 Logo since 2016 | |
| Company type | Subsidiary |
|---|---|
| Industry | Telecommunications Remittance |
| Predecessor | Sun Cellular (2003–2022) |
| Founded | January 24, 1991; 34 years ago (1991-01-24) (inManila, Philippines) |
| Headquarters | , Philippines |
Area served | Philippines |
Key people | Manuel V. Pangilinan (Chairman andChief Executive Officer) |
| Products | Mobile telephony |
| Services | Broadband services Digital platform services |
| Parent | PLDT |
| Website | smart.com.ph |
Smart Communications Inc., commonly referred to asSmart, is a wholly ownedwireless communications and digital services subsidiary ofPLDT Inc.,[1] a telecommunications and digital services provider based in the Philippines.[2] As of November 2023, it is currently the largest mobile network with 55.2 million subscribers.[3]
Smart offers commercial wireless services through its2G,3G,3.5GHSPA+,4GLTE, andLTE-A networks, with5G currently being deployed in multiple locations in the Philippines.[4][5] Smart's terrestrial wireless telephony service is being complemented by itssatellite communication services Smart Sat and Marino which also serve the global maritime industry.
The company has introduced wireless offerings such as Smart Money,[6] a mobile electronic wallet that also enables its SMS-based money remittance service Smart Padala (now integrated withMaya). It has also been recognized for introducing the world's first over-the-air electronic prepaid loading service called Smart Load.[7] One of its services,[8] PasaLoad, allows its users to pass phone credits to other Smart prepaid accounts through SMS.
Anticipating the liberalization of the telecommunications industry in the Philippines a group of Filipino investors led by Orlando B. Vea and David T. Fernando organized Smart (then named Smart Information Technology, Inc.) on January 24, 1991. The company obtained its congressional franchise in April 1992 and was granted a provisional authority to operate a mobile cellular service in May 1993.[9] In December 1993, Smart commenced commercial operations of its cellular service. By then, Smart had drawn in partners. These were:First Pacific, a Hong Kong–based conglomerate through its Philippine flagshipMetro Pacific Investments Corporation andNippon Telegraph and Telephone of Japan (NTT).
In compliance with the government's telecommunications program, Smart established a local exchange service in the cities and provinces assigned to it under the "service area scheme." The company also obtained licenses to provide international gateway, paging and inter-carrier transmission services.[10]
On March 24, 2000, PLDT completed its share-swap acquisition of Smart, making Smart a 100%-owned PLDT subsidiary. In 2003, Smart was named the best employer in the Philippines in a study conducted by the firmHewitt Associates.[11]
In February 2011,[12] Smart unveiled theNetphone, its own line of Android-compliant smartphones designed for emerging markets at theGSMAMobile World Congress inBarcelona, Spain. The Netphone was introduced as the world's first smartphone backed by an operator-managed platform.
On August 25, 2012,[13] Smart launched the Philippines' first 4G mobile broadband commercial service running on LTE technology. On April 13, 2016,[14] Smart introduced the first commercial LTE-A Service inBoracay,Aklan.
On June 13, 2016, Smart and its parent company PLDT unveiled their new logos and identity as part of the company's continuing digital pivot.[15]
In February 2017,[16] Smart and parent company PLDT signed a memorandum of understanding with China-basedHuawei Technologies "to shape the strategic and commercial development of the 5G ecosystem in the Philippines".
On April 21, 2017,Philippine PresidentRodrigo Duterte signed Republic Act No. 10926 which renewed Smart's license for another 25 years. The law granted Smart a franchise to establish, maintain, lease and operate integrated telecommunications, computers, electronics, and stations throughout the Philippines.[17][18]
In October 2018, petitioners asked the Supreme Court to stopGlobe and Smart from using the 700 MHz[19] and Smart announced that they were working to fix its slow internet service.[20] On July 30, 2020, Smart activated their 5G mobile network initially inMakati Central Business District,Bonifacio Global City,Araneta City,SM Megamall andSM Mall of Asia Bay Area.[21]
InOpensignal's April report, oninternet speed contest,Dito Telecommunity outplaced Smart Communications andGlobe Telecom in the first quarter, with adownload speed of 32 Mbps. It is also now the fastest operator for5G, averaging 302.9 Mbps as against Smart’s 143.3 Mbps. In the reliability experience of subscribers, it further scored 835 out of 1,000 to breaking Smart’s 771 and Globe’s 748.[22]
The company has more than 66 million mobile subscribers as of 2022, under the brands Smart,Sun, andTNT, in addition to wireless broadband subscribers number more than 3.9 million under the brands Smart Bro and Sun Wireless Broadband.[23]
By virtue ofSIM Registration Act and due to the deactivation of unregistered SIM cards, Smart has 50.0 million subscribers as of July 26, 2023.[24]
As of November 2023, Smart reported that it has 55.2 million subscribers following the implementation of SIM card registration, which is slightly more than 54.7 million of close competitor Globe Telecom Inc., regaining its place as the mobile network with the largest subscriber base.[3]
| Frequency | Protocol | Network | Band Number | Duplex Mode | Common Name |
|---|---|---|---|---|---|
| 900 MHz | GSM/GPRS/EDGE | 2G | 8 | FDD | E-GSM |
| 1800 MHz | 3 | DCS | |||
| 850 MHz | UMTS/HSDPA/HSPA+ | 3G | 5 | UMTS-FDD | CLR |
| 900 MHz | 8 | E-GSM | |||
| 2100 MHz | 1 | IMT | |||
| 700 MHz | LTE/LTE-A/LTE-A Pro | 4G | 28 | FDD | APT |
| 850 MHz | 5 | CLR | |||
| 1800 MHz | 3 | DCS | |||
| 2100 MHz | 1 | IMT | |||
| 2300 MHz | 40 | TDD | S-Band | ||
| 2500 MHz | 41 | BRS | |||
| 700 MHz | NR | 5G | n28 | FDD | APT |
| 2500 MHz | n41 | TDD | BRS | ||
| 3500 MHz | n78 | C-Band |
Smart and its parent company PLDT launchedOmega esports, a professional esports team forDota 2,Mobile Legends: Bang Bang, andTekken 7 that competed in the2019 The Nationals.[25][26][27] It is also a major sponsor ofMobile Legends: Bang Bang esports events in the Philippines such as the previous MSC 2019.[28]
| Mobile operators | |
|---|---|
| Virtual operators | |
| Defunct operators |
|
1 Joint venture • 2 Defunct |
Members of the Conexus Mobile Alliance | |
|---|---|
