 | |
| Company type | Private |
|---|---|
| Industry | Hospitality Tourism |
| Founded | 2004; 21 years ago (2004) |
| Headquarters | , |
Key people | Christopher Hartley (CEO) |
| Website | www |
Global Hotel Alliance (GHA) is the world's largest alliance of hotel brands.[1] Based on the airline alliance model, it was founded in 2004 by four hotel chains,Kempinski,Pan Pacific Hotels and Resorts,Rydges Hotels & Resorts, andWyndham International.[2][3] GHA uses a shared technology platform for its member brands, and operates a multi-brand loyalty programme, GHA DISCOVERY, which has over 24 million members, as of June 2023.[4] The alliance encompasses more than 800 upscale and luxury hotels, across 40 brands in 100 countries.[4]
As of 2024, member brands include:[5]
