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Bluebird Photoplays

Logo from BlueBird Magazine Ad
Trade name	Bluebird Photoplays
Industry	Film
Predecessor	Independent Moving Pictures
Defunct	Branding ceased in the 1920s
Fate	Universal Branding abandoned
Successor	Universal
Headquarters	California New Jersey , United States
Number of locations	2
Area served	Worldwide
Products	Motion pictures
Owner	Universal Film Manufacturing Company
Parent	Universal Film Manufacturing Company

Bluebird Photoplays (Bluebird Photoplays of New York, Inc. and Bluebird Photoplays of New England, Inc.^[1]) was an American film production company that filmed atUniversal Pictures studios in California and New Jersey,^[2] and distributed its films viaUniversal Pictures during thesilent film era. It had a $500,000 studio in New Jersey.^[2]

"It was a subsidiary of Universal Pictures and employed Universal stars (and starlets) and used Universal’s facilities but the pictures were marketed independently fromCarl Laemmle’s umbrella company."—Anke Brouwers^[3]

Mary MacLaren, was one of its stars.^[4]Louise Lovely, an actress from Australia, was one of its stars.^[5] Bluebird was a prestige brand for Universal and had a core of actors and directors including Lovely who worked for it.^[6][7]Ida May Park directed forBluebird Photoplays.Elsie Jane Wilson produced and directed forBluebird Photoplays.^[8] Among those who worked for this short-lived subsidiary of Universal areCarmel Myers,Mae Murray,Rudolph Valentino,Tod Browning,Rex Ingram,^[9]Robert Z. Leonard andRupert Julian.^[10]

Louis B. Mayer invested in the company.^[1] M. H. Hoffman managed the company.^[2]

• Trade advertisements
• 
  Susan's Gentleman,
  movie ad,
  Moving Picture Weekly
• 
  Broadway Love,
  Trade advertisement,
  2 February 1918,
  The Moving Picture Weekly
• 
  Ad forThe Flashlight (1917)

• Butterfly Pictures

• Blonski, Annette; Creed, Barbara; Freiberg, Freda (1987).Don't Shoot Darling!: Women's Independent Filmmaking in Australia. Spinifex Press.ISBN 978-0-864-36058-8.
• Delamoir, Marie Jeanette (January 1998). "Styling a star: 'Call her Louise Lovely'".Journal of Australian Studies.22 (58):48–55.doi:10.1080/14443059809387401.
• Delamoir, Marie Jeanette (2002).Louise Lovely: The Construction of a Star (Thesis). Melbourne, Victoria, Australia:La Trobe University.
• Delamoir, Marie Jeanette (2004)."Louise Lovely, Bluebird Photoplays, and the Star System".The Moving Image.4 (2):64–85.doi:10.1353/mov.2004.0025.JSTOR 41167168.S2CID 194017782.
• Cooper, Mark Garrett (2010)."Tackling Universal Women as a Research Problem: What Historiographic Sources Do and Don't Tell Us about "Gender" in the Silent Motion Picture Studio".Framework: The Journal of Cinema and Media.51 (2):334–342.doi:10.1353/frm.2010.a402494.ISSN 0306-7661.JSTOR 41549236.S2CID 145793482.
• Irikura, Yuki (October 2020)."Enchanting the Hearts of Taisho Japan: Why did Japanese Audiences Fall for the Films of Bluebird Photoplays?"(PDF).Waseda RILAS Journal.8. Research Institute for Letters, Arts and Sciences,Waseda University.ISSN 2187-8307.NAID 120006952940

• Bluebird Photoplays -IMDb
• "Bluebird Photo-Plays".British Film Institute. Archived fromthe original on December 1, 2020.
• "Bluebird Photoplays".letterboxd.

• Silent film studios
• Defunct American film studios
• Film production companies of the United States

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