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Ordinal utility

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Preference ranking

Ineconomics, anordinal utility function is a function representing thepreferences of an agent on anordinal scale. Ordinalutility theory claims that it is only meaningful to ask which option is better than the other, but it is meaningless to askhow much better it is or how good it is. All of the theory ofconsumer decision-making under conditions ofcertainty can be, and typically is, expressed in terms of ordinal utility.

For example, suppose George tells us that "I prefer A to B and B to C". George's preferences can be represented by a functionu such that:

u(A)=9,u(B)=8,u(C)=1{\displaystyle u(A)=9,u(B)=8,u(C)=1}

But critics ofcardinal utility claim the only meaningful message of this function is the orderu(A)>u(B)>u(C){\displaystyle u(A)>u(B)>u(C)}; the actual numbers are meaningless. Hence, George's preferences can also be represented by the following functionv:

v(A)=9,v(B)=2,v(C)=1{\displaystyle v(A)=9,v(B)=2,v(C)=1}

The functionsu andv are ordinally equivalent – they represent George's preferences equally well.

Ordinal utility contrasts withcardinal utility theory: the latter assumes that the differences between preferences are also important. Inu the difference between A and B is much smaller than between B and C, while inv the opposite is true. Hence,u andv arenot cardinally equivalent.

The ordinal utility concept was first introduced byPareto in 1906.[1]

Notation

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Suppose the set of all states of the world isX{\displaystyle X} and an agent has a preference relation onX{\displaystyle X}. It is common to mark the weak preference relation by{\displaystyle \preceq }, so thatAB{\displaystyle A\preceq B} reads "the agent wants B at least as much as A".

The symbol{\displaystyle \sim } is used as a shorthand to the indifference relation:AB(ABBA){\displaystyle A\sim B\iff (A\preceq B\land B\preceq A)}, which reads "The agent is indifferent between B and A".

The symbol{\displaystyle \prec } is used as a shorthand to the strong preference relation:AB(ABB⪯̸A){\displaystyle A\prec B\iff (A\preceq B\land B\not \preceq A)} if:

ABu(A)u(B){\displaystyle A\preceq B\iff u(A)\leq u(B)}

Related concepts

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Indifference curve mappings

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Main article:indifference curve

Instead of defining a numeric function, an agent's preference relation can be represented graphically by indifference curves. This is especially useful when there are two kinds of goods,x andy. Then, each indifference curve shows a set of points(x,y){\displaystyle (x,y)} such that, if(x1,y1){\displaystyle (x_{1},y_{1})} and(x2,y2){\displaystyle (x_{2},y_{2})} are on the same curve, then(x1,y1)(x2,y2){\displaystyle (x_{1},y_{1})\sim (x_{2},y_{2})}.

An example indifference curve is shown below:

indifference map

Each indifference curve is a set of points, each representing a combination of quantities of two goods or services, all of which combinations the consumer is equally satisfied with. The further a curve is from the origin, the greater is the level of utility.

The slope of the curve (the negative of themarginal rate of substitution of X for Y) at any point shows the rate at which the individual is willing to trade off good X against good Y maintaining the same level of utility. The curve is convex to the origin as shown assuming the consumer has a diminishing marginal rate of substitution. It can be shown that consumer analysis with indifference curves (an ordinal approach) gives the same results as that based oncardinal utility theory — i.e., consumers will consume at the point where the marginal rate of substitution between any two goods equals the ratio of the prices of those goods (the equi-marginal principle).

Revealed preference

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Revealed preference theory addresses the problem of how to observe ordinal preference relations in the real world. The challenge of revealed preference theory lies in part in determining what goods bundles were foregone, on the basis of them being less liked, when individuals are observed choosing particular bundles of goods.[2][3]

Necessary conditions for existence of ordinal utility function

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Some conditions on{\displaystyle \preceq } are necessary to guarantee the existence of a representing function:

When these conditions are met and the setX{\displaystyle X} is finite, it is easy to create a functionu{\displaystyle u} which represents{\displaystyle \prec } by just assigning an appropriate number to each element ofX{\displaystyle X}, as exemplified in the opening paragraph. The same is true when X iscountably infinite. Moreover, it is possible to inductively construct a representing utility function whose values are in the range(1,1){\displaystyle (-1,1)}.[4]

WhenX{\displaystyle X} is infinite, these conditions are insufficient. For example,lexicographic preferences are transitive and complete, but they cannot be represented by any utility function.[4] The additional condition required iscontinuity.

