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MAD Solutions

From Wikipedia, the free encyclopedia
Music distribution company in Nigeria

MAD Solutions
FoundedMay 2017; 8 years ago (2017-05) inLagos,Nigeria
FounderBugwu Aneto-Okeke
FateActive
Headquarters,
United States
Websitemadsolutions.ai

Measurable Accurate Digital Solutions (doing business asM.A.D Solutions) is a Nigerian music distribution company founded in 2017 by Bugwu Aneto-Okeke.

History

[edit]

M.A.D Solutions was established by Bugwu Aneto-Okeke in May 2017 in Lagos and started off by securing licensing agreements withApple Music andYouTube. Aneto-Okeke then partnered with Merlin to explore more licensing rights.[1] In 2021, the headquarters were moved toHouston,Texas.[2]

M.A.D Solutions distributes contents using digital service providers (DSPs) such asSpotify,Boomplay,Ayoba,Audiomack,Triller, andTikTok.[1][3]

As of 2023[update] M.A.DSolutions has amassed over 3 billion streams across its DSPs.[4][5]

Services

[edit]

M.A.D Solutions distributes audio and video contents in over 45 distributions services across different genres.[1][6]

Through ENGAGE, a record label and subsidiary of MAD Solutions, through a partnership with Chordcash and Artsplit, MAD Solutions allows fans to support their artist.[4] Engage as a record label andtalent incubator offer a360 label service to artist.[6]

M.A.D Solutions distributes music for Afrobeats artists such asRuntown,Phyno,Flavour,Ric Hassani,Simi and Nigerian gospel artists such asMercy Chinwo andMoses Bliss.[1][2][7]

References

[edit]
  1. ^abcdLuqman, Aisha (24 October 2024)."Bugwu Aneto-Okeke's impactful stride in music business".This Day. Retrieved28 October 2024.
  2. ^abBabatunde, Ibrahim (24 January 2024)."The state of music distribution in Nigeria".Nigerian Tribune. Retrieved28 October 2024.
  3. ^"M.A.D Solutions inks licensing deal with TikTok".Music In Africa. 18 November 2024. Retrieved15 January 2025.
  4. ^ablyanu, Awolamo (24 February 2023)."Top five music distribution channels in Nigeria".The Guardian. Retrieved28 October 2024.
  5. ^Fayose, Peace (24 August 2022)."The Unsung Heroes of Afrobeats Evolution".Daily Times. Retrieved28 October 2024.
  6. ^abOyeleye, Isaac (14 February 2023)."M.A.D Solutions: Beyond Music Distribution".TheNEWS Magazine. Retrieved28 October 2024.
  7. ^Emmanson, Jerry."The Revolutionary Role of Music Distribution".Leadership. Retrieved6 November 2024.
Musicdigital distribution platforms
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Discontinued
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