 | |
| Company type | Subsidiary |
|---|---|
| Industry | Automotive |
| Founded | 1961 |
| Headquarters | Prospecton,eThekwini Metropolitan Municipality,KwaZulu-Natal,South Africa |
| Parent | Toyota Motor Corporation |
| Website | toyota.co.za |
Toyota South Africa Motors (Proprietary) Limited (TSAM) is an automobile manufacturer that is a subsidiary ofToyota based inProspecton,South Africa.
In 1959, the first Toyota model, aLand Cruiser, was exported to South Africa, followed two years later by ten units of the Stout.[1][2]
Production of Toyota models at Motor Assemblies began in 1962[1][3] or 1963.[2] At the end of 1964, the sales organisation Toyota SA, which had been founded three years earlier, took over the majority of Motor Assemblies.[2]
In 1978, TSAM finally acquired 100% of the shares in Motor Assemblies.[3]
The Japanese Toyota Motor Corporation initially acquired 27.8% of the shares in TSAM in 1996, increased this share to 75% in 2002 and finally to 100% in 2009.[1][3][4]
In 2006, Toyota SA surpassedBMW South Africa as the country's largest automobile exporter.[5]
In 2014, Toyota had 8,500 employees in South Africa.[6]
At Motor Assemblies, Toyota platform trucks such as theToyopet Stout were initially produced.[2] From 1966, theCorona was also produced, which is the first passenger car produced under the Toyota brand.[2] In November 1966, the engine production began.[2]
TheHilux has been manufactured in South Africa since 1970, andHino commercial vehicles have also been produced since 1974.[3] In May 1975, the production of the Corolla began.[3]
The following models manufactured by TSAM are also exported: theCorolla toAustralia since 2003 andEurope since 2007 and the Hilux bakkie toEurope and the rest ofAfrica since 2005.[3]
With theToyota Conquest or Tazz, TSAM followed a similar approach (long construction time of an outdated model, relatively little model maintenance) toVolkswagen with theCiti Golf andNissan South Africa with theNissan 1400. The model was sold as the Conquest from 1986 and the Tazz from 1996 to 2006.[7] But from 1996 to 2006, 207,169 units of the TSAM Tazz have been sold and it was the market leader in its class in this period of eight out of eleven years. Successors of the smaller Tazz are theAygo and theEtios.[7][8]
The one millionth Corolla was manufactured in South Africa in 2013.[9]
In 2014, the Hilux, Fortuner, all Hino models and Ses'fikile taxis were produced from kits at the Toyota plant in Prospecton nearDurban.[6]
In Q4 2021, Toyota started assembling theCorolla Cross in South Africa.[10]
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