"Cookie" is a song by South Korean girl groupNewJeans. It was released as the third single from theirdebut self-titled extended play by ADOR on August 1, 2022.
On July 22, 2022, NewJeans released the music video for their first single "Attention" as asurprise release, without any previous information given about the group. The following day, NewJeans announced they would release theirdebut self-titled extended play on August 1, 2022. It would contain four tracks, including two additional singles.[1] Five music videos, of which four focused on the individual members, were released for their second single "Hype Boy" on July 23. On August 1, the group released their debut EP, accompanied by the music video for their third and final single, "Cookie".[1]
"Cookie" was written by Gigi, Ylva Dimberg andPark Jin-su, who also handled the arrangement.[2] The song is aclub-orientedR&B[3] andpop[4] track featuring aJersey club bridge[5] built upon a minimalhip hop beat.[6] "Cookie" was composed in thekey ofC major with atempo of 157 beats per minute.[7]
Joshua Minsoo Kim ofPitchfork regarded "Cookie" as the "most interesting selection" from the EP, calling "a weightless groove about courting a crush".[5] Writing forThe New York Times,Jon Caramanica placed the song at number 11 on his list of the 22 best songs of 2022, praising "its ease—no maximalism, no theater".[3] He pointed out the way NewJeans "deploys its contemporary reference points in service of a throwback idea" through the employment of New Jersey club music on "Cookie".[8] Han Seong-hyun ofIZM defined the song as a "small experiment for the next step and commented positively on the "odd" lyrics and the "kitschy" rhythm.[9]
The song has received backlash due to allegations that the lyrics contain sexual innuendos which many considered inappropriate for a group composed of teenagers. At the time of release, all members of the group were considered minors under South Korean law.[10] In a review forNME, Carmen Chin noted the "lyrical innuendo that can only be described as concerning when delivered by a group of 14- to 18-year-olds – some examples that listeners have flagged as distasteful are "Looking at my cookie / Do you ever smell it different? (Taste it) / What's with a bite isn't enough?" and "Made a little cookie / Come and take a lookie / Only at my house, come over and play'".[4] In particular, the word "cookie" has been highlighted as a slang term referring to the female genitalia.[11] NewJeans' agency ADOR has denied the allegations, claiming that the song was intended for fans and does not contain a sexual meaning.[10] According to ADOR, they consulted "numerous doctors in English literature, interpreters and native speakers" who agreed that "cookie is not widely used sexual slang". The agency concluded that "the term itself cannot be a problem, although its interpretations can differ".[12]
In South Korea, "Cookie" debuted at number 14 on theCircle Digital Chart in the issue dated July 31–August 6, 2022,[13] and peaked at number nine on the chart in the issue dated September 11–17, 2022.[14] The song peaked at number nine on theBillboard Japan Heatseekers chart in the issue dated October 5, 2022.[15] In Singapore, it peaked at number 15 on theRIAS Top Regional Chart in the issue dated February 3–9, 2023.[16] "Cookie" peaked at number 21 on theVietnam Hot 100 in the chart issue dated August 18, 2022.[17] The song peaked at number 198 on theBillboardGlobal Excl. U.S. in the chart issue dated August 27, 2022.[18]
^abLee, Jae-hoon (July 22, 2022).민희진, 아렴풋한 청량 여름감성 '어텐션'…걸그룹 '뉴진스' 데뷔 [Min Hee-jin, vaguely refreshing summer sensibility 'Attention'... Girl group 'New Jeans' debut].Newsis (in Korean).Archived from the original on December 17, 2022. RetrievedDecember 16, 2022 – viaNaver.
^Park, Seo-hyun (August 1, 2022).뉴진스, 데뷔 앨범 음원 오늘(1일) 공개 "계속 생각나는 음악 하고 파" [New Jeans, debut album sound source released today (1st) "I want to do music that keeps coming to mind"].Herald Pop (in Korean).Archived from the original on December 17, 2022. RetrievedDecember 17, 2022.
^Park, Sung-hoo (August 4, 2022).뉴진스, '엠카' 데뷔 성공적… 영상 조회수도 폭발 [NewJeans successfully debutedM Countdown... Video views exploded].JTBC (in Korean).Archived from the original on August 6, 2022. RetrievedAugust 6, 2022 – viaNaver.
^Ahn, Yoon-ji (November 27, 2022).뉴진스, 'MMA2022' 2관왕 영예..대세 신인 입증 [New Jeans, 'MMA2022' 2 crowns honored..Proof of a popular rookie].Star News (in Korean).Archived from the original on December 17, 2022. RetrievedDecember 17, 2022 – viaNaver.
^Han, Su-ji (December 1, 2022).[TOP이슈] '2022 MAMA', 일본 초대해놓고 뉴진스-템페스트 무관 [[TOP Issue] '2022 MAMA' invited to Japan, but New Jeans and Tempest are unrelated].Top Star News (in Korean).Archived from the original on December 17, 2022. RetrievedDecember 17, 2022.