Continuity

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A preference relation is calledcontinuous if, whenever B is preferred to A, small deviations from B or A will not reverse the ordering between them. Formally, a preference relation on a set X is called continuous if it satisfies one of the following equivalent conditions:

  1. For everyAX{\displaystyle A\in X}, the set{(A,B)|AB}{\displaystyle \{(A,B)|A\preceq B\}} istopologically closed inX×X{\displaystyle X\times X} with theproduct topology (this definition requiresX{\displaystyle X} to be atopological space).
  2. For every sequence(Ai,Bi){\displaystyle (A_{i},B_{i})}, if for alliAiBi{\displaystyle A_{i}\preceq B_{i}} andAiA{\displaystyle A_{i}\to A} andBiB{\displaystyle B_{i}\to B}, thenAB{\displaystyle A\preceq B}.
  3. For everyA,BX{\displaystyle A,B\in X} such thatAB{\displaystyle A\prec B}, there exists a ball aroundA{\displaystyle A} and a ball aroundB{\displaystyle B} such that, for everya{\displaystyle a} in the ball aroundA{\displaystyle A} and everyb{\displaystyle b} in the ball aroundB{\displaystyle B},ab{\displaystyle a\prec b} (this definition requiresX{\displaystyle X} to be ametric space).

If a preference relation is represented by a continuous utility function, then it is clearly continuous. By the theorems ofDebreu (1954), the opposite is also true:

Every continuous complete preference relation can be represented by a continuous ordinal utility function.

Note that thelexicographic preferences are not continuous. For example,(5,0)(5,1){\displaystyle (5,0)\prec (5,1)}, but in every ball around (5,1) there are points withx<5{\displaystyle x<5} and these points are inferior to(5,0){\displaystyle (5,0)}. This is in accordance with the fact, stated above, that these preferences cannot be represented by a utility function.

Uniqueness

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For every utility functionv, there is a unique preference relation represented byv. However, the opposite is not true: a preference relation may be represented by many different utility functions. The same preferences could be expressed asany utility function that is a monotonically increasing transformation ofv. E.g., if

v(A)f(v(A)){\displaystyle v(A)\equiv f(v(A))}

wheref:RR{\displaystyle f:\mathbb {R} \to \mathbb {R} } isany monotonically increasing function, then the functionsv andv give rise to identical indifference curve mappings.

This equivalence is succinctly described in the following way:

An ordinal utility function isunique up to increasing monotone transformation.

In contrast, acardinal utility function is unique up to increasingaffine transformation. Every affine transformation is monotone; hence, if two functions are cardinally equivalent they are also ordinally equivalent, but not vice versa.

Monotonicity

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Suppose, from now on, that the setX{\displaystyle X} is the set of all non-negative real two-dimensional vectors. So an element ofX{\displaystyle X} is a pair(x,y){\displaystyle (x,y)} that represents the amounts consumed from two products, e.g., apples and bananas.

Then under certain circumstances a preference relation{\displaystyle \preceq } is represented by a utility functionv(x,y){\displaystyle v(x,y)}.

Suppose the preference relation ismonotonically increasing, which means that "more is always better":

x<x(x,y)(x,y){\displaystyle x<x'\implies (x,y)\prec (x',y)}
y<y(x,y)(x,y){\displaystyle y<y'\implies (x,y)\prec (x,y')}

Then, both partial derivatives, if they exist, ofv are positive. In short:

If a utility function represents a monotonically increasing preference relation, then the utility function is monotonically increasing.

Marginal rate of substitution

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Suppose a person has a bundle(x0,y0){\displaystyle (x_{0},y_{0})} and claims that he is indifferent between this bundle and the bundle(x0λδ,y0+δ){\displaystyle (x_{0}-\lambda \cdot \delta ,y_{0}+\delta )}. This means that he is willing to giveλδ{\displaystyle \lambda \cdot \delta } units of x to getδ{\displaystyle \delta } units of y. If this ratio is kept asδ0{\displaystyle \delta \to 0}, we say thatλ{\displaystyle \lambda } is themarginal rate of substitution (MRS) betweenx andy at the point(x0,y0){\displaystyle (x_{0},y_{0})}.[5]: 82 

This definition of the MRS is based only on the ordinal preference relation – it does not depend on a numeric utility function. If the preference relation is represented by a utility function and the function is differentiable, then the MRS can be calculated from the derivatives of that function:

MRS=vxvy.{\displaystyle MRS={\frac {v'_{x}}{v'_{y}}}.}

For example, if the preference relation is represented byv(x,y)=xayb{\displaystyle v(x,y)=x^{a}\cdot y^{b}} thenMRS=axa1ybbyb1xa=aybx{\displaystyle MRS={\frac {a\cdot x^{a-1}\cdot y^{b}}{b\cdot y^{b-1}\cdot x^{a}}}={\frac {ay}{bx}}}. The MRS is the same for the functionv(x,y)=alogx+blogy{\displaystyle v(x,y)=a\cdot \log {x}+b\cdot \log {y}}. This is not a coincidence as these two functions represent the same preference relation – each one is an increasing monotone transformation of the other.

