 | |
| Company type | Private |
|---|---|
| Industry | Casual dining Chain restaurant |
| Genre | Flame-grilled chicken |
| Founded | 1987; 38 years ago (1987),Johannesburg,Gauteng,South Africa |
| Founder | Fernando Duarte and Robert Brozin |
Key people | Enthoven family, owners |
| Products | Chicken and related cuisine |
| Website | nandos.com |
Nando's (/ˈnændoʊz/;Afrikaans:[ˈnandœs]) is a South African multinationalfast casual[1] chain that specialises in Portuguese flame-grilledperi-peri stylechicken.[a] Founded inJohannesburg in 1987, Nando's operates over 1,200 outlets[1] in 30 countries. Their logo depicts theRooster of Barcelos, one of Portugal's most common symbols.[2] The company was wholly owned byDick Enthoven until his death in 2022, and is now owned by the family.
The restaurant was founded in 1987 inRosettenville, Johannesburg byPortuguese-born Fernando Duarte and South African-bornRobert Brozin.[3] Upon visiting a Portuguese-Mozambican[4] takeaway named Chickenland and trying the chicken with peri peri, they bought the restaurant for about 80,000rand (equivalent to about £25,000 at the time).[5] They renamed the restaurant Nando's after Fernando's firstborn son. By 1989, the restaurant had three outlets in Johannesburg and one in Portugal.[6][5] Capricorn Ventures International acquired the chain in 1992.[7] In that year, the first branch opened up in Ealing Common where once stood a branch of Midland Bank.
In 2010,Advertising Age magazine named Nando's one of the world's top 30 hottest marketing brands alongsideTata Nano,MTN andNatura.[8] During the same year, the success of Nando's in the U.K. ledThe Guardian to write that Nando's was a modern restaurant brand that had "changed the face of British fast food."[9] Nando's 1,000th store worldwide opened in 2012.[10] As of July 2014, the Nando's restaurant group was ultimately owned by South African businessmanDick Enthoven and his family, through the Luxembourg-domiciled company Yellowwoods.[11] Enthoven's sonRobby Enthoven, who took over running the restaurants in 1993, was responsible for expanding the Nando's chain in the United Kingdom.[12]
In 2018, American-based recruitment websiteIndeed named Nando's as the UK's sixth best private sector employer[13] based on millions of employee ratings and reviews.[14]
Nando's has locations in many countries.[6]
Fernando Duarte and his friend Robert Brozin, the founders of the first Nando's, bought a restaurant previously called "Chickenland" and renamed it Nando's. They opened it in 1987.[5][15][16] By 2018, there were 340 Nando's restaurants throughout its home market of South Africa.[17]
Nando's has been operating in Botswana since 1993.[18] There are 19 restaurants in Botswana; 10 inGaborone, 2 inFrancistown andPalapye, and 1 each inJwaneng,Maun,Mahalapye,Kasane andLetlhakane.
There are 4 outlets inEswatini; inMbabane, Matsapha, Ezulwini andManzini (2022).[19]
There are 5 Nando's restaurant outlets in Mauritius- inCurepipe,Grand-Baie,Moka, Riche Terre andVacoas-Phoenix.[20][21][22][23]
Nando's began operating in Zambia in 2002. As of August 2021[update], Nando's has 9 restaurants in Zambia; 7 inLusaka and 1 each inNdola andKitwe.[24]
Nando's has been operating in Zimbabwe since 1995.[25][26] As of August 2021[update], Nando's has 14 restaurants in Zimbabwe; 9 inHarare and 1 each inBulawayo,Mutare,Gweru,Kwekwe andVictoria Falls.
