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| Company type | Publicly-traded, majority-State-owned company regulated by public law |
|---|---|
| Predecessor | Telecom PTT |
| Founded | October 1, 1997; 27 years ago (1997-10-01) |
| Headquarters | Worblaufen,Ittigen (canton of Bern), |
Key people | |
| Revenue |  CHF 11.07 billion (2023)[1] |
| CHF 2.205 billion (2023)[1] | |
| CHF 1.711 billion (2023)[1] | |
| Total assets | CHF 24.75 billion (2023)[2] |
| Total equity | CHF 11.62 billion (2023)[2] |
| Owner | Swiss Government (51%) |
Number of employees | 19,729 (2023)[1] |
| Subsidiaries | Fastweb + Vodafone (100%) |
| ASN | |
| Traffic Levels | 1Tbps+[3] |
| Website | www |
Swisscom is a majortelecommunications provider inSwitzerland.[4] Its headquarters are located inWorblaufen nearBern.[5] TheSwiss government owns 51% of Swisscom.[6] According to its own published data, Swisscom holds a market share of 56% for mobile, 50% for broadband and 37% for TV telecommunication in Switzerland.[7] Its Italian subsidiary,Fastweb, is attributed 16% of private clients and 29% of the corporate clients share of Italian broadband and is also active in the mobile market.[8]
The Swisstelegraph network was first set up in 1852, followed bytelephones in 1877. The two networks were combined with thepostal service in 1920 to formPostal Telegraph and Telephone (PTT). The Swisstelecommunications market was deregulated in 1997. Telecom PTT was spun off and rebranded Swisscom ahead of a partial privatisation in 1997. The present-day Swisscom owns the protected brandNATEL, which is used only in Switzerland.[9]
In 2001, 25% of Swisscom Mobile was sold toVodafone. In 2007, Swisscom acquired a majority stake inItaly's second-biggest telecom company Fastweb.
Switzerland's entry into thetelecommunications era came in 1851, with the passage of legislation giving theSwiss government control over the development of atelegraph network throughout the country. The government's initial plans called for the creation of three primarytelegraph lines, as well as a number of secondary networks. In order to lay the infrastructural groundwork for the system, the government established the Atelier Fédéral de Construction des Télégraphes (Federal Workshop for the Construction of Telegraphs).
In July 1852, the first leg of the country'stelegraph system — betweenSt. Gallen andZürich — was operational. By the end of that year, most of the country's main cities had been connected to the telegraph system. In 1855, the network was extended with the first underwater cable, connectingWinkel-Stansstad andBauen-Flüelen. Night service was also launched that year, starting inBasel,St. Gallen andBellinzona.
Telegraph traffic continued to rise in the following decade, but was nevertheless overtaken by thetelephone.
Switzerland's entry into the telephone age came in 1877, when the first experimentaltelephone lines appeared, starting with a line linking the post office building with theFederal Palace and then with a link, using the existingtelegraph line, betweenBern andThun. The following year, the government passed legislation establishing amonopoly on the country's telephone network. By 1880, Switzerland's first private network had been created in Zürich. This was a central system with the capacity for 200 lines.
Basel, Bern andGeneva all launched their own local networks between 1881 and 1882. One year later, the first intercity telephone line was established, linking Zürich's private exchange withWinterthur's public system.Telephone numbers were introduced in 1890, replacing the initial system whereby callers had been able to ask for their party by name.
Switzerland began testing its first publicphone booths in 1904. Initially restricted to local calls, the public telephones allowed national calling for the first time in 1907.[10]
The first automatictelephone exchanges were installed by private networks in 1912. By 1917, a semi-automatic exchange had been installed inZürich-Hottingen.
In 1920, theSwiss government created the SwissPTT, combining the country'spostal services and telegraph and telephone systems into a single, government-controlled entity.[11]
PTT begantelex services in 1934, and by 1936 had linked up the cities of Zürich, Basel and Bern, which were then linked via Zürich to the international market.
Telstar – the firsttelecommunications satellite – was launched into space in 1962.[12] In 1974, theLeuk satellite earth station went into operation in the canton ofValais.
Automation enabledPTT to introduce pulse-metering for local calls in 1963. In 1966, PTT introduced automated international dialing services, initially fromMontreux and achieved full coverage in 1982.
