 | |
| |
|---|---|
| Broadcast area | Greater St. Louis |
| Frequency | 93.7MHz (HD Radio) |
| Branding | 93.7 The Bull |
| Programming | |
| Format | Country |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| KATZ,KATZ-FM,KLOU,KSLZ,KTLK-FM,W279AQ | |
| History | |
First air date | March 27, 1955; 70 years ago (1955-03-27) (as KCFM) |
Former call signs |
|
Call sign meaning | St. Louis Post-Dispatch (original owner of KSD (AM), nowKTRS) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 20360 |
| Class | C1 |
| ERP | 74,000 watts |
| HAAT | 309 meters (1,014 ft) |
Transmitter coordinates | 38°36′47″N90°20′08″W / 38.61295°N 90.33559°W /38.61295; -90.33559 |
| Links | |
Public license information | |
| Webcast |
|
| Website | 937thebull |
KSD (93.7MHz, "93.7 The Bull") is acountry music radio station inSt. Louis, Missouri. It is owned byiHeartMedia, Inc., with studios on Highlands Plaza Drive in St. Louis, south ofForest Park. KSD carries twonationally syndicated iHeartRadio programs on weekdays,The Bobby Bones Show in morningdrive time andAfter MidNite with Granger Smith overnight.
KSD has aneffective radiated power (ERP) of 74,000 watts.[2] Thetransmitter is in Resurrection Cemetery inShrewsbury, amid thetowers for other FM and TV stations.[3] KSD broadcasts usingHD Radio technology, and formerly carried iHeartRadio'sclassic country music service on its HD2digital subchannel.
KSD is unusual as an FM station with only three letters in itscall sign. The station inherited its call letters from its former AMsister station, KSD (nowKTRS), which originated in the earliest days of broadcasting.
On March 27, 1955, the stationsigned on the air under the KCFM call letters.[4][5] KCFM was owned by the Commercial Broadcasting Company, and broadcast from theBoatmen's Bank Building.
Its studios and transmitter moved to 532 DeBaliviere Avenue in 1959. For much of the 1960s and 1970s, KCFM broadcast abeautiful music format, playing quarter-hour sweeps of soft instrumentalcover versions of popular songs with occasionalmiddle of the road vocals.
Combined Communications, the owners ofKSD (550 AM), bought KCFM in 1978. After the completion of the sale, Combined relaunched KCFM as anadult contemporary music station. To trade on the AM station's well-known call letters, on July 10, 1980, KCFM became KSD-FM. KSD-FM evolved into a hybrid of adult contemporary music andadult top 40 hits (also known ashot AC) under the "KS94 FM" moniker.
In August 1987, KSD-FM flipped toclassic rock as "The New 93.7 KSD-FM". That format lasted until January 1999, when KSD-FM briefly went back to hot AC as "Mix 93.7".[6][7]
At noon on October 9, 2000, KSD-FM switched tocountry music as "93.7 The Bull", soon afterWKKX (106.5 FM) dropped country to becomesmooth jazz-formatted WSSM. Due to a big ownership shakeup in 2000,Bonneville International ended up owning both competing St. Louis country stations. With 106.5 playing smooth jazz, that opened up a spot for a competitor to longtime country stationWIL-FM, also owned by Bonneville.
The first song on "The Bull" was "The Thunder Rolls" byGarth Brooks.[8][9] Since then, KSD-FM and WIL-FM have competed for St. Louis country music listeners, with each station trading the lead in theNielsen ratings.