As of August 2021[update], Nando's has 5 restaurants in Bahrain; 2 inManama and 1 each inAmwaj Islands,Isa Town andSaar.[27]
In Qatar, Nando's has been established since 2001, with the first restaurant located on Salwa Road.[28] As of October 2022[update], Nando's has 8 branches in Qatar, 7 of which are located inDoha while 1 is inAl Wakrah.[29]
In Saudi Arabia, Nando's opened its first restaurant within the country on 12 December 2016 inRiyadh, and opened its first branch inJeddah on 8 December 2018. As of August 2021[update], Nando's has 9 branches in Saudi Arabia; 3 in Riyadh, 3 in Jeddah; and 1 each inDhahran,Dammam andKhobar.[30]
Nando's opened its first restaurant within the United Arab Emirates inDubai (along Sheikh Zayed Road) in 2002 and opened its first branch inAbu Dhabi in 2014.[31][32] As of August 2021[update], Nando's has 19 branches in the UAE; 13 in Dubai, 3 in Abu Dhabi and 1 each inSharjah,Al Ain andRas Al Khaimah.[33]
Nando's has been established in India since 2010.[34] As of August 2021[update], Nando's has 12 restaurants throughout thestates and union territories of India; 4 inNew Delhi, 3 inBangalore, 2 inGurgaon, and 1 each inNoida,Chandigarh andDwarka (Delhi).[35]
Nando's has been established in Malaysia since 1998.[36] The chain is very popular in the country and Malaysia is Nando's third largest market after the United Kingdom and Australia. Nando's is well known for its effective advertising that celebrates or satirises contemporary local issues.[37] As of August 2021[update], Nando's has 73 restaurants operating throughout thestates and federal territories of Malaysia (with the exception of Perlis and Labuan); 27 inSelangor, 19 inKuala Lumpur, 2 inPutrajaya, 5 inPenang, 4 inJohor, 3 inMalacca, 3 inPerak, 3 inSarawak, 2 inNegeri Sembilan andSabah and 1 each inKedah,Kelantan,Pahang,Terengganu.[38][39]
Nando's has been established in Pakistan since 2001.[40] As of August 2021[update], Nando's has 12 restaurants throughout Pakistan; 5 inKarachi, 4 inLahore and 1 each inIslamabad,Faisalabad andRawalpindi.[41]
In Singapore, Nando's opened its first restaurant on 9 May 2010;[42] and as of August 2021[update] there are 6 outlets throughout the city of Singapore.[43]
Nando's has been in continuous operation within Australia since 1990, when the first restaurant opened inTuart Hill in Western Australia. As of August 2021[update], there were 155 restaurants in Australia; 63 inVictoria, 36 inWestern Australia, 30 inQueensland, 16 inNew South Wales, four inSouth Australia, two in theNorthern Territory, two inTasmania and two in theAustralian Capital Territory.[44] Per city, there are 59 inMelbourne, 34 inPerth, 20 inBrisbane, 15 inSydney, four each inAdelaide and theGold Coast, three inIpswich, two each inHobart,Canberra andDarwin and one each inBallarat,Bunbury,Geelong,Kalgoorlie,Newcastle,Rockhampton,Shepparton, theSunshine Coast,Townsville andTraralgon.
There have been various public battles between the parent company and its Australian franchisees.[45][46][47]
Nando's has operated since 1994 in Canada. As of August 2021[update], there are 32 branches in Canada, with 4 inAlberta, 17 inBritish Columbia, and 11 inOntario.[48][49]
Nando's was first established in Ireland in 2008. The company opened its flagship restaurant on St Andrew Street in the city centre ofDublin in November 2011, employing sixty staff members to manage a 3,800 square feet (350 m2) space spread over two floors.[50][51] As of August 2021[update], they have expanded to a total of 13 outlets in Ireland, with 9 in Dublin, 2 inCork, 1 inNewbridge and 1 in Limerick.[52]
Nando's opened their first outlet in New Zealand, atGlenfield in 2000. As of August 2021[update], there are 20 Nando's outlets throughout New Zealand, located in the regions ofAuckland,Bay of Plenty,Christchurch,Hamilton,Wellington, andDunedin.[53]
Nando's opened its first restaurants within the United Kingdom, in 1992, in the west London suburbs ofEaling andEarls Court, initially focusing on takeaway food.[5] The UK arm, owned by the Enthoven family via a private equity company, struggled until chairman Dick Enthoven put his son Robert in control. The focus then moved from takeaways to a mixed service (counter ordering and table service) model.[5] This decision was taken after Nando's partnered with Harrison, a branding and design agency. They also advised Nando's to design each restaurant individually so no two restaurants were the same, a brand characteristic of the chain. Nando's expanded in the UK in 1993. The company now[when?] employs around 8,000 staff in the UK and as of 2013 had over 280 branches, with about sixty serving food conforming withIslamic dietary laws.[5]
In 2010, Nando's UK won theSunday Times's best place to work award in the big company category.[54] Its sauces and marinades were also retailed in UK supermarkets.[54]
Nando's claims to have the largest collection of South African art in the UK, with over 5,000 works displayed in restaurants; original artworks are commissioned by the company.[54][55]