In 1970, PTT led an inter-organisational work group of Swiss telecommunications players, in an effort to create an integrated digitaltelecommunications network (IFS).
In 1976, the company launchedfacsimile transmission services from its customer service centers. Two years later, PTT established its firstmobile telephone network, calledNATEL.
In 1980, PTT enabled facsimile transmission for the home and office market.
Thetelecommunications business became known as Swiss Telecom PTT.
The company initially formed a Unisource partnership with the Netherlands'KPN and Sweden'sTelia. Although the Unisource partnership attempted to enter a number of markets around the world, including Malaysia and India, it deintegrated after several years of losses.
Telecom PTT's set up the service provider Blue Window (laterBluewin), which became the country's leadingInternet service provider (ISP).
In 1997,Swiss government passed new legislation fully deregulating the Swisstelecommunications market. As part of that process, Telecom PTT was transformed into a special public limited company, its name was changed to Swisscom on 1 October 1997, its shares were listed on theSwiss Stock Exchange, and it conducted a public offering of its shares in 1998.
In 1999, the company acquired Germany's publicly listedDebitel, then the third-largest mobile services provider on the German market.
The company formed six primary business units, and in 2001, it sold a 25% stake in Swisscom Mobile to England'sVodafone.Vodafone was a major investor in so-called3G (third-generation) mobile telephone technology.
In 2000, Swisscom won aUMTS (Universal Mobile Telecommunications Systems) license.
In the early 2000s, Swisscom also started rolling outDSL (digital subscriber line) broadband technology with 200,000 subscribers by the beginning of 2003.
In 2002, Swisscom Eurospot was founded, initially specialising in providing High-Speed Internet Access (HSIA) services to hotel guests 4- and 5-star hotels around Europe.[13] Later becoming Swisscom Hospitality Services, it is based in Geneva.[14]
In May 2003, its newly formed subsidiary, Swisscom Eurospot, merged with the Netherlands' Aervik.[10]
The former state-owned PTT was privatized in several stages from 1988 onward and became a public limited company with special legal status in October 1998.[15] TheSwiss Confederation currently holds 51.0% of the share capital.[15] The Telecommunications Enterprise Act limits outside participation to 49.9% of the share capital.[16]
In its 5 April 2006 message, theFederal Council proposed Swisscom to be completely privatized. On 10 May 2006, theNational Council declined the proposal. On 20 May 2006, the Advisory Committee of the Council of States advised theCouncil of States to endorse the proposal – but only so that it could be referred back to theFederal Council for revision.
In 2007, the 25% stake in Swisscom Mobile AG, which had been sold to Vodafone six years earlier, was repurchased and the mobile telephony, fixed network and solutions businesses were merged organisationally into the new company Swisscom (Switzerland) Ltd.[17] In the first half of 2007, Swisscom acquired a majority holding in the Italian telecommunications providerFastweb, owner of the second largest broadband network in Italy. During the offer period, Swisscom acquired 80.7% of Fastweb's share capital, making it 82.4% of Fastweb shares by the cut-off date of 22 May. The total transaction amounted to 6.9 billion Swiss Francs.[18]
Swisscom announced its new visual identity on 14 December 2007.[19] The previous sub-brands of Swisscom Fixnet, Swisscom Mobile and Swisscom Solutions ceased to exist on 1 January 2008.[20] As part of the restructuring, Swisscom employed agency Moving Brands to redesign its logo and transformed it into a moving picture element, an innovation forSwitzerland and the industry.[21]
On 23 July 2013, the CEO of Swisscom,Carsten Schloter was found dead from an apparent suicide and Urs Schaeppi was appointed interim CEO.[22] Schaeppi's appointment was made permanent in November 2013.[23] As of June 2018, Swisscom ranks onForbes "The World's Largest Public Companies" list, theGlobal 2000,[24] at number 520.[25]
In June 2015, Swisscom Hospitality Services became part of a new company, Hoist Group, following its acquisition by the Sweden-based HoistLocatel.[26]
In June 2018, Danish software firm Nordija partnered with Swisscom to develop TVaaS 2.0.[27][28][29]
