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List of NBA jersey sponsors

From Wikipedia, the free encyclopedia

TheNikeSwoosh logo, which is featured on every NBA team's jersey.

Beginning with the2017–18 NBA season,Nike Inc. became the uniform and apparel maker for theNational Basketball Association (NBA). The Nike swoosh appeared on the front right shoulder of player uniforms for the first time in league history.[1][2][3] In July 2020, the NBA andJordan Brand announced that all 30 teams would feature the "Jumpman" logo on the front right shoulder of Statement jerseys, worn during big games or rivalries, and left leg of shorts beginning with the2020–21 season. TheCharlotte Hornets were the only team to feature the "Jumpman" logo previous to this announcement due toMichael Jordan's ownership.[4][5]

Due to its commonplace in several soccer leagues around the world and Australian sports, the NBA announced that teams could sell one sponsorship to be featured over the front left shoulder of player uniforms beginning in the2017–18 NBA season.[2]

The following list denotes the sponsor for each of the 30 teams in the NBA:

TeamCurrent jersey sponsorPrevious jersey sponsor(s)Photo
Atlanta HawksYMCA (the Y)[6]Sharecare (2017–2023)
Boston CelticsAmica Mutual Insurance (Amica)[7]General Electric (GE) (2017–2020)[8]
Vistaprint (2020–2024)
Brooklyn NetsGetYourGuide[9]Infor (2017–2020)[10]
Motorola (M) (2020–2021)[11]
Webull (2021–2024)[12]
Charlotte HornetsNo Jersey SponsorLendingTree (2017–2023)[13][14]
Feastables (2023–2024)[15][16]
Chicago BullsMotorola (M)[17]Zenni Optical (Zenni) (2018–2022)[18][19]
Cleveland CavaliersCleveland-Cliffs Inc. (CLIFFS)[20][21]Goodyear Tires (2017–2022)[22][23]
Dallas MavericksChime[24]5miles (2017–2019)[25]
Denver NuggetsIbotta[26]Western Union (WU) (2017–2023)[27]
Detroit PistonsStockX[28]Flagstar Bank (2017–2021)[29][30]
United Wholesale Mortgage (2021–2024)
Golden State WarriorsRakuten[31][32]
Houston RocketsMemorial Hermann Health System (Memorial Hermann)ROKiT Phones (ROKiT) (2017–2020)
Credit Karma (2021–2024)[33]
Indiana PacersSpokenote[34]Motorola (M) (2018–2023)
Los Angeles ClippersNo Jersey SponsorBumble (2018–2020)[35]
Honey (2020–2023)
Los Angeles LakersBibigo[36]Wish (2017–2021)[37][38]
Memphis GrizzliesRobinhood[39]FedEx (2018–2021)[40]
Miami HeatRobinhood[41]Ultimate Software (2017–2020)
UKG (2020–2023)[a]
Carnival Cruise Line (2023–24)[45]
Milwaukee BucksMotorola (M)[46]Harley-Davidson (2017–2020)[47]
Minnesota TimberwolvesSezzle[48]Fitbit (2017–2020)
Aura (2021–2024)[49][50]
New Orleans PelicansNewAge Products[51]Zatarain's (2017–2020)
Ibotta (2021–2024)[52][53]
New York KnicksExperience Abu Dhabi[54]Squarespace (2017–2022)
Sphere (2023–2024)
Oklahoma City ThunderLove's Travel Stops & Country Stores (Love's)[55][56]
Orlando MagicWalt Disney World (Disney)[57][58]
Philadelphia 76ersCrypto.com[59]StubHub (2017–2021)[60]
Phoenix SunsPayPal[61][62]
Portland Trail BlazersBrightside Windows[63]Performance Health (BiOFREEZE) (2018–2021)[66]
StormX (X) (2021–2022)[67]
Sacramento KingsReviver[68]Blue Diamond Growers (2017–2020)[69]
Dialpad (2021–2024)
San Antonio SpursSelf Financial (Self.)[70]Frost Bank (Frost) (2018–2021)[71]
Toronto RaptorsSun Life Financial (Sun Life)[72][73]
Utah JazzLiveView Technologies (LVT)[74]Qualtrics (5 For The Fight) (2017–2023)[75][76]
Washington WizardsRobinhood[77]Geico (2018–2021)[78][79]
  1. ^Ultimate Software merged withKronos Incorporated in April 2020 to officially becomeUltimate Kronos Group (UKG).[42][43][44]

References

[edit]
  1. ^"NIKE, Inc. to become exclusive oncourt uniform and apparel provider of NBA, WNBA and NBA D-League".PR.NBA.com (Press release). June 10, 2015. RetrievedDecember 25, 2020.
