the animals involved. In 1995, ALA's name was officially changed to Vegan Outreach.
Vegan Outreach partnered with restaurants, grocery stores, colleges and wholesale companies to guide them in adding plant-based options to their menus, shelves, and cafeterias.
In 2022, Vegan Outreach relaunched its Vegan Chef Challenge program, where restaurants display new vegan dishes and clients can vote for the best restaurant.[3][4]
Vegan Outreach India has a Green Tuesday Initiative campaign that works with institutions to add vegan options and decrease their animal product usage.[5]
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