In 2019, Swisscom paid CHF 240 million to TX Group for the acquisition of the outstanding 31% stake in Swisscom Directories AG.[30]
On 17 April 2019, Swisscom began to deploy its5G network.[31] At present, the company delivers 5G service in 110 cities and villages includingZürich,Geneva andBern as well as rural and touristic regions.[32]
In June 2019, Swisscom,SK Telecom andElisa together launched the world's first 5G roaming service. From 17 July 2019, Swisscom customers with a 5G mobile phone were given access to the new 5G data network inFinland and by the end of July inSouth Korea.[31] At the same time, Swisscom customers database exceeded 6 million mobile subscriptions.[32]
On 1 June 2022, Urs Schaeppi stepped down from his position as CEO of Swisscom and was succeeded by Christoph Aeschlimann.[33]
On March 15, 2024, Swisscom signed a binding purchase proposal to acquire 100% of Vodafone Italia for €8 billion, with the goal of merging it with Fastweb. The transaction is expected to be completed by the first quarter of 2025. As part of the agreement,Vodafone will continue to provide certain services to Fastweb, as well as grant the use of its brand for a maximum period of five years.[34][35][36][37][38]
On April 3, 2024, Fastweb also entered the electricity market.[39]
A July 2024 opinion poll revealed that a majority of Swiss voters oppose the complete privatization of Swisscom whereby the Swiss government would sell its majority stake. 67% of respondents expressed opposition to the sale of the federal government's stake in the telecommunications company, while only 26% were in favor (the rest were undecided). This opposition was consistent across supporters of all major political parties and linguistic regions of the country.[40]
In September 2024, theAntitrust Authority published a notice of investigation[41] and launched an inquiry.[42] Swisscom announced that theEuropean Commission had approved the acquisition of Vodafone Italia under the Foreign Subsidies Regulation.[43] The transaction was also approved byAGCOM andAGCM in November and December 2024, respectively.[44][45]
On December 31, 2024, Swisscom, through Fastweb, completed the acquisition of Vodafone Italia, giving rise toFastweb + Vodafone.[46][47][48]
Swisscom consists of the customer segmentsResidential Customers,Business Customers & Wholesale andIT, Network & Infrastructure. The Group also comprises the Digital Business division and Group companies such as Fastweb in Italy.[49] In addition, there are other Group companies in the individual business lines.[50]
As of 1 January 2008, all operational activities of Swisscom Ltd in Switzerland were outsourced to Swisscom (Switzerland) Ltd. While Swisscom Ltd has since operated purely as aholding company, the activities of its wholly owned subsidiary Swisscom (Switzerland) Ltd encompass the former Fixnet, Mobile and Solutions business units, whose activities have been restructured intoResidential Customers andBusiness Customers according to customer segment. In addition, the IT platforms and the fixed-network and mobile communications infrastructure have been merged into theIT, Network & Infrastructure division.[51]
TheResidential Customers segment comprises mobile and fixed-network telephony,IPTV digital TV (blue TV) and the provision of broadband internet access (DSL). Swisscom combined its entertainment offering under the umbrella of the "blue" brand from 2020. The previous names "Swisscom TV", "Bluewin", "Teleclub" and "Kitag Kinos" have disappeared.
TheBusiness Customers segment helps business customers to plan, implement and operate information and communication infrastructure (ICT). The portfolio includescloud,outsourcing, workplace andIoT solutions, as well as mobile communications solutions for mobile working and communication, network solutions, office networking, business process optimisation,SAP solutions, security and authentication solutions and services tailored to banks. The Swisscom Digital Business unit focuses on digital services for SMEs through localsearch, activities in the fintech area and blockchain-based services. Swisscom Wholesale provides other Swiss telecommunications providers with commercial voice, data and broadband products.
The core tasks of SwisscomIT, Network & Infrastructure include the construction, operation and maintenance of Swisscom's comprehensive fixed-network and mobile communications infrastructure. This division includes the corresponding IT platforms.