  2. ^abMahoney, Brian (April 15, 2016)."NBA to begin selling jersey sponsorships in 2017-18".Global.NBA.com. RetrievedDecember 25, 2020.
  3. ^Rovell, Darren (June 10, 2015)."Sources: NBA, Nike have near-$1B apparel deal".ESPN.com. RetrievedMay 4, 2020.
  4. ^"Jumpman logo will appear on NBA Statement Edition uniforms for 2020–21 season".NBA.com. July 21, 2020. RetrievedDecember 25, 2020.
  5. ^Woodyard, Eric (July 21, 2020)."Jumpman logo to appear on some NBA uniforms".ESPN.com. RetrievedDecember 25, 2020.
  6. ^"Hawks announce YMCA as new official jersey patch sponsor". RetrievedNovember 20, 2023.
  7. ^"Celtics announce new jersey patch partnership with Amica Mutual Insurance". RetrievedJuly 9, 2024.
  8. ^"Celtics, GE Announce Multi-Year Partnership".Celtics.com (Press release). NBA Media Ventures, LLC. January 25, 2017. RetrievedDecember 25, 2020.
  9. ^"Nets Announce Jersey Patch Partnership With GetYourGuide".Brooklyn Nets On SI. 2024-09-27. Retrieved2024-09-27.
  10. ^"BROOKLYN NETS FORM WIDE-RANGING PARTNERSHIP WITH GLOBAL SOFTWARE LEADER INFOR".BrooklynNets.com (Press release). NBA Media Ventures, LLC. December 10, 2020. RetrievedSeptember 27, 2021.
  11. ^"BROOKLYN NETS NAME MOTOROLA AS OFFICIAL JERSEY PATCH PARTNER".BrooklynNets.com (Press release). NBA Media Ventures, LLC. February 8, 2017. RetrievedDecember 25, 2020.
  12. ^"BROOKLYN NETS AND NEW YORK LIBERTY FORM GLOBAL MULTI-YEAR PARTNERSHIP WITH WEBULL".BrooklynNets.com (Press release). NBA Media Ventures, LLC. September 27, 2021. RetrievedSeptember 27, 2021.
  13. ^Wash, Quinton (November 13, 2017)."Hornets, LendingTree Announce New Multi-Year Founding Level Partnership Highlighted By Jersey Patch".Hornets.com. NBA Media Ventures, LLC. RetrievedDecember 25, 2020.
  14. ^Bell, Demetrius (November 13, 2017)."Charlotte Hornets partner with LendingTree for jersey sponsorship".SportsLogos.net. RetrievedDecember 25, 2020.
  15. ^"A Sweet Deal! Hornets Sign Groundbreaking Jersey Patch Partnership With YouTube Icon MrBeast's Feastables Brand".NBA.com.
  16. ^"Hornets searching for jersey patch sponsor after MrBeast's Feastables departure". RetrievedJuly 16, 2024.
  17. ^"Chicago Bulls Name Motorola Mobility as Official Jersey Patch Partner". RetrievedSeptember 20, 2022.
  18. ^"ZENNI OPTICAL BECOMES FIRST-EVER JERSEY PATCH PARTNER OF THE CHICAGO BULLS".Bulls.com (Press release). NBA Media Ventures, LLC. October 16, 2018. RetrievedDecember 25, 2020.
  19. ^Rosenthal, Phil (October 16, 2018)."Bulls sell jersey space to optical company — and the results are a blur".Chicago Tribune. RetrievedDecember 25, 2020.
