| Penny Arcade | |
|---|---|
 | |
| Author(s) | Jerry Holkins Mike Krahulik |
| Website | www |
| Current status/schedule | Monday, Wednesday, Friday |
| Launch date | November 18, 1998[1] |
| Syndicate(s) | Penny Arcade, Inc. |
| Genre(s) | Gaming,humor,satire |
Penny Arcade is awebcomic focused on video games andvideo game culture, written byJerry Holkins and illustrated byMike Krahulik. The comic debuted in 1998 on the websiteloonygames.com.[2] Since then, Holkins and Krahulik have established their own site, which is typically updated with a new comic strip each Monday, Wednesday, and Friday. The comics are accompanied by regular updates on the site's blog.
By 2005,Penny Arcade was among the most popular and longest running webcomics online,[3][4] listed in 2010 as having 3.5 million readers.[5] Holkins and Krahulik were among the first webcomic creators successful enough to make a living from their work.[6] In addition to the comic, Holkins and Krahulik also createdChild's Play, a children's charity;PAX, agaming convention; Penny Arcade TV, aYouTube channel;[7] Pinny Arcade, a pin exchange; and theepisodic video gamePenny Arcade Adventures: On the Rain-Slick Precipice of Darkness withHothead Games andZeboyd Games.
The strip features Krahulik and Holkins' cartoonalter egos, John "Gabe" Gabriel and Tycho Brahe, respectively. While often borrowing from the authors' experiences, Holkins and Krahulik do not treat them as literalavatars orcaricatures of themselves.[8] The two characters spend much of their time playing and commenting on both computer and video games, which forms the basis of the humor in the strip. Most of the time Gabe serves the purpose of the comic and Tycho thecomic foil. The strip can feature in-jokes that are explained in the news posts accompanying each comic, written by the authors.
Both Krahulik and Holkins make a living fromPenny Arcade, placing them in a small group of professional webcomic artists devoted to their creations full-time. Originally, like many webcomics,Penny Arcade was supported solely by donations. A graph on the main page indicated how much people had donated that month. After hiringRobert Khoo as their business manager, Holkins and Krahulik switched to a differentincome stream based on advertising andmerchandise revenue alone.[9] According to Holkins, the website handled more than two millionpageviews daily (excluding forum traffic) in 2006.[10] On November 13, 2005, the website was redesigned[11] in celebration of their seventh year running and to match the designs of the Child's Play Charity andPenny Arcade Expo websites. Afterwards, the site has been redesigned multiple times.
As a (primarily) topical video gaming news comic, there is littleplot or generalcontinuity inPenny Arcade strips. Any story sustained for longer than a single strip is referred to as "dreaded continuity", something of arunning gag in the newsposts. A character who dies a violent death in one strip will come back in the next, perfectly whole, though occasionally these deaths have an effect on later comics. For example, often, when Gabe kills Tycho or vice versa, the killer takes a certain Pac-Man watch off the dead character, but only if he currently has the watch.Profanity andviolence are common inPenny Arcade and the strip is known for itssurrealism;zombies, a talking alcoholicDIVX player called Div,Santa Claus, a robotic juicer called the "Fruit Fucker 2000",[12] and Jesus, among others, are known to drop in often and for petty reasons. Other such occurrences are implied, if not shown, such as mentioningDante fromDevil May Cry living in the building next door.[13] However, the comic does occasionally expand into more serious issues; one even had Krahulik, in the guise of the character Gabe,proposing to hisgirlfriend of two years,[14] while another had both Gabe and Tycho praising Casey Heynes for standing up to bullying.[15]
Some of the strips are drawn from the perspective of fictional characters within a game or movie. Occasionally, Gabe and Tycho are featured as they would be as characters or players in the game themselves, often having some sarcastic remark to make about some feature orbug in the game. At times the comic also depicts meetings between game developers or business people, and features or mocks the reporters of a news article that is commented on in Holkins' newspost.
Penny Arcade has atheme song, "Penny Arcade Theme", written and performed bynerdcore artistMC Frontalot. It was written as a thank-you by Frontalot for the creators of the webcomic linking his website to theirfront page and declaring him their "rapperlaureate" in 2002. The song appears in thedance gameIn the Groove, released in 2004.
Mike Krahulik's comic alter ego is energetic and free-spirited, but has a propensity to become extremely angry. As a contrast to Tycho's expansive vocabulary, Gabe usually speaks using only simple, common words. He almost always wears a yellowPac-Man shirt, and has aPac-Mantattoo on his right arm.[16][17] His eyes are a shade of slate blue.
