Brandon Maxwell | |
|---|---|
| Born | (1984-09-18)September 18, 1984 (age 40) Longview, Texas, U.S. |
| Alma mater | St. Edward's University (BA) |
| Occupation(s) | Fashion designer, television personality, director, photographer |
| Years active | 2009–present |
Brandon Maxwell (born September 18, 1984) is an Americanfashion designer, television personality, director, and photographer. He is the founder and creative director of Brandon Maxwell, the luxury women'sready-to-wear label.[1]
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Maxwell was born inLongview, Texas.[2] His grandmother worked at a boutique in Longview, where he often spent his time. Growing up, Maxwell would put together outfits and photograph his friends wearing them. For high school, he attended Trinity School of Texas in Longview. In 2002, he moved toNew York City to study painting atMarymount Manhattan College before graduating fromSt. Edward's University inAustin, Texas. Maxwell graduated with aBachelor of Arts degree in photocommunications.[3] After graduating, Maxwell returned toNew York City to begin working.[4]
Prior to launching his eponymous womenswear label, Maxwell entered the fashion industry as a stylist. He began assisting Deborah Afshani in 2009,[5] followed byNicola Formichetti in 2010, where he was introduced toLady Gaga, as Nicola was her stylist at the time. In 2012, Maxwell took on the role of Lady Gaga's fashion director.[6]
Maxwell has styled for magazines such asHarper's Bazaar,ELLE,V,Teen Vogue, andPorter. He has done ad campaigns forBarneys New York andUniqlo. He was cited byThe Hollywood Reporter as one of the top 25 stylists of 2015. Maxwell has collaborated with photographers such as Mario Testino,Inez & Vinoodh, Paola Kudacki,Giampaolo Sgura,Terry Richardson, andSteven Klein.In 2015, Maxwell débuted his women's ready-to-wear label, Brandon Maxwell, in New York atMr. Chow. With a focus on craftsmanship, the entire collection is designed in New York City. Maxwell crafted these garments by draping, rather than sketching, to ensure an ideal fit.[7]
While attendingSt. Edward's University, Maxwell met friend and collaborator Jessy Price. Together, Maxwell and Price photographed and directed their first commercial short film together for the Brandon Maxwell Fall/Winter 2016 campaign.[8] The success of this project lead them to directingApple Music's commercial for Lady Gaga's song "A-Yo" from her 2016 album,Joanne. They have continued to direct campaigns for Maxwell's eponymous label that focus on highlighting the featured talent.
Maxwell revealed his spring 2019 collection, inspired by his fascination with cowboy culture and picturesque landscapes of theAmerican Southwest.[9] Maxwell generated the highest earned media value duringNew York Fashion Week the week following his show, ahead ofRalph Lauren andTom Ford.[10]
Maxwell released his Fall/Winter 2019 Collection, returning to a fundamental palette of black and white with accents of apple green and bright rose, after his more colorful previous collection. The runway show began with a number of day wear pieces and then transitioned into evening wear, finishing with a billowing silk ball gown.
Maxwell dressedLady Gaga for the 2019 MET Gala.
Michelle Obama,Karlie Kloss,Jennifer Lawrence,Oprah Winfrey,Nicole Kidman,Jane Fonda,Viola Davis,Queen Rania of Jordan, andKerry Washington, among many others, wear Maxwell's brand. The collection is sold in retail stores around the world, includingSaks,Bergdorf Goodman,Moda Operandi,Harvey Nichols,Harrods, andNeiman Marcus. Maxwell was awarded the 2020 AAFA Designer of the Year Award, 2019Council of Fashion Designers of America (CFDA) Award for Womenswear, the 2019 FGI Fashion Star Award, the 2019 Texas Medal of Art Award, the 2018 Woolmark New York Semifinal Prize Award, the 2016 Fashion Group International Rising Star Award for Womenswear, the 2016 the CFDA Swarovski Award for Womenswear, and was named a finalist for the 2016 LVMH Prize.[11]
Maxwell has appeared as a judge on the 2019 re-launch ofProject Runway onBravo TV.[12]
In 2021, Maxwell was named Creative Director for two "elevated" fashion brands for Walmart. In this role, Maxwell oversees four seasonal collections annually for the labels Free Assembly and Scoop.[13]