  20. ^"GOLD IS BACK".www.nba.com. Retrieved2022-07-14.
  21. ^"Cleveland Cavaliers introduce jersey sponsorship with Cleveland-Cliffs".www.cleveland19.com. Retrieved2022-07-14.
  22. ^"Goodyear, Cavaliers Relationship Built on Shared Principles of Drive, Determination and Commitment to the Community".Cavs.com (Press release). NBA Media Ventures, LLC. May 15, 2017. RetrievedDecember 17, 2017.
  23. ^Dator, James (May 15, 2017)."Cavaliers' new jerseys will have Goodyear sponsorship patches".SBNation.com. RetrievedDecember 25, 2020.
  24. ^Sefko, Eddie (January 17, 2020)."Mavericks Chime in, announce partnership with new jersey-patch sponsor".Mavs.com. NBA Media Ventures, LLC. RetrievedFebruary 10, 2020.
  25. ^Rader, Doyle (August 9, 2019)."The Dallas Mavericks And 5miles End Their Partnership".Forbes. RetrievedDecember 25, 2020.
  26. ^"Ibotta Celebrates Commitment to Denver by Becoming the Official Jersey Patch Sponsor of the 2023 NBA Champion Denver Nuggets".Nuggets.com. NBA Media Ventures, LLC. October 24, 2023. RetrievedOctober 24, 2023.
  27. ^"Western Union Renew Multi-Year Jersey Sponsorship with Denver Nuggets".Nuggets.com. NBA Media Ventures, LLC. November 18, 2020. RetrievedDecember 25, 2020.
  28. ^"Detroit Pistons and United Wholesale Mortgage Announce Jersey Partnership".Pistons.com (Press release). NBA Media Ventures, LLC. June 3, 2021. RetrievedJune 4, 2021.
  29. ^"Detroit Pistons and Flagstar Bank Announce Historic Jersey Partnership".Pistons.com (Press release). NBA Media Ventures, LLC. July 26, 2017. RetrievedDecember 25, 2020.
  30. ^Ellis, Vince (July 26, 2017)."Detroit Pistons will add Flagstar Bank as jersey ad sponsor".Detroit Free Press. RetrievedDecember 25, 2020.
  31. ^"Warriors and Rakuten Form Jersey Partnership".Warriors.com (Press release). NBA Media Ventures, LLC. September 12, 2017. RetrievedDecember 25, 2020.
  32. ^"Warriors agree to NBA's largest jersey sponsorship deal".Sports Illustrated. September 12, 2017. RetrievedDecember 25, 2020.
  33. ^"Houston Rockets Announce Partnership with Credit Karma Money Including Jersey Patch Sponsorship"(PDF).NBA.com (Press release). NBA Media Ventures, LLC. July 28, 2021. RetrievedOctober 19, 2021.
  34. ^"Indiana Pacers and Fishers-Based Spokenote Announce First-of-its-Kind Jersey Patch Partnership".Pacers.com. NBA Media Ventures, LLC. January 3, 2024. RetrievedJanuary 3, 2024.
  35. ^"Bumble and the L.A. Clippers Announce Global Partnership Based on Shared Principles of Gender Equality and Debut 'Empowerment Badge'".Clippers.com (Press release). NBA Media Ventures, LLC. March 6, 2018. RetrievedDecember 25, 2020.
  36. ^"Lakers x Bibigo".Lakers.com. NBA Media Ventures, LLC. September 21, 2021. RetrievedSeptember 22, 2021.
  37. ^"LAKERS AND WISH ANNOUNCE A MULTI-YEAR PARTNERSHIP".Lakers.com (Press release). NBA Media Ventures, LLC. September 21, 2017. RetrievedDecember 25, 2020.
  38. ^Youngmisuk, Ohm; Rovell, Darren (September 21, 2017)."Lakers reach deal with Wish as jersey sponsor".ESPN.com. RetrievedDecember 25, 2020.
  39. ^"Memphis Grizzlies announce partnership with Robinhood". RetrievedSeptember 19, 2024.