He has a fascination withunicorns, a secret love ofBarbies, is a dedicated fan ofSpider-Man andStar Wars, and has proclaimed "Jessie's Girl" to be the greatest song of all time. He has a wife and son.[18] Gabe is adiabetic, though he continues to consume large quantities of sugar products.[19]
Krahulik named his son "Gabriel" in honor of the character.[20]
Jerry Holkins' comicalter ego (named after theastronomerTycho Brahe) is bitter and sarcastic. His eyes areburnt sienna, and he's almost invariably clad in a blue-striped sweater. Tychoenjoys books,role-playing video games, using large and uncommon words in conversation, and deflating Gabe's ego. He is an enthusiastic fan ofHarry Potter[21] andDoctor Who.[22] He also playsDungeons & Dragons often (the website's previous banner illustrated him holding a20-sided die), and adopts a wildly theatrical style when acting as a dungeon master.
Tycho occasionally makes reference to his scarring childhood, during which his mother physically abused him.[23] Tycho also has adrinking problem.[24]
InPoker Night at the Inventory, Tycho is voiced byKid Beyond.[25]
Krahulik and Holkins began to record and release audio content on March 20, 2006, titledDownloadable Content. Thepodcasts specifically captured the creative process that goes into the creation of aPenny Arcade comic, usually starting with a perusal of recent gaming news, with conversational tangents and digressions to follow. As well as being abehind-the-scenes look at the creation ofPenny Arcade, Krahulik and Holkins discussed possible subjects for the comic.
The format of the show was mostly "fly-on-the-wall" style, in that the hosts rarely acknowledged the existence of the microphone. There was no theme music,intro, oroutro. The podcasts were of varying lengths, beginning abruptly and ending with the idea for the current comic. New episodes were released irregularly, with six month gaps not uncommon.
Although the shows were initially published weekly, Holkins stated in a May 2006 blog post that they found difficulties when trying to produce the podcasts on a regular basis. The duo planned to keep recording podcasts occasionally.[26]
Since airing the first episode of the new PATV in February 2010, the podcast has not been updated. A new segment has since appeared on PATV called "The Fourth Panel," which presents a fly-on-the-wall look at comics creation much as the podcast did.
On May 8, 2013 Penny Arcade launched aKickstarter campaign to fund the continuation ofDownloadable Content.[27] The kickstarter was successful, with new Podcasts being added each Wednesday.Downloadable Content is "currently on hiatus," with the latest episode dated August 23, 2018.[28][29]
Penny Arcade Adventures: On the Rain-Slick Precipice of Darkness is anepisodic video game based on the strip. The first two episodes were developed byHothead Games, and were built on a version of theTorque Game Engine. The first episode was released worldwide on May 21, 2008, and the second on October 29, 2008. They wereself-published via thePlayStation Network andXbox Live as well as the PlayGreenhouse.com service created byPenny Arcade to distributeindependent games.[30] The game features many elements of thePenny Arcade universe in a 1920ssteampunk setting. In 2010, Krahulik and Holkins announced that the remainder of the series had been cancelled, to allow Hothead to focus on other projects.[31] At PAX Prime 2011, however, it was announced that the series would be revived and developed byZeboyd Games, with a retro style similar to Zeboyd's past titles.[32] The third episode was released on Steam and on Penny Arcade's web store June 25, 2012.[33] The fourth and final episode was announced in January 2013,[34] and released to Steam and Xbox Live in June 2013.
A teaser trailer released byTelltale Games on August 28, 2010, revealed that Tycho would appear in an upcoming game alongsideTeam Fortress 2's Heavy,Homestar Runner'sStrong Bad andSam & Max's Max. The game, calledPoker Night at the Inventory, was officially revealed on September 2, 2010.[35]
"The Last Christmas" and "The Hawk and the Hare", two stories that were published on the site, were released as motion comics foriOS developed by SRRN Games.[35][36]
The North American release ofTekken 6 has a skin for Yoshimitsu based on the Cardboard Tube Samurai.[37] An official DLC skin pack was released forDungeon Defenders featuring Tycho, Cardboard Tube Samurai Gabe, Annarchy and Jim Darkmagic skins.[38]
Cryptozoic Entertainment released the licensed deck-building card gamePenny Arcade The Game: Gamers Vs. Evil in 2011, and followed it with the expansion packPenny Arcade The Game: Rumble in R'lyeh in 2012.[39]Playdek released a digital conversion ofPenny Arcade The Game: Gamers Vs. Evil foriOS in 2012.[40]
Penny Arcade: The Series first aired online on February 20, 2010. It is a multi-seasondocumentary series based on the exploits of the Penny Arcade company and its founders Krahulik and Holkins.[41] The last episode of the series was posted in September 2015.[42]
Under thebanner of "Penny Arcade Presents", Krahulik and Holkins are sometimes commissioned to create promotional artwork/comic strips for new video games, with their signature artistic style and humor. They are usually credited simply as "Penny Arcade" rather than by their actual names. Some of these works have been included with the distribution of the game, and others have appeared on pre-launch official websites. An official list could be found on the Penny Arcade website.[43] The last of these commissions was posted in 2012.[44]
On August 8, 2005, Krahulik announced thatPenny Arcade, in partnership withSabertooth Games, would be producing acollectible card game based on thePenny Arcade franchise.[45] The resultingPenny Arcade "battle box" was released in February 2006 as part of theUniversal Fighting System.
