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Portfolio Magazine

From Wikipedia, the free encyclopedia
American magazine (1979–1983)
For other uses of "Portfolio" in magazine and journal names, seePortfolio (disambiguation) § Periodicals and publishing.

Portfolio Magazine
EditorEdwin S. Grosvenor
FrequencyBi-monthly
FormatPerfect bound
Circulation110,000
PublisherPortfolio Associates
FounderEdwin S. Grosvenor
Founded1979
Final issue1983
LanguageEnglish
ISSN0163-092X

Portfolio Magazine, also known asPortfolio, The Magazine of the Fine Arts, was published bimonthly from 1979 to 1983 by Portfolio Associates ofNew York City. The editor and publisher wasEdwin S. Grosvenor, who went on to editAmerican Heritage magazine. Other staff editors included Alexandra Anderson,Manuela Hoelterhoff, Denise Martin, Isolde McNichol, and Carter Wiseman.

The first issue was published in April, 1979,[1][2] with articles byHilton Kramer,Charles Moffett, andColin Eisler.

Portfolio covered European and American painting, photography, architecture, and non-Western art. It aimed at a general audience, rather academics or art insiders. "Portfolio addresses people like me who are collectors, not scholars," a subscriber,Malcolm Forbes, toldThe New York Times. "It's comprehensive, superbly done, helps widen my horizons."[3]

Contributing editors includedPaul Goldberger,Linda Nochlin,Robert Rosenblum, andVincent Scully. Other contributors includedKenneth Clark,Michael Coe, Owen Edwards,H. W. Janson,Hilton Kramer, Ben Lifson,Barbara Novak,Carter Ratcliff,John Russell,Kirk Varnedoe, andJohn Wilmerding.

In 1983,Portfolio was a finalist for aNational Magazine Award in the General Excellence category.[4] It was forced to suspend publication that year when a recession caused a drop in advertising pages.

References

[edit]
  1. ^Powell, Jim (April 13, 1979). "Finding the Ads in Art".The New York Times.
  2. ^Zito, Tom (March 20, 1979). "Building a 'Portfolio'".The Washington Post. No. page B1.
  3. ^Powell, Jim. "Finding the Ads in Art".The New York Times. No. April 13, 1980.
  4. ^"National Magazine Awards - Winners and Finalists".American Society of Magazine Editors. Archived fromthe original on October 10, 2018. RetrievedSeptember 22, 2014.

Further reading

[edit]
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