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Recruitment advertising, also known asrecruitment communications andrecruitment agency, includes all communications used by an organization to attract talent to work within it.Recruitment advertisements may be the first impression of a company for many job seekers. In turn, the strength ofemployer branding in job postings can directly impact interest injob openings.
Recruitment advertisements typically have a uniform layout per HRXML standards and may contain the following elements:
When faced with hiring many roles, corporate employers have many channels and options to choose from. The employer may:
Each of these channels has its benefits and many firms will use a mix of some or all of the above options.
The use of a specialist recruitment advertising agency enables organizations to receive professional advice on media, design andcopywriting specifically related to the recruitment process. This may enable employer's advertisements to stand out in relevant publications to build their employer brand. Employer advertisers are also now able to usemicrosites to post job content, allowing job postings to be more creative with minimal copy, although it is a common understanding by search engine optimization firms that detailed, relevant content is necessary for successful optimization efforts.[1] Recruitment advertising has now developed into a specialty service where most leading organizations hire agencies for their expertise.
The methodologies for recruiting talent are evolving.[2][citation needed] For example, sites have been developed forfreelancers to bid on advertised jobs. These sites are normally free to join, but the agency will take between 10% and 25% of applicants' earnings.