There are also a fewspinoffs from the main comic that have gained independent existences. An example isEpic Legends Of The Hierarchs: The Elemenstor Saga (ELotH:TES), a parody of the written-by-committee fantasy fiction used as back-story for a wide variety of games: originally aone-off gag in thePenny Arcade comic, in late 2005 this was expanded into a complete fantasy universe, documented on a hoax "fan-wiki".[46] ELotH:TES first appeared in the webcomic of February 7, 2005, and has subsequently been featured in the comics of November 7, 2005 and November 30, 2005. Several elements of the ELotH:TES universe are featured on the cover of their second comics collection,Epic Legends of the Magic Sword Kings.
On May 31, 2006 Krahulik announced a newadvertising campaign for theEntertainment Software Rating Board.[47] According to Krahulik, the ESRB "wanted a campaign that would communicate to gamers why the ESRB is important even if they don't think it directly affects them." Among the reasons he listed forPenny Arcade's accepting the job was that he and Holkins are both fathers and are concerned about the games their children might play. The ad campaign was rolled out in the summer and fall of 2006 and a second campaign was released in 2012 featuring a mother, a father and a gamer describing the tools employed by the ESRB.[48]
Announced on June 2, 2011,Paramount Pictures had acquired the rights to produce an animated film, viaParamount Animation to make this, of the one-off stripThe New Kid which was published on October 29, 2010. The strip was one of three mini-strips which featured a cinematic opening to a larger story left unexplored.[49]The New Kid is about a boy who's moving to a new planet with his family because of his father's career.[50] The script was written byGary Whitta and would have been produced byMary Parent andCale Boyter.[51]
At PAX Australia in 2016, during a Q&A session, Holkins revealed that changes at Paramount resulted in the movie rights being returned to Penny Arcade and the project canceled. He did note, however, that Whitta's script was complete and the project could move forward with another production company in the future.[52]
The Trenches was a comic series by Krahulik and Holkins in collaboration with webcomicPvP's creator Scott Kurtz. The comic followed a man named Issac and his life as a game tester. The series was launched on August 9, 2011 and featured new strips every Tuesday and Thursday,[53] usually accompanied by a "Tale from the Trenches", which was a short piece submitted by a reader detailing their own experiences in the game industry.
In September 2012, Kurtz stopped illustrating the webcomic, due to lack of time, and was replaced by Mary Cagle, a former intern of his, and the creator of the webcomicKiwi Blitz. Kurtz still continued to collaborate with Krahulik and Holkins in writing the comic.[54] In late August 2013, illustration was taken over by Ty Halley (Secret Life of a Journal Writer) and Monica Ray (Phuzzy Comics), former contestants of the Penny Arcade seriesStrip Search.
The Trenches was ultimately abandoned. The last comic was posted January 5, 2016, while the lastTales is from September 10, 2015.
In 2011, Krahulik and Holkins released an application foriOS devices calledThe Decide-o-tron, presented by Eedar and developed by The Binary Mill.[55][56] The app worked as arecommendation engine for video games; users would input games they'd enjoyed and the app attempted to predict their ratings of titles they had not yet played.[57] Holkins described it as "Pandora for games".[55] By 2014, the decideotron.com website was dead.[58]
Penny Arcade has created two Kickstarter projects. The first was thePenny Arcade's Paint the Line card game which was used as an alternative to pre-ordering it and came with an exclusive comic.[59][60] The second was entitledPenny Arcade Sells Out and was intended to replace advertising revenue with crowd funding. The leaderboard ad on the home page of Penny Arcade would be removed if the minimum goal of $250,000 were reached, whereas the entire site would become completely ad-free for a year at $999,999.[61][62] The reality web series described as "our version of America's Next Top Webcomic" titledStrip Search arose from the $450,000 stretch goal.