In general, the MRS may be different at different points(x0,y0){\displaystyle (x_{0},y_{0})}. For example, it is possible that at(9,1){\displaystyle (9,1)} the MRS is low because the person has a lot ofx and only oney, but at(9,9){\displaystyle (9,9)} or(1,1){\displaystyle (1,1)} the MRS is higher. Some special cases are described below.

Linearity

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When the MRS of a certain preference relation does not depend on the bundle, i.e., the MRS is the same for all(x0,y0){\displaystyle (x_{0},y_{0})}, the indifference curves are linear and of the form:

x+λy=const,{\displaystyle x+\lambda y={\text{const}},}

and the preference relation can be represented by a linear function:

v(x,y)=x+λy.{\displaystyle v(x,y)=x+\lambda y.}

(Of course, the same relation can be represented by many other non-linear functions, such asx+λy{\displaystyle {\sqrt {x+\lambda y}}} or(x+λy)2{\displaystyle (x+\lambda y)^{2}}, but the linear function is simplest.)[5]: 85 

Quasilinearity

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When the MRS depends ony0{\displaystyle y_{0}} but not onx0{\displaystyle x_{0}}, the preference relation can be represented by aquasilinear utility function, of the form

v(x,y)=x+γvY(y){\displaystyle v(x,y)=x+\gamma v_{Y}(y)}

wherevY{\displaystyle v_{Y}} is a certain monotonically increasing function. Because the MRS is a functionλ(y){\displaystyle \lambda (y)}, a possible functionvY{\displaystyle v_{Y}} can be calculated as an integral ofλ(y){\displaystyle \lambda (y)}:[6][5]: 87 

vY(y)=0yλ(y)dy{\displaystyle v_{Y}(y)=\int _{0}^{y}{\lambda (y')dy'}}

In this case, all the indifference curves are parallel – they are horizontal transfers of each other.

Additivity with two goods

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A more general type of utility function is anadditive function:

v(x,y)=vX(x)+vY(y){\displaystyle v(x,y)=v_{X}(x)+v_{Y}(y)}

There are several ways to check whether given preferences are representable by an additive utility function.

Double cancellation property

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If the preferences are additive then a simple arithmetic calculation shows that

(x1,y1)(x2,y2){\displaystyle (x_{1},y_{1})\succeq (x_{2},y_{2})} and
(x2,y3)(x3,y1){\displaystyle (x_{2},y_{3})\succeq (x_{3},y_{1})} implies
(x1,y3)(x3,y2){\displaystyle (x_{1},y_{3})\succeq (x_{3},y_{2})}

so this "double-cancellation" property is a necessary condition for additivity.

Debreu (1960) showed that this property is also sufficient: i.e., if a preference relation satisfies the double-cancellation property then it can be represented by an additive utility function.[7]

Corresponding tradeoffs property

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If the preferences are represented by an additive function, then a simple arithmetic calculation shows that

MRS(x2,y2)=MRS(x1,y2)MRS(x2,y1)MRS(x1,y1){\displaystyle MRS(x_{2},y_{2})={\frac {MRS(x_{1},y_{2})\cdot MRS(x_{2},y_{1})}{MRS(x_{1},y_{1})}}}

so this "corresponding tradeoffs" property is a necessary condition for additivity. This condition is also sufficient.[8][5]: 91 

Additivity with three or more goods

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When there are three or more commodities, the condition for the additivity of the utility function is surprisinglysimpler than for two commodities. This is an outcome ofTheorem 3 of Debreu (1960). The condition required for additivity ispreferential independence.[5]: 104 

A subset A of commodities is said to bepreferentially independent of a subset B of commodities, if the preference relation in subset A, given constant values for subset B, is independent of these constant values. For example, suppose there are three commodities:xy andz. The subset {x,y} is preferentially-independent of the subset {z}, if for allxi,yi,z,z{\displaystyle x_{i},y_{i},z,z'}:

(x1,y1,z)(x2,y2,z)(x1,y1,z)(x2,y2,z){\displaystyle (x_{1},y_{1},z)\preceq (x_{2},y_{2},z)\iff (x_{1},y_{1},z')\preceq (x_{2},y_{2},z')}.

