| Part of a series on |
| Internet marketing |
|---|
| Search engine marketing |
| Display advertising |
| Affiliate marketing |
| Misc |
Revenue sharing is the distribution ofrevenue, the total amount of income generated by thesale ofgoods and services among thestakeholders orcontributors. It should not be confused with profit shares, in which scheme only theprofit is shared, i.e., the revenue left over after costs have been removed, nor withstock shares, which may be bought and sold and whose value may fluctuate.
Revenue shares are often used in industries such as game development, wherein a studio lacks sufficient capital or investment to pay upfront, or in instances when a studio or company wishes to share the risks and rewards with its team members. Revenue shares allow the stakeholders to realize returns as soon as revenue is earned before any costs are deducted.
Revenue sharing inInternet marketing is also known ascost per sale, in which the cost of advertising is determined by the revenue generated as a result of the advertisement itself. This method accounts for about 80% ofaffiliate marketing programs,[1] primarily dominated by online retailers such as Amazon and eBay.
Web-based companies such as Helium,HubPages, Infobarrel, andSquidoo also practice a form of revenue sharing, in which a company invites writers to create content for a website in exchange for a share of its advertising revenue, giving the authors the possibility of ongoing income from a single piece of work, and guaranteeing to the commissioning company that it will never pay more for content than it generates in advertising revenue. Pay rates vary dramatically from site to site, depending on the success of the site and the popularity of individual articles.
In professional sports leagues, "revenue sharing" commonly refers to the distribution of proceeds generated by ticket sales to a given event; the amount of money distributed to a visiting team can significantly impact a team's total revenue, which in turn affects the team's ability to attract (and pay for) talent and resources. In 1981, for example, theScottish Premier League changed its policy from splitting a match's receipts evenly between its two competingfootball teams over to a system in which the hosting team could keep all the proceeds from matches hosted at its facilities. This move is generally believed to have negatively affected the league'sparity and enhanced the dominance ofCeltic F.C. andRangers F.C.[2] In contrast, theNational Football League distributes television revenue to all teams equally, regardless of team performance or number of viewers.
In July 2023, Twitter distributed the first ad-sharing payments to Twitter creators.[citation needed]
{{cite journal}}: CS1 maint: multiple names: authors list (link)