Krahulik and Holkins created a comic strip which compares the7th generation consoles that appears in the December 2006 issue ofWired magazine.[63]
Every Christmas since 2003,Penny Arcade hosts a charity calledChild's Play to buy new toys forchildren's hospitals. They have also sponsored a three-day gaming festival called thePenny Arcade Expo, later renamed to PAX, every August since 2004.
Krahulik and Holkins received acease-and-desist letter fromAmerican Greetings Corporation over the use of American Greetings'Strawberry Shortcake andPlum Puddin' characters in the April 14, 2003Penny Arcade strip entitled "Tart as aDouble Entendre".[64][65][66][67]
The duo chose not to enter into a legal battle over whether or not the strip was a protected form ofparody, and they complied with thecease-and-desist by replacing it with an image directing their audience to send a letter to a lawyer for American Greetings.[65][68] They later lampooned the incident by portraying an American Greetings employee as aNazi.[65][69]
On October 17, 2005 Krahulik and Holkins donated US$10,000 to theEntertainment Software Association foundation in the name ofJack Thompson, a disbarred attorney and activist against violence in video games.[70] Earlier, Thompson himself had promised to donate $10,000 if a video game was created in which the player kills video game developers (A Modest Video Game Proposal),[71] but after amod to the gameGrand Theft Auto was pointed out to already exist, Thompson called his challengesatire (referring to the title of the letter as a reference to "A Modest Proposal") and refused to donate the money.[72] He claimed these games were not going to be manufactured, distributed, or sold like retail games, as his Modest Proposal stated, and therefore, the deal went unfulfilled. His refusal was met with disdain, given that multiple games were created or in the process of being created under Thompson's criteria. Krahulik and Holkins donated the money in his place, with a check containing the memo: "For Jack Thompson, Because Jack Thompson Won't".
Thompson proceeded to phone Krahulik, as related by Holkins in the corresponding news post.[73]
On October 18, 2005 it was reported that Jack Thompson had faxed a letter to Seattle Police Chief Gil Kerlikowske claiming thatPenny Arcade "employs certain personnel who have decided to commence and orchestratecriminal harassment of me by various means".[74][75] Holkins defended the site by saying that the "harassment" Thompson referred to was simply "the natural result of a public figure making statements that people disagree with, and letting him know their thoughts on the matter via his publicly available contact information".[76]
On October 21, 2005 Thompson claimed to have sent a letter toJohn McKay,U.S. Attorney for the Western District of Washington, in an attempt to get theFBI involved. Thompson re-iterated his claims of "extortion" and accusedPenny Arcade of using "their Internet site and various other means to encourage and solicit criminal harassment".[77] Penny Arcade denied the charge of "extortion", noting that they paid the $10,000 to charity, and asked nothing in return.[78]
Thompson claimed the harassment of him is a direct result of Mike Krahulik's posts, which listed links to theFlorida Bar Association. Thompson accusedPenny Arcade of soliciting complaints to the Bar against him, even though Krahulik actually posted the opposite, asking fans to cease sending letters to the Bar, as the Bar acknowledged that it is aware of Thompson's actions, thanks to previous letters.[79]
The Seattle PD eventually acknowledged receiving a complaint from Thompson, but have commented that they believe the issue to be acivil, rather thancriminal, matter. They noted that this was from initial impressions of the letter they received, and their criminal investigations bureau is reviewing the letter to make sure that there were not any criminal matters that they missed.[80]
On the same day,Scott Kurtz, creator of the webcomicPvP and a longtime friend of Krahulik and Holkins, used the image of the letter Thompson sent to the Seattle PD to create a parody letter in which Jack attempts to enlist the aid of theJustice League of America by claiming Gabe and Tycho to be villains of some description.[81]
ThePenny Arcade shop had at the time sold an "I hate Jack Thompson"T-shirt, claiming that every living creature, including Thompson's own mother, hates Jack Thompson.[82]
On March 21, 2007 Thompson filed acountersuit to thelawsuit brought against him byTake Two Interactive claiming that they are at the center of aRICOconspiracy.Penny Arcade was named as one of the co-conspirators.[83][84] AtSakura-Con 2007, Krahulik announced that the suit had been dropped.[85]