In this case, we can simply say that:

(x1,y1)(x2,y2){\displaystyle (x_{1},y_{1})\preceq (x_{2},y_{2})} for constantz.

Preferential independence makes sense in case ofindependent goods. For example, the preferences between bundles of apples and bananas are probably independent of the number of shoes and socks that an agent has, and vice versa.

By Debreu's theorem, if all subsets of commodities are preferentially independent of their complements, then the preference relation can be represented by an additive value function. Here we provide an intuitive explanation of this result by showing how such an additive value function can be constructed.[5] The proof assumes three commodities:x,y,z. We show how to define three points for each of the three value functionsvx,vy,vz{\displaystyle v_{x},v_{y},v_{z}}: the 0 point, the 1 point and the 2 point. Other points can be calculated in a similar way, and then continuity can be used to conclude that the functions are well-defined in their entire range.

0 point: choose arbitraryx0,y0,z0{\displaystyle x_{0},y_{0},z_{0}} and assign them as the zero of the value function, i.e.:

vx(x0)=vy(y0)=vz(z0)=0{\displaystyle v_{x}(x_{0})=v_{y}(y_{0})=v_{z}(z_{0})=0}

1 point: choose arbitraryx1>x0{\displaystyle x_{1}>x_{0}} such that(x1,y0,z0)(x0,y0,z0){\displaystyle (x_{1},y_{0},z_{0})\succ (x_{0},y_{0},z_{0})}. Set it as the unit of value, i.e.:

vx(x1)=1{\displaystyle v_{x}(x_{1})=1}

Choosey1{\displaystyle y_{1}} andz1{\displaystyle z_{1}} such that the following indifference relations hold:

(x1,y0,z0)(x0,y1,z0)(x0,y0,z1){\displaystyle (x_{1},y_{0},z_{0})\sim (x_{0},y_{1},z_{0})\sim (x_{0},y_{0},z_{1})}.

This indifference serves to scale the units ofy andz to match those ofx. The value in these three points should be 1, so we assign

vy(y1)=vz(z1)=1{\displaystyle v_{y}(y_{1})=v_{z}(z_{1})=1}

2 point: Now we use the preferential-independence assumption. The relation between(x1,y0){\displaystyle (x_{1},y_{0})} and(x0,y1){\displaystyle (x_{0},y_{1})} is independent ofz, and similarly the relation between(y1,z0){\displaystyle (y_{1},z_{0})} and(y0,z1){\displaystyle (y_{0},z_{1})} is independent ofx and the relation between(z1,x0){\displaystyle (z_{1},x_{0})} and(z0,x1){\displaystyle (z_{0},x_{1})} is independent ofy. Hence

(x1,y0,z1)(x0,y1,z1)(x1,y1,z0).{\displaystyle (x_{1},y_{0},z_{1})\sim (x_{0},y_{1},z_{1})\sim (x_{1},y_{1},z_{0}).}

This is useful because it means that the functionv can have the same value – 2 – in these three points. Selectx2,y2,z2{\displaystyle x_{2},y_{2},z_{2}} such that

(x2,y0,z0)(x0,y2,z0)(x0,y0,z2)(x1,y1,z0){\displaystyle (x_{2},y_{0},z_{0})\sim (x_{0},y_{2},z_{0})\sim (x_{0},y_{0},z_{2})\sim (x_{1},y_{1},z_{0})}

and assign

vx(x2)=vy(y2)=vz(z2)=2.{\displaystyle v_{x}(x_{2})=v_{y}(y_{2})=v_{z}(z_{2})=2.}

3 point: To show that our assignments so far are consistent, we must show that all points that receive a total value of 3 are indifference points. Here, again, the preferential independence assumption is used, since the relation between(x2,y0){\displaystyle (x_{2},y_{0})} and(x1,y1){\displaystyle (x_{1},y_{1})} is independent ofz (and similarly for the other pairs); hence

(x2,y0,z1)(x1,y1,z1){\displaystyle (x_{2},y_{0},z_{1})\sim (x_{1},y_{1},z_{1})}

and similarly for the other pairs. Hence, the 3 point is defined consistently.

We can continue like this by induction and define the per-commodity functions in all integer points, then use continuity to define it in all real points.

An implicit assumption in point 1 of the above proof is that all three commodities areessential orpreference relevant.[7]: 7  This means that there exists a bundle such that, if the amount of a certain commodity is increased, the new bundle is strictly better.