In March 2020, all of Nando's UK restaurants closed temporarily due tonationwide lockdown rules introduced by the government to limit the spread ofCOVID-19. In late April 2020, Nando's reopened select locations for delivery and collection services, with many more locations opening throughout May.[56][57] In early July 2020, the restaurant chain started reopening a few of its outlets for eat-in service.[58]
In August 2021, Nando's UK was forced to temporarily close 45 of its 450 restaurants due to a shortage of chicken. A Nando's spokesperson said: "The UK food industry has been experiencing disruption across its supply chain in recent weeks due to staff shortages and Covid isolations, and a number of our restaurants have been impacted."[59]
The UK is Nando's largest market.[60]
Nando's opened its first restaurant location within the United States inWashington, D.C. in 2008.[61][62] After opening more outlets within theWashington metropolitan area, it expanded into theChicago metropolitan area, opening its first outlet on 20 May 2015 within the metro area.[63] As of February 2025[update], there are 46 restaurant outlets in the U.S. (only present within the state of Texas and the D.C., Baltimore, Chicago, Atlanta metropolitan areas): 12 inIllinois, 6 in Washington, D.C., 11 inMaryland, 11 inVirginia, 2 inGeorgia, and 4 inTexas.[64]
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In 2002, Nando's ran an advertising campaign in Australia based around a political controversy regarding themandatory detention of refugees. The detainees had been waging a hunger strike campaign, even resorting to sewing their lips closed. Nando's adverts proclaimed that the strikers "decided to unsew their lips after hearing the news that with every Nando's quarter chicken combo, Nando's are giving away an extra quarter chicken free." Melbourne's Sphere Advertising said that the ad was designed to spark controversy, saying that they knew that "there's a section of our audience that's going to be uncomfortable... but we want to evoke a response."[65]
During the South African national elections of 2009, Nando's made an advert lampooningAfrican National Congress Youth League then presidentJulius Malema by using a puppet that resembled him. Malema's lawyers sued Nando's and the original advert was removed. However, an altered version was released, with the puppet's face pixelated and the voice altered. The puppet used in the advert was later sold at auction for 100,000 rand, which was donated to an educational charity.[66]
In 2011, Nando's launched a "Last dictators" advert in South Africa.[67] The 60-second commercial shows a sadRobert Mugabe dining alone at Christmas in a large mansion while he reminisces about "happier times" with former dictators, such as playing water tag withMuammar Gaddafi, singing karaoke withMao Zedong, making snow angels in the sand withSaddam Hussein, pushingP. W. Botha on a swing set, and riding aCovenanter cruiser tank withIdi Amin in a similar fashion toLeonardo DiCaprio andKate Winslet embracing each other from the filmTitanic, while the music from "Those Were the Days" is played.[68]
Musekiwa Kumbula, holder of the Nando's franchise in Zimbabwe, said his group "strongly feels the advertisement is insensitive and in poor taste." The advert also offended Chipangano, a Zimbabwean youth militia loyal to Mugabe, who then demanded an apology from Nando's, threatened to boycott the South Africa-based chain, and demanded the advert be withdrawn or the restaurant face retribution.[69] Nando's South Africa subsequently withdrew the advert citing threats to its staff in Zimbabwe from a youth group.[70]
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BothThe Guardian newspaper (UK) and the American non-profit publicationICIJ received documents in July 2014 revealing the details of past and present offshore clients of wealth managersKleinwort Benson, including the Nando's restaurant group.The Guardian published its belief that, through the use of businesses in Malta, Guernsey and the Netherlands, Enthoven legally reduces the group's UK corporation tax bill by "up to a third." According to the British newspaper, Enthoven's profits eventually accumulate in the Kleinwort Benson-managed "Taro III Trust" that is based inJersey and contains at least £750 million.[12]
While no member of the Enthoven family agreed to speak withThe Guardian, a company representative explained that UK tax laws are not applicable to Enthoven, as "he is not resident in the US or the UK." The spokesperson also stated that, in the UK, Nando's paid corporation tax of £12.6 million on a profit of £58.2 million for the year ending February 2013.[12] In its 2023 tax strategy, the company states that "Nando's policy is to maintain its tax affairs responsibly and transparently. Nando's doesn’t enter into transactions simply to secure tax advantages."[71]
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