Home Chef is aChicago-basedmeal kit andfood delivery company that delivers pre-portioned ingredients and recipes to subscribers weekly in the United States.[2][3][4] According to the company it delivers three million meals monthly to its subscribers.[5]
On May 24, 2018,Kroger announced they were acquiring Home Chef for $200 million with an additional $500 million in incentives if certain targets were met by Home Chef.[6][7][8] The acquisition closed during the end of June 2018 and the meal kits began to be stocked at Kroger stores in the middle of 2018.[9][10]
Home Chef is a meal delivery service that provides a box of pre-portioned fresh ingredients directly to consumers that are ready to cook. With distribution centers in Chicago,Los Angeles, andLithonia, Georgia, Home Chef delivers meals to all of the lower 48 states.[11] Each meal kit comes with recyclable packaging, pre-portioned ingredients, and meal instructions. The rotating menu includes up to 15 meals[12] for dinner, and the company also provides a weekly breakfast, lunch, smoothie and fruit basket option.[13]
Founder and CEO, Patrick Vihtelic started Home Chef in June 2013.[14] In September 2016, the company raised $40 million in funding from consumer-focused private equity fund L Catterton.[15] In late 2017, Home Chef started selling their products throughWalmart, in addition to its website.[16]
The meal kits were available in selectKroger andWalgreens locations at the end of 2018.[17]
In early 2019, Home Chef added a customization feature, where the user can swap the protein, double the amount of protein or upgrade to a higher grade of protein by using the website.[18]
In August 2019, Home Chef launched Fresh and Easy, another meal kit provider and food delivery service.[19]