  40. ^"Memphis Grizzlies unveil new uniforms with FedEx as jersey sponsor".NBA.com.Associated Press. August 2, 2018. RetrievedDecember 25, 2020.
  41. ^"HEAT AND ROBINHOOD ANNOUNCE JERSEY PATCH PARTNERSHIP".NBA.com/Heat (Press release). NBA Media Ventures, LLC. September 24, 2024. RetrievedOctober 24, 2024.
  42. ^DiPerno, Brandon (November 2, 2020)."Heat jersey patch changes to UKG".HotHotHoops.com. RetrievedDecember 25, 2020.
  43. ^"MIAMI HEAT AND ULTIMATE SOFTWARE ANNOUNCE JERSEY PATCH PARTNERSHIP".MiamiHeat.com (Press release). NBA Media Ventures, LLC. September 21, 2017. RetrievedDecember 25, 2020.
  44. ^"Miami Heat sign Ultimate Software as jersey sponsor".Fox Sports. September 21, 2017. RetrievedDecember 25, 2020.
  45. ^"Miami HEAT and Carnival Cruise Lines Announce Jersey Patch Deal".HEAT.com (Press release). NBA Media Ventures, LLC. October 2, 2023.Archived from the original on October 24, 2023. RetrievedOctober 25, 2023.
  46. ^"Milwaukee Bucks Name Motorola as Official Jersey Patch Partner".Bucks.com (Press release). NBA Media Ventures, LLC. May 21, 2021. RetrievedMay 23, 2021.
  47. ^"Milwaukee Bucks and Harley-Davidson Roll Full Throttle Into NBA Season with Jersey Patch Sponsorship".Bucks.com (Press release). NBA Media Ventures, LLC. August 10, 2017. RetrievedDecember 27, 2020.
  48. ^"Timberwolves Name Sezzle Official Jersey Patch Partner". RetrievedAugust 12, 2024.
  49. ^Timberwolves PR (June 20, 2017)."MINNESOTA TIMBERWOLVES AND FITBIT ANNOUNCE MULTI-YEAR PARTNERSHIP NAMING COMPANY "OFFICIAL WEARABLE," "OFFICIAL SLEEP TRACKER" AND JERSEY PATCH SPONSOR".Timberwolves.com (Press release). NBA Media Ventures, LLC. RetrievedDecember 27, 2020.
  50. ^"Timberwolves Name Aura "Official Digital Security Provider" as Jersey Patch Partner".Minnesota Timberwolves. Retrieved2021-09-26.
  51. ^"New Orleans Pelicans forge exclusive jersey patch and community partnership with NewAge Products Inc".NBA.com. NBA Media Ventures, LLC. September 30, 2024.
  52. ^"New Orleans Pelicans and Ibotta announce new partnership".Pelicans.com. NBA Media Ventures, LLC. November 25, 2020. RetrievedDecember 27, 2020.
  53. ^Dodson, Christopher (November 25, 2020)."New Orleans Pelicans Announce Ibotta As Newest Jersey Patch Sponsor".Forbes. RetrievedDecember 27, 2020.
  54. ^"Knicks Jersey Patch Deal Set With Experience Abu Dhabi". RetrievedOctober 17, 2024.
  55. ^Crall, Joseph (March 15, 2019)."The Heart of OKC: Thunder, Love's Expand Partnership to Include Prominent Placement on Thunder Jersey".OKCThunder.com (Press release). NBA Media Ventures, LLC. RetrievedMarch 15, 2019.
  56. ^Lowe, Zach (March 15, 2019)."Lowe: OKC's jersey patch deal completes sponsorship for all 30 teams".ESPN.com. RetrievedDecember 27, 2020.
  57. ^"Disney Believes in Magic".OrlandoMagic.com (Press release). NBA Media Ventures. June 20, 2017. RetrievedDecember 17, 2017.
  58. ^Robbins, Josh (June 20, 2017)."Disney becomes Magic jersey sponsor".Orlando Sentinel. RetrievedDecember 27, 2020.
  59. ^Rosen, Lauren (September 21, 2021)."76ers, Crypto.com Announce Jersey Patch Partnership".Sizers.com (Press release). NBA Media Ventures, LLC. RetrievedSeptember 23, 2021.