In an August 11, 2010 comic entitled "The Sixth Slave", anNPC pleads with a player who then refuses to save him: "Every morning, we are roused by savage blows. Every night, we are raped to sleep by the dickwolves".[86] The strip drew criticism from many commentators, including fromThe American Prospect andThe Boston Phoenix. Krahulik and Holkins dismissed these criticisms, later selling "Team Dickwolves" T-shirts based on the strip.[87][88][89] They later removed the "Team Dickwolves" shirt from their store due to complaints that it made potential PAX attendees uncomfortable. After the removal, Krahulik posted online that removing the shirts was only partly caving to pressure but mainly due to people who had personally emailed him and were reasonable with their concerns. Krahulik also stated that anyone still hesitant about going to PAX even after removal of the shirts should not come to PAX.[90] In September 2013, on the last day of PAX, Krahulik told a panel that he thought that "pulling the dickwolves merchandise was a mistake", to cheers from the crowd.[91] However, Krahulik later apologized on thePenny Arcade website, stating that he regretted contributing to the furor that had followed the original comic.[92] Both critics of the comic strip and Krahulik and Holkins, made claims of receiving verbal abuse through social media anddeath threats.[93]
In a 2012 article in theJournal of Broadcasting & Electronic Media, academics Salter & Blodgett used the Dickwolves incident as a case study into "hypermasculinity and sexism within the gaming community", and argued that "this case highlights how the hypermasculine discourse encourages the overt privileging of masculinity over femininity and discourages women from engaging in gendered discourse within the community."[94]
"John Gabriel's Greater Internet Fuckwad Theory" was posted in thePenny Arcade strip published March 19, 2004. It regards theonline disinhibition effect, in which Internet users exhibit unsociable tendencies while interacting with other Internet users. Krahulik and Holkins suggest that, given bothanonymity and an audience, an otherwise regular person becomes aggressively antisocial.[95] In 2013, Holkins gave the corollary that "Normal Person -Consequences + Audience = Total Fuckwad".[96]
Clay Shirky, anadjunct professor atNew York University who studies social and economic effects of Internet technologies, explains: "There’s a large crowd and you can act out in front of it without paying any personal price to your reputation,” which "creates conditions most likely to draw out the typical Internet user’s worst impulses."[97] In anAdvocate article about onlinehomophobia, this theory was used to account for behavior on online forums where one can remainanonymous in front of an audience: for instance, posting comments on popular YouTube videos.[97]
On December 13, 2006,Next Generation Magazine rated Krahulik and Holkins among its "Top 25 People of the Year".[98] Also appearing on the list wereNintendo of America PresidentReggie Fils-Aimé and formerXbox corporate vice-presidentPeter Moore. Krahulik made a post about the honor, in which he explained thatPenny Arcade was created only becauseNext Gen rejected the duo's entry to a comic contest many years before.[99]Entertainment Weekly listedPenny Arcade on their "100 Sites to Bookmark Now," calling it "a hilarious and smart webcomic for gamers."[100] MTV Online named Holkins and Krahulik two of the world's most influential gamers, saying "they have become the closest the medium has to leaders of a gamers' movement."[101]Time.com namedPenny Arcade as one of its "50 Best Websites" for 2008 "...for the way it pokes fun at thehigh-tech industry and thepeople who love it."[102]1UP.com described it as "the One True Gaming Webcomic."[3]Penny Arcade was used along withAmerican Elf,Fetus-X, andQuestionable Content as an example of comics using the web to create "an explosion of diverse genres and styles" inScott McCloud's 2006 bookMaking Comics.[103]
On March 5, 2009, theWashington State Senate honored Holkins and Krahulik, both originally fromSpokane, for the contribution that they had made to the state, thevideo game industry, and to children's charities from around the world courtesy of their Child's Play initiative.[104] Later in March,Penny Arcade won the category "Best Webcomic" in the fan voted Project Fanboy Awards for 2008.[105]
In 2010, Holkins, Krahulik, and Khoo were awarded the annual "Ambassador Award" at GDC's Game Developers Choice Awards for contributions they had made to the industry.[106] The same year,Time included Holkins and Krahulik in the annual "Time 100", the magazine's listing of the world's 100 most influential people.[107]
In July 2015, Holkins and Krahulik were recognized as "Multimedia Empire Builders" inAd Week's 10 Visual Artists Changing the Way We See Advertising issue.[108]
And like "The Boondocks" cartoonist Aaron McGruder, Holkins and Krahulik are no strangers to controversy. For example, they received a cease-and-desist letter from American Greetings Corp. for using Strawberry Shortcake and Plum Puddin' characters in a strip.
{{cite news}}: CS1 maint: bot: original URL status unknown (link){{cite news}}: CS1 maint: bot: original URL status unknown (link){{cite web}}: CS1 maint: bot: original URL status unknown (link)
