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| Location | Wyoming, Michigan, U.S. |
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| Coordinates | 42°54′44″N85°41′26″W / 42.9123°N 85.6906°W /42.9123; -85.6906 |
| Address | 972 28th Street Southwest |
| Opening date | August 3, 1961 (opened 63 years ago) |
| Developer | Pioneer Shopping Centers, Inc.[1] |
| Owner | Spigel Properties, Inc.[2] |
| No. of stores and services | 37 |
| Total retail floor area | 365,572square feet (34,000 m2)[3] |
| No. of floors | 1 (2 Previously) |
| Parking | 920 |
| Public transit access |  The Rapid |
Rogers Plaza also referred to as Rogers Plaza Town Center since 2002 is an enclosedshopping mall inWyoming, Michigan, United States, a suburb ofGrand Rapids, Michigan. Opened in 1961, it was the first shopping mall in Western Michigan and the first enclosed one in the state of Michigan.[4] The center featuresRoss Dress For Less,Ollie's Bargain Outlet andB2 Outlet among its major stores.
Built in 1960, the mall originally includedS. S. Kresge andW. T. Grant variety stores,Kroger andA&P supermarkets,Cunningham Drug, andMontgomery Ward.[5] An adjacent development, Southland Plaza (now Wyoming Village Mall), opened one year later with a Wurzburg's department store.[6] Mall developers were initially unsuccessful in attracting a department store for the eastern anchor, but by 1971, aTurn Style discount store had opened on the east end. This store was the subject of a lawsuit from Kresge.[1] Into the late 1980s, the Stannard's Music store was one of the first stores in the area to introduce the public to theMIDI, giving seminars on the capability of the device.[7]
In the early 1960s history of Rogers Plaza there was a Basement level accessible via a spiral staircase at the south entrance. Initially this Downstairs Community Center housed the Vega Dance Studio which opened on January 7, 1963. Eventually this space was closed on the 1980s and is no longer available to lease. The door to the stairway still exists at the south entrance, along with a second entrance next to CitiTrends at the west end of the mall. Currently the basement houses utility access and room for a storm shelter.[8]
By the 1990s, the mall was having difficulty attracting business.[9] In 1990, the mall's east anchor had becomeBest Products[10] and in 1990 and 1991, the mall held a "Haunted Hotel" event, sponsored byEaster Seals, near Halloween.[11] In 1991, a fire in the Best store resulted in three people hospitalized for smoke inhalation.[12] In 1994, Office Max became a tenant replacing Bargain Books, with the bookstore moving into a smaller space.[9] while Gantos, a boutique, closed.[13] In 1998, aUnited States Postal Service store opened in the center of the mall.[14] Rogers Plaza had a total of 30 retail stores in 1999 with the mall "filling up fast", with the former space used by Best being filled.[15] However, much of the mall's business was taken by the newly openedRivertown Crossings Mall in Grandville.[16]
Into the 2000s, Ward's closed in December 2000 with 140 employees losing their jobs[17] while the mall was sold in May 2000 to a new owner.[18] In 2001 and 2002, the mall underwent a 14-month renovation project. As part of the renovation, the vacated Montgomery Ward was demolished for aFamily Fare supermarket andAJ Wright discount store.[19] In 2002, a redevelopment plan presented by the City of Wyoming included a street leading west from the mall, across Michael Avenue through Wyoming Village Mall and ending at Studio 28, with businesses and apartments anticipated to be constructed along the street.[20] The project never launched as the owners of Wyoming Village Mall disagreed with demolishing a portion of their mall for the street.[20]
AJ Wright closed in February 2011[21] and became CW Price in August of the same year.[22] The mall was purchased by Sun Valley Ltd. in June 2012.[23] At the time, other major tenants includedBig Lots,Harbor Freight Tools,Citi Trends, andOfficeMax.[23] In June 2019, Family Fare was closed down and the space is going to be auctioned off while OfficeMax closed shortly after. AnAutoZone took over the space shortly after.
In 2022 the previous owner of the property Sun Valley Ltd. ended operations[24] and was merged with the current owner Spigel Properties, Inc.[25] As of September 2023 the mall is 85% occupied with the closure of the Kings Room barbershop. The mall is still a vital part of the28th Street Metro Cruise event held every year in its main parking lot at the end of August. A recent addition is Ross Dress For Less which opened in the summer of 2023. Ross joins AutoZone, Planet Fitness, Harbor Freight Tools, Ollie's Bargain Outlet, The US Post Office and Secretary of State offices, and several other business in the center.
