 | |
| Broadcast area | Seattle–Tacoma Metropolitan Area |
|---|---|
| Frequency | 106.9MHz (HD Radio) |
| Branding | Warm 106.9 |
| Programming | |
| Format | Adult contemporary |
| Subchannels | HD2:Christmas music HD3:Adult standards (KIXI simulcast) |
| Ownership | |
| Owner |
|
| KIXI,KKNW,KPNW-FM,KQMV | |
| History | |
First air date | August1964 (as KBRO-FM) |
Former call signs | KBRO-FM (1964–1979) KWWA (1979–1984) KHIT (1984–1986) KNUA (1986–1990) KKNW (1990–1992) |
Call sign meaning | KRWM (Spelling of "warm" shuffled - station branding) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 53870 |
| Class | C1 |
| ERP | 49,000watts |
| HAAT | 397 meters (1,302 ft) |
Transmitter coordinates | 47°32′39″N122°06′29″W / 47.54417°N 122.10806°W /47.54417; -122.10806 (KRWM tower) |
| Links | |
Public license information | |
| Webcast | Listen Live Listen Live (HD2) |
| Website | warm1069.com |
KRWM (106.9FM) is acommercialradio stationlicensed toBremerton, Washington, serving theSeattle/Puget Sound region. It is owned byHubbard Broadcasting, and airs anadult contemporaryradio format. The station switches to all-Christmas music from mid-November to December 25.
KRWM broadcasts with 49,000watts ofeffective radiated power (ERP) on a tower 1,302 feet inheight above average terrain (HAAT). Itstransmitter is located nearIssaquah onCougar Mountain, with its studios and offices located at Newport Corporate Center inBellevue. KRWM broadcasts inHD.[2][3] Its HD-2 signal plays year-roundChristmas music (the main station plays Christmas music as well from mid-November through Christmas Day), and its HD-3 signal simulcastssister stationKIXI.
In August 1964, the station firstsigned on asKBRO-FM.[4] It was the FM companion to AM stationKBRO, owned by the Bremerton Broadcasting Company, and aired anautomatedTop 40 format, separate from the AM station. Its tower was only 86 feet high, limiting its coverage to the area around Bremerton, not trying to market itself to theSeattle metropolitan area.
In 1972, KBRO-FM switched tocountry music. On July 4, 1984, it changedcall letters toKWWA as Bremerton Broadcasting received permission from theFederal Communications Commission to boost its tower height to 1380 feet, enough to cover the larger Seattleradio market.
The station tried a second run at Top 40 music from July 4, 1984, to September 5, 1987, asKHIT.
In 1986, the station was acquired by the Pacific & Southern Corporation (a division ofGannett), which flipped it to anew-age music format the following year asKNUA, using the slogan "Music for a New Age."[5][6][7]
In August 1990, after Brown Broadcasting bought the station, it moved to asmooth jazz format asKKNW, calling itself "Sound FM".[8][9]
On October 16, 1992, the station switched to asoft adult contemporary format asKRWM, calling itself "Warm 107."[10][11]
As KRWM, the station competed against "95.7 K-Lite," KLTX, an established Soft AC station. At first, it looked like Warm 107 did not have a promising future and was about to change formats, but when KLTX unexpectedly flipped formats in 1994, KRWM picked up most of KLTX's former listeners, and ratings increased dramatically. (KLTX is nowKJEB-FM.) Sandusky Radio, owner of longtime rivalKLSY, bought KRWM in September 1996, and would rebrand the station as "Warm 106.9". In the early 2000s, KRWM moved to a more mainstreamadult contemporary direction, eliminating some of the softer artists and adding a bit more tempo.[12][13][14][15][16][17][18][19][20][21][22]
In July 2013, Sandusky announced it would sell its radio holdings in Seattle andPhoenix, Arizona, toHubbard Broadcasting. The sale was completed that November.[23]
KRWM had been theflagship station ofDelilah Rene'ssyndicated evening program forPremiere Networks. Delilah lives in the Seattle area and the show had been heard on KRWM before its nationwide rollout. In mid-July 2014, KRWM discontinued airing the show.