 | |
| Broadcast area | Lincoln–Omaha, Nebraska |
|---|---|
| Frequency | 101.9MHz |
| Branding | 101.9 The Keg |
| Programming | |
| Format | Adult hits |
| Ownership | |
| Owner |
|
| KMMQ,KOIL,KOPW,KOZN,KQKQ-FM,KZOT | |
| History | |
First air date | June 22, 1958; 66 years ago (1958-06-22) |
Former call signs |
|
Former frequencies | 95.3 MHz (1958–1973) |
Call sign meaning | "The Big O" (former station branding) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 35067 |
| Class | C |
| ERP | 100,000watts |
| HAAT | 365 meters (1,198 ft) |
Transmitter coordinates | 41°03′1.00″N96°11′33.00″W / 41.0502778°N 96.1925000°W /41.0502778; -96.1925000 |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | 1019thekeg.com |
KOOO (101.9FM, "101.9 The Keg") is aradio station broadcasting avariety hits music format.[2] Licensed toLa Vista, Nebraska, United States, the station serves the Lincoln and Omaha areas. The station is currently owned by NRG Media, LLC.[3] Its studios are located at Dodge Street and 50th Avenue inMidtown Omaha, and its transmitter site is located southwest ofSpringfield, Nebraska.
KOOO was founded in 1957. Harold Soderlund was the founder and principal owner until he sold it in 1959. Soderlund spent much of his working life in radio advertising, owning his own radio advertising company, and working forKFAB.[4]The station was assigned thecall sign KFMQ-FM beginning in 1958, and was located on 95.3 FM. In 1973, KFMQ moved to 101.9 FM. The station was initially licensed toLincoln.
Beginning in 1973, 101.9 FM was known as "Q102, Nebraska's Rock & Roll Legend", carrying anAlbum Rock format.
The country format lasted until October 3, 1992, when, without warning, the format was dropped and flipped to "Omaha's Young Country, 101.9 KYNN".[5] While the "Hit Kicker" began to gnaw its way up the ratings chart, the station failed to make money, with Midwest Communications selling the station to Mitchell Broadcasting, owner ofKKAR,KOIL, andKQKQ.
On February 17, 1995, at Midnight, KYNN beganstunting with an automated countdown. At 6 p.m. on February 21, KYNN became Nebraska's first alternative rock station as "101.9/107.7 The Edge", with a translator on K299AK 107.7 FM to better cover Omaha (at the time, the station's transmitter was located southeast ofEagle, Nebraska; the transmitter would be moved to its current location in late 2001, while K299AK would later simulcastKBLR-FM's then-urban contemporary format until 2007, when that format moved toKCTY and the translator was discontinued due to a newsign-on from Malvern, Iowa), with the new call sign KGDE.[6][7][8] (
On April 10, 1998, at 3 p.m., "The Edge" signed off and began stunting by playing "It's the End of the World as We Know It (And I Feel Fine)" byR.E.M on a loop until 7 p.m. that evening, then went into a simulcast ofSweet 98, before flipping toclassic hits as "101.9 The Fox" on the 13th at 5:30 a.m., with new call sign KZFX adopted on April 24.[9][10][11][12]
"The Fox" ended on February 1, 2002, as 101.9 began stunting with the song "Winter Wonderland" on a loop until flipping toadult contemporary as "Lite Rock 101.9" on the 4th at 9 a.m., with new call sign KLTQ to go along with the change.[13]
The format lasted until 3 p.m. on December 26, 2007, when 101.9 flipped toAdult Hits as "101.9 The Big O", and adopted its current call sign two days later.
On August 11, 2014, 101.9's website was replaced by a picture of a genie's lamp, with the words, "WHAT'S YOUR WISH?". At the same time, KOOO removed all imaging on the former "Big O." The new format, according to website registration, was to be country as101.9 The Hog.[14] These rumors were confirmed, as 101.9 began running liners the following day saying that the following day at 4 PM, "your wish will come true". 1019thehog.com also ran a countdown clock to the same time, saying the similar "Your Wish Comes True [*] days [*] hours [*] minutes [*] seconds August 13, 2014". However, in a similar way asWLTQ in Milwaukee did so in 2004, KOOO instead flipped to 80s-basedClassic rock as101.9 The Keg at the promised time. The last song on "The Big O" was "Goodbye" byNight Ranger, while the first song on "The Keg" was "Kickstart My Heart" byMötley Crüe.[15][16] The station has since evolved towards a more broad-based rock hits direction (similar to its previous adult hits format) with the addition of 1980s' pop, and 1990s' and early-2000s' rock tracks.
On January 13, 2020, KOOO shifted their format back to a straight forward variety hits direction, while retaining the "Keg" moniker.[17]