 | |
| Industry | Sportswear Sports equipment |
|---|---|
| Founded | 2009; 16 years ago (2009) |
| Founder | Nicolas Mermoud Jean-Luc Diard |
| Headquarters | Goleta, California |
Area served | Worldwide |
Key people |
|
| Products | Athletic shoes |
| Revenue |  US$1.8 billion (2024)[1] |
| Parent | Deckers Brands |
| Website | hoka |
Hoka One One (stylized asHOKA) is asportswear company that designs and marketsrunning shoes. It was founded in 2009 inAnnecy,France and had been based inRichmond, California before it was acquired byDeckers Brands in 2013. Hoka first gained attention in the running industry by producing shoes with oversizedmidsoles, dubbed "maximalist" shoes, in contrast to theminimalist shoe trend that was gaining popularity at the time.
The company was founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, formerSalomon employees. They sought to design a shoe that allowed for faster downhill running, and created a model with an oversized outsole that had more cushion than other running shoes at the time.[2] The shoes are named after theMāori language phrase meaning "to fly".[3]
The shoes were initially embraced byultramarathon runners due to their enhanced cushion and inherent stability; however, they quickly gained popularity among other runners for offering maximum cushion and minimal weight. The brand's original, highest-cushion models[4] are now accompanied in the Hoka lineup by lighter-weight shoes that retain much of the brand's cushion,[5][6] include lightweight training[7] and racing shoes,[8] and track spikes.[9]
Hoka was purchased on April 1, 2013, byDeckers Brands, the parent company forUGG,Teva and other footwear brands.[2][10]
Hoka produces low-profile and max-cushion shoes for road, trail, and all-terrain; throughout its product line, it retains features like a low weight-to-cushion ratio and midsole and outsole geometry designed to promote inherent stability and an efficient stride.[11]
The company sponsors a variety of professional runners; its first athletes were primarily trail-ultra runners, but their roster has expanded to include several track & field, triathlon, and road-running athletes. Hoka also has long-term sponsorship deals with the professional training groups HOKA Northern Arizona (NAZ) Elite, based inFlagstaff, Arizona;[12] and the California-based HOKA Aggies Running Club.[13] Hoka is also the former sponsor of theNew Jersey New York Track Club.[14] In 2023, Hoka partnered with Runna, a running coach app.[15] Hoka partnered with The Mesa Marathon for the 2024 marathon.[16]
As of February 2025, Hoka sponsors the following track and road runners:[17][18]
Hoka also sponsors numerous trail and triathlon athletes.