  60. ^"Philadelphia 76ers And StubHub Announce First Jersey Sponsorship In Major American Professional Sports".Sixers.com (Press release). NBA Media Ventures, LLC. May 15, 2016. RetrievedDecember 27, 2020.
  61. ^"Phoenix Suns and PayPal Announce Multi-Year Global Partnership".Suns.com (Press release). NBA Media Ventures, LLC. October 2, 2018. RetrievedOctober 2, 2018.
  62. ^Creamer, Chris (October 2, 2018)."Phoenix Suns Add Ad Patch to Jerseys, Only Five Remain".SportsLogos.net. RetrievedDecember 27, 2020.
  63. ^"Portland Trail Blazers And Brightside Windows Announce Expansive Jersey Patch Partnership".www.nba.com. Retrieved2024-10-03.
  64. ^"Trail Blazers, Performance Health Announce Multi-Year Partnership Including Biofreeze Jersey Patch".TrailBlazers.com (Press release). NBA Media Ventures, LLC. September 19, 2018. RetrievedSeptember 20, 2018.
  65. ^"Trail Blazers unveil jersey sponsorship".TSN.ca. September 19, 2018. RetrievedDecember 27, 2020.
  66. ^[64][65]
  67. ^"Trail Blazers Announce Stormx as the first Cryptocurrency Jersey Patch Sponsor In The NBA".nba.com (Press release). NBA Media Ventures, LLC. July 1, 2021. RetrievedJuly 2, 2021.
  68. ^"acramento Kings and Reviver Announce Jersey Patch Partnership Championing Innovation and Diversity in Technology". RetrievedOctober 24, 2024.
  69. ^"Sacramento Kings, Blue Diamond Partner to Showcase California Growers and Inspire Health and Wellness".Kings.com (Press release). NBA Media Ventures, LLC. October 10, 2016. RetrievedDecember 27, 2020.
  70. ^"SAN ANTONIO SPURS ANNOUNCE SELF FINANCIAL AS THE NEW OFFICIAL JERSEY PATCH SPONSOR". RetrievedJune 21, 2022.
  71. ^"FROST BANK BECOMES FIRST-EVER JERSEY PARTNER OF THE SAN ANTONIO SPURS".Spurs.com (Press release). NBA Media Ventures, LLC. August 22, 2018. RetrievedDecember 27, 2020.
  72. ^"Toronto Raptors and Sun Life Financial Announce Ground-Breaking, Expanded Partnership".Raptors.com (Press release). NBA Media Ventures, LLC. July 6, 2017. RetrievedDecember 27, 2020.
  73. ^Daniels, Tim (July 6, 2017)."Toronto Raptors, Sun Life Agree on Jersey Sponsorship for 2017-18 Season".BleacherReport.com. RetrievedDecember 27, 2020.
  74. ^"Jazz announce new jersey patch partner".Deseret News. 2023-09-21. Retrieved2023-10-17.
  75. ^"Utah Jazz and Qualtrics Partner To Revolutionize Fan Experience and Analytics and Accelerate Efforts to Eradicate Cancer".UtahJazz.com (Press release). NBA Media Ventures, LLC. February 13, 2017. RetrievedDecember 27, 2020.
  76. ^Badenhausen, Kurt (February 13, 2017)."The Utah Jazz Sign Jersey Sponsor Deal With Qualtrics' Cancer Charity".Forbes. RetrievedDecember 27, 2020.
  77. ^"Washington Wizards Announce Robinhood as Official Brokerage and Jersey Patch Partner".www.nba.com. 2023-10-23. Retrieved2023-10-26.
  78. ^"Monumental Sports & Entertainment Announces GEICO as First-Ever Jersey Patch Partner".WashingtonWizards.com (Press release). NBA Media Ventures, LLC. November 1, 2018. RetrievedDecember 27, 2020.
  79. ^Hughes, Chase (November 2, 2018)."Wizards become latest team to add sponsored logo to jerseys".NBCSports.com. RetrievedDecember 27, 2020.
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