The proof for more than 3 commodities is similar. In fact, we do not have to check that all subsets of points are preferentially independent; it is sufficient to check a linear number of pairs of commodities. E.g., if there arem{\displaystyle m} different commodities,j=1,...,m{\displaystyle j=1,...,m}, then it is sufficient to check that for allj=1,...,m1{\displaystyle j=1,...,m-1}, the two commodities{xj,xj+1}{\displaystyle \{x_{j},x_{j+1}\}} are preferentially independent of the otherm2{\displaystyle m-2} commodities.[5]: 115 

Uniqueness of additive representation

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An additive preference relation can be represented by many different additive utility functions. However, all these functions are similar: they are not only increasing monotone transformations of each other (as are all utility functions representing the same relation); they are increasinglinear transformations of each other.[7]: 9  In short,

An additive ordinal utility function isunique up to increasing linear transformation.

Constructing additive and quadratic utility functions from ordinal data

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The mathematical foundations of most common types of utility functions — quadratic and additive — laid down byGérard Debreu[9][10]enabledAndranik Tangian to develop methods for their construction from purely ordinal data.In particular, additive and quadratic utility functions inn{\displaystyle n} variables can be constructed from interviews of decision makers, where questions are aimed at tracing totallyn{\displaystyle n} 2D-indifference curves inn1{\displaystyle n-1} coordinate planes without referring to cardinal utility estimates.[11][12]

Comparison between ordinal and cardinal utility functions

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The following table compares the two types of utility functions common in economics:

Level of measurementRepresentspreferences onUnique up toExistence proved byMostly used in
Ordinal utilityOrdinal scaleSure outcomesIncreasingmonotone transformationDebreu (1954)Consumer theory under certainty
Cardinal utilityInterval scaleRandom outcomes (lotteries)Increasing monotonelinear transformationVon Neumann-Morgenstern (1947)Game theory,choice under uncertainty

See also

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References

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  1. ^Pareto, Vilfredo (1906). "Manuale di economia politica, con una introduzione alla scienza sociale".Societa Editrice Libraria.
  2. ^Chiaki Hara (6 June 1998)."Revealed Preference Theory".7th Toiro-kai meeting (1997/1998).
  3. ^Botond Koszegi; Matthew Rabin (May 2007)."Mistakes in Choice-Based Welfare Analysis"(PDF).American Economic Review: Papers and Proceedings.97 (2):477–481.CiteSeerX 10.1.1.368.381.doi:10.1257/aer.97.2.477. Archived fromthe original(PDF) on 2008-10-15.
  4. ^abAriel Rubinstein, Lecture Notes in Microeconomic Theory,Lecture 2 – Utility
  5. ^abcdefgKeeney, Ralph L.; Raiffa, Howard (1993).Decisions with Multiple Objectives.ISBN 978-0-521-44185-8.
  6. ^Peter Mark Pruzan and J. T. Ross Jackson (1963)."On the Development of Utility Spaces for Multi-Goal Systems".Ledelse og Erhvervsøkonomi/Handelsvidenskabeligt Tidsskrift/Erhvervsøkonomisk Tidsskrift.
  7. ^abcBergstrom, Ted."Lecture Notes on Separable Preferences"(PDF). UCSB Econ. Retrieved18 August 2015.
  8. ^Luce, R.Duncan; Tukey, John W. (1964). "Simultaneous conjoint measurement: A new type of fundamental measurement".Journal of Mathematical Psychology.1:1–27.CiteSeerX 10.1.1.334.5018.doi:10.1016/0022-2496(64)90015-x.
  9. ^Debreu, Gérard (1952). "Definite and semidefinite quadratic forms".Econometrica.20 (2):295–300.doi:10.2307/1907852.JSTOR 1907852.
  10. ^Debreu, Gérard (1960). "Topological methods in cardinal utility theory". In Arrow, Kenneth (ed.).Mathematical Methods in the Social Sciences,1959(PDF). Stanford: Stanford University Press. pp. 16–26.doi:10.1017/CCOL052123736X.010.ISBN 9781139052092.{{cite book}}:ISBN / Date incompatibility (help)
  11. ^Tangian, Andranik (2002). "Constructing a quasi-concave quadratic objective function from interviewing a decision maker".European Journal of Operational Research.141 (3):608–640.doi:10.1016/S0377-2217(01)00185-0.
  12. ^Tangian, Andranik (2004). "A model for ordinally constructing additive objective functions".European Journal of Operational Research.159 (2):476–512.doi:10.1016/S0377-2217(03)00413-2.

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