Fastweb S.p.A. operates the second largest network in Italy and offers voice, data, internet and IP TV services to private and business customers. In the first half of 2007, Swisscom acquired a majority stake in the Italian Fastweb. The cost of acquiring the stake amounted to around five billion Swiss francs.[52]
Other business areas include business segments that do not belong directly to, but are related to, the core businesses of telecommunications and IT.[53]
In Switzerland, Swisscom offers products and services from its core business under the main Swisscom brand. Swisscom also sells lower-cost products and services under the Wingoflanker brand as well as third-partyMVNOs such as Coop Mobile, M-Budget Mobile (in cooperation withCoop andMigros respectively) andLycamobile. Other brands, such as cablex and localsearch, are in Swisscom's portfolio and characterise the company's other areas of business. Abroad, Swisscom's presence is primarily in Italy through theFastweb brand.[50]
The Group's financials for 2022 are as follows:[1]
| Category | Value 2022 |
|---|---|
| Group revenue | CHF 11,112 million |
| EBITDA | CHF 4,406 million |
| Net income | CHF 1,603 million |
| Capital expenditure | CHF 2,2309 million |
| Employees | 19,157 |
| Dividend per share | CHF 22.00 |
Number of customers and market share
| Operational data at end of year in thousands | 2012 | 2014 | 2016 | 2018 | 2020 | 2021 | 2022 |
|---|---|---|---|---|---|---|---|
| Fixed telephony access lines in Switzerland | 3,013 | 2,778 | 2,367 | 1,778 | 1,523 | 1,424 | 1,322 |
| Broadband access lines retail in Switzerland | 1,727 | 1,890 | 1,992 | 2,033 | 2,043 | 2,037 | 2,027 |
| TV access lines in Switzerland | 791 | 1,165 | 1,476 | 1,519 | 1,554 | 1,592 | 1,571 |
| Mobile access lines | 6,217 | 6,540 | 6,612 | 6,551 | 6,224 | 6,177 | 6,173 |
| Broadband access lines in Italy | 1,767 | 2,072 | 2,355 | 2,547 | 2,747 | 2,750 | 3,087 |
As of 31 December 2021, the Board of Directors comprised the following non-executive members:[54]
| Name | Function | Taking office at the AGM |
|---|---|---|
| Michael Rechtsteiner | Chairman | 2019 |
| Roland Abt | Member | 2016 |
| Alain Carrupt | Member, employee representative | 2016 |
| Guus Dekkers | Member | 2021 |
| Frank Esser | Deputy Chairman | 2014 |
| Barbara Frei | Member | 2012 |
| Sandra Lathion-Zweifel | Member, employee representative | 2019 |
| Anna Mossberg | Member | 2018 |
| Renzo Simoni | Member, representative of the Confederation | 2017 |
The following table shows the composition of the Group Executive Board as at 1 Novembre 2023.[55]
| Name | Function | Appointed to the Group Executive Board as of |
|---|---|---|
| Christoph Aeschlimann | CEO Swisscom Ltd | June 2022 |
| Urs Lehner | Head of Business Customers | June 2017 |
| Klementina Pejic | CPO Swisscom Ltd | February 2021 |
| Gerd Niehage | Head of IT, Network & Infrastructure | March 2023 |
| Dirk Wierzbitzki | Head of Residential Customers | June 2017 |
| Eugen Stermetz | CFO Swisscom Ltd | March 2021 |
| Stefan Nünlist | Head of Corporate Communications & Responsibility | April 2023 |
| Martin Vögeli | Head of Group Security & Corporate Affairs | April 2023 |
| Isa Müller-Wegner | Head of Group Strategy & Business Development | June 2023 |
Swisscom is headquartered in Worblaufen. In addition, Swisscom owns 90 other office buildings in which around 18,000 Swisscom employees and partners throughout Switzerland work. Swisscom also operates 120 shops across Switzerland.[56]
The Swisscom StartUp Challenge provides selected tech startups the opportunity to join a week-long business acceleration program inSilicon Valley. The Challenge is organized in collaboration withVentureLab.[57]
Through its venture capital arm, Swisscom promotes start-ups developing solutions in the field of information, communication and entertainment technology.[58]
In the Swiss Telecommunication market, the main competitors areSunrise andSalt. In Italy, Swisscom's main competitors are Telecom Italia (TIM),Vodafone Italy andWind Tre.[59]
In 2021, Swisscom was rated the Swiss mobile communications provider with the best network by the trade journal "Connect", closely followed bySunrise.[60]
In a survey in 2016,[61] conducted by the Swiss newspaperTages-Anzeiger, some consumers criticized Swisscom's international roaming rates and its subscription rates for mobile phones. The main concern of the consumers in the survey was that they found the rates to be too high.
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