Latin alternative, or "alterlatino", or "Patchanka",[1] is a brand ofLatin rock music produced by combining genres likealternative rock,lofi,chillout,metal,electronica,hip hop,new wave,pop rock,punk rock,reggae, andska with traditionalIbero-American sounds, in Latin Europeans and Latin Americans countries (Spanish,Italian,Portuguese,French andCatalan languages).
Rock music has been produced in Iberian America since the late 1950s. Some rock bands started to use unusual instruments such asmaracas andquenas. In the late 1960s, artists likeSantana started using a different technique to make rock music; by incorporating influences ofLatin jazz. Its sound was incorporated by young Latino-players in the US, as an answer to therock en Español movement in Americas and Spain led by bands likeHéroes del Silencio,Caifanes orLos Prisioneros.
In the early 1990s, it was used by Mexican bands such asMaldita Vecindad andCafé Tacuba, they were accepted on the Latino circuit in the US, especially by the Mexican community. Subsequently, experimental musicianLynda Thomas earned recognition and commercial success with alternative music in the same decade.
With the passage of time and many musical styles in the US-Latin, Latin alternative has become as diverse as the rock music genre itself. Today, many music journalists and fans regard Latin alternative as a subgenre ofrock en Español, and likerock en Español, it may be further divided into more specific genres of music.
The most known event of Latin alternative is theLatin Alternative Music Conference (LAMC) that every year gathers a large number of bands from all over the Americas and Spain. The conference was co-founded by artist manager Tomas Cookman and music executive Josh Norek. It was first held in New York City in 2000, moved briefly to Los Angeles, and then returned to New York. The 2009 event featured artists from across the Americas including Argentina'sJuana Molina, Puerto Rican hip-hop and reggaeton outfitCalle 13, Colombian groupBomba Estéreo, Brazilian singer-songwriterCurumin and Mexico'sNatalia Lafourcade, and was profiled along with the wider Latin alternative scene in an article inThe New York Times.[2]
The best known radio show and podcast in the Latin alternative music genre isThe Latin Alternative, co-hosted by Josh Norek and Ernesto Lechner. The program launched in 2009 and currently airs on 50 public radio stations each week and is available as a podcast on Spotify and Apple.[3]
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