| "Levii's Jeans" | |
|---|---|
| Song byBeyoncé andPost Malone | |
| from the albumCowboy Carter | |
| Released | March 29, 2024 |
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| Genre | |
| Length | 4:17 |
| Label | |
| Composer(s) | |
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| Lyric video | |
| "Levii's Jeans" onYouTube | |
"Levii's Jeans" is a song by American singerBeyoncé and American rapper and singerPost Malone. It is the seventeenth track on her eighth studio album,Cowboy Carter (2024), which was released on March 29, 2024, throughParkwood Entertainment andColumbia Records. The song is named after the jeans of American clothing brandLevi Strauss & Co.[3][4]
At the67th Annual Grammy Awards the song was nominated forBest Pop Duo/Group Performance, becoming Beyoncé's first nomination in the category and Malone's third.[5]
Many interpreted the song as an ode to fashion retailer Levi Strauss & Co., as they were one of the only fashion brands to supportDestiny's Child early in their career (as they struggled to be styled by high-end designers and brands when breaking into the music industry), appearing in a popular Levi's "Low Rise Jeans" advertising campaign.[6][7]
The song was written by the singers themself withJay-Z andThe-Dream, with the collaboration on the composition byNile Rodgers.[8] In a interview withThe New York Times Malone explained that he and Beyoncé did not meet for writing the lyrics, receiving part of the demo of the song directly to his home inUtah from aParkwood Entertainment representative, talking to Beyoncé by calls and texts.[9][10]
The song was considered among the best tracks on the album, as well as among the best collaborations by both singers.[11] Critics noted that the song is Malone's first non-covered song concerning the country genre.[12][13]
Tyler Chin ofGQ appreciated "using the iconic dungarees as a metaphor for the love of her life" and that the association with the jeans "makes perfect sense for her to pay tribute to the preferred bottoms of old west gunslingers and modern-day ranch hands alik", finding the juxtaposition of Post Malone's "vibrato-wielding" to Beyoncé "sensual".[14] Ken Tucker ofNPR Music stated that the collaboration is a "a deceptively simple tune " which "sounds like a great, lost, hit single from the '60s".[15] Spencer Kornhaber ofThe Atlantic wrothe that the song "sounds like the product of the modernNashville music machine" with "sort of warm, sexy R&B", describing it as a "deliciously ironic fashion".[16]
After the track's release onCowboy Carter,Levi's changed theirInstagram name to "Levii's", adding an extra "i" to match the stylized title of the song.[17][18] They then saw an opportunity to better market their brand to a female audience by using the song commercially.[19][20] On September 30, 2024, the brand announced a global campaign with Beyoncé titled "Reiimagine" that will stretch into 2025. It is based on women's history with the brand and is split into four "chapters", the first being a reimagined commercial of the company's 1985 "Laundrette" television spot.[21] Levi's have described the partnership as "the biggest one [they've] ever done," and expect Beyoncé's impact to help bring in a boost to $2 billion in sales.[22] The first commercial starring Beyoncé amassed 2.4 billion impressions in under a month.[23]
On December 25, 2024, Beyoncé and Post Malone gave their first performance of "Levii's Jeans" live as part of Beyoncé's2024 NFL Halftime Show set list.[24]
"Levii's Jeans" debouted at number 16 on theBillboard Hot 100 and at number 5 on theHot Country Songs,[25] becoming Beyoncé's fourth top-five song on the Hot Country Songs, charting simultaneously at "Texas Hold 'Em", "II Most Wanted" and "Jolene".[26] It also became Malone first top-ten song on the Hot Country Songs and he's second entry after his re-recording song "Pickup Man" byJoe Diffie, which peaked at number 34.[13]
| Chart (2024) | Peak position |
|---|---|
| Canada (Canadian Hot 100)[27] | 41 |
| France (SNEP)[28] | 169 |
| Global 200 (Billboard)[29] | 20 |
| USBillboard Hot 100[30] | 16 |
| USHot Country Songs (Billboard)[31] | 5 |
| Region | Certification | Certified units/sales |
|---|---|---|
| Brazil (Pro-Música Brasil)[32] | Gold | 20,000‡ |
‡ Sales+streaming figures based on certification alone. | ||
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