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| Broadcast area | Waco metropolitan area |
| Frequency | 94.5MHz (HD Radio) |
| Branding |
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| Programming | |
| Language | English |
| Format |
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| Affiliations | |
| Ownership | |
| Owner |
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| Operator | Edwards Media LLC |
| History | |
First air date | August 1, 1996 (28 years ago) (1996-08-01) |
Former call signs |
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Call sign meaning | Waco's Beat (previous branding) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 33975 |
| Class | A |
| ERP | 3,200 watts |
| HAAT | 138 meters (453 ft) |
Transmitter coordinates | 31°30′31″N97°10′3″W / 31.50861°N 97.16750°W /31.50861; -97.16750 |
| Links | |
Public license information | |
| Webcast |
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| Website | |
KWBT (94.5MHz, "Magic 94.5") is aradio station inWaco, Texas, United States, broadcasting anurban adult contemporary format. by Jerry and Loy Lenamon, through licensee Kennelwood Radio, LLC. KWBT's studios are located in Waco, and itstransmitter is located off Beverley Drive near the WacoVA Hospital. The station began broadcasting in August 1996 as jazz-formatted KBCT and spent stints as a country music and news/talk outlet. KWBT, anurban contemporary station which had broadcast at104.9 MHz, moved to this frequency at the start of 2014. It flipped tourban adult contemporary in 2023.
The station was assigned thecall sign KANF on August 11, 1995. On September 8, 1995, the station changed its call sign to KBCT.[2] KBCT signed on August 1, 1996,[3] asjazz station "The Spot".[4] It was owned by Jerry and Loy Lenamon, who persevered through a ten-year hearing and permitting process at theFederal Communications Commission (FCC) to build the station.[5] On March 3, 2003, The Spot was replaced with acountry music format known as "Lone Star 94", putting it in competition with the market's leading country station,WACO-FM.[6] Unable to make headway against WACO-FM in the ratings, KBCT flipped to conservative talk on January 8, 2007. It was the second station in the format locally but the only one on FM.[7]
On December 31, 2013, the KWBT call letters andurban contemporary format on 104.9 inBellmead, Texas, moved to 94.5, replacing KBCT's talk programming. The deal saw KWBT's program director, Edwards Media, take over the airtime of the 94.5 frequency under alocal marketing agreement. The 104.9 facility becameKBHT, which in turn launched its own competingrhythmic contemporary format.[8]
The station had planned to launch their HD2 feed ontranslator station K231CG (94.1 FM) in early October 2018; the subchannel and translator were to carryCBS Sports Radio.[9] however, the launch was delayed to the end of October due to "engineering and recent weather issues". On December 21, 2018, theFederal Communications Commission rescinded K231CG's broadcast license, as it had never properly been constructed before the expiration of its construction permit in 2016.
As of October 2023, KWBT flipped to urban AC as "Magic 94.5". The previous urban/hip-hop format that aired on KWBT is now on translator K297CC on 107.3, simulcasting KBHT HD4 as "The Beat 107.3".
As of January 23, 2025, KWBT has been sold to Torres Media Group for $400,000 and will flip to a Spanish format as "La Grande 94.5" as of February 1, 2025 under an LMA (Local Management Agreement) until the sale is finalized.
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