In 2009, Bae auditioned forMnetSuperstar K and made it through the preliminary round but was ultimately eliminated. However, she caught the attention of a scout fromJYP Entertainment and soon became a trainee after singing an excerpt fromYounha'sLove.[12][13] In March 2010, Bae became a member of the groupMiss A.[14]
Apart from her group activities, Bae also ventured into acting. She made her acting debut in the teen dramaDream High, which aired onKBS from January 3 to February 28.[20] She also released anOST for it, titled "Winter Child". The drama was a local success, earning high viewership ratings during its two-month run, and also gained popularity in other countries.[21] At theKBS Drama Awards, Bae won the Best New Actress award as well as the Best Couple award with co-starKim Soo-hyun.[22] She also became a cast member inKBS' reality showInvincible Youth 2. The show began filming on October 19 and aired on November 11.[23]
Suzy at the press conference forArchitecture 101.
In 2012, Bae made her film debut withArchitecture 101, playing the younger version of the female protagonist.[24][25]Architecture 101 was one of the ten most-watched films in South Korea in the first quarter of 2012, and achieved over 4.1 million admissions nine weeks after its theater release, a new box-office record set for Korean melodramas.[26] The same year, Bae played a supporting role in the romantic comedyBig, written by theHong sisters and starringGong Yoo andLee Min-jung.[27][28]
Bae was the first Korean female celebrity to win a singer rookie award, drama rookie award, film rookie award, and variety rookie award. She received theBest New Actress award at the48th Baeksang Arts Awards for her acting performance inArchitecture 101,[29] and the Best Newcomer award in the variety category at theKBS Entertainment Awards for her stint inInvincible Youth 2.[30]
In May 2014, Bae was cast in the filmThe Sound of a Flower asJin Chae-seon, Korea's first femalepansori singer.[37] The film, which was released in 2015, depicts the struggle of a singer who is not allowed to perform in public because of her gender during theJoseon era.[38] To prepare herself for the role, Bae received training in pansori for a year.[39] The same year, she collaborated with Taiwanese singer-actorShow Lo in the single "Together In Love", featured in his albumReality Show.[40]
In September 2016, Bae's wax figure atMadame Tussauds Hong Kong went on display.[47] She is the first Korean female celebrity to receive a wax-likeness of herself at Madame Tussauds.[48]
In early 2017, Bae made her debut as a solo artist with the EPYes? No?.[49][50] Her pre-release single "Pretend" was released on January 17 and achieved an all-kill on music charts.[51] The title track "Yes, No, Maybe" was released a week after, on January 24.[52] In February 2017, Bae released a duet with singer Park Won, titled "Don't Wait for Your Love".[53][54] She then returned to television, starring alongsideLee Jong-suk in the fantasy romanceWhile You Were Sleeping, which premiered in September 2017.[55][56] On December 27, following the announcement ofMin's departure, JYP Entertainment announced that Miss A had disbanded.[57] Bae renewed her contract with JYP Entertainment.[58]
On January 22, 2018, Bae's pre-release single "In Love with Someone Else"[59] was released and achieved a real-time all-kill.[60] Her secondEP, titledFaces of Love, was released on January 29,[61] with the title track "Holiday".[62] On February 14, the music video for her b-side track, "Sober", was released.[63] On March 9, Bae released her fourth music video for the single "Midnight", featuring a piano ensemble byYiruma.[64]
On March 31, 2019, Bae left JYP Entertainment following the expiration of her contract. She then signed a contract with acting agencyManagement Soop.[65][66] She then starred in the spy-action dramaVagabond, playing a secret agent;[67][68] and action filmAshfall, playing the role ofHa Jung-woo's wife.[69]
In 2020, Bae starred in the romantic dramaStart-Up as an aspiring entrepreneur who dreams of becoming Korea'sSteve Jobs.[70]
On February 17, 2022, she made her comeback as a singer after 4 years with a single titled "Satellite".[71] Three months later, she joined musician Kang Seung-won's 2nd album project, singing the fifth track "Because I Love You", a ballad about shy love feelings.[72] The same year, she starred inCoupang Play's psychological thrillerAnna, playing the title role of Lee Anna/Lee Yu-mi,[73] and was praised for her acting skills and expression of Anna's emotions by audiences and critics alike.[74][75] On October 6, Bae released the digital single "Cape" and its music video.[76]
In October 2023, Suzy starred in the Netflix seriesDoona! as the titular character, who is a retired idol having a romantic relationship with a university student portrayed byYang Se-jong.[77]
On February 7, 2025, it was announced that Suzy will release the digital single "Come Back" on February 17, two years after her last comeback as a singer.[78] In March 2025, Suzy would be releasing the Korean version of "Waiting on a Wish" as participating for theDisney's fantasy filmSnow White soundtrack.[79]
After starting her acting career, Bae became one of South Korea's hottest stars, and following the success ofArchitecture 101 in 2012 she was nicknamed "The Nation's First Love" (국민첫사랑;Gungmin Cheotsarang) thanks to the innocent charm of her character.[80][81][82] Writing for magazineIze, journalist Kim Na-ra named Bae,Im Yoon-ah andIU the most in-demand troika of all-round entertainers of the 2020s in the fields of television, film, and advertising in South Korea, identifying them as successors toKim Tae-hee,Song Hye-kyo, andJun Ji-hyun.[83]
Bae became one of the most in-demand endorsers in her home country, and has been hailed as a "CF Queen" due to numerous endorsement deals ranging from cosmetics, apparel, up to basic commodities like sugar.[84] She made more than₩10 billion in 2013 with more than 14 endorsement deals.[85] The term "Suzy power" was coined to describe the surge in sales experienced by the companies she promoted.[86][87] Some products were named after her, such as a perfume byThe Face Shop,[88] contact lenses by Clalen,[89] a line ofGuess jeans,[90] and two lipsticks byLancôme.[91] In fall 2015, she designed the Bonnie Bag forBean Pole.[92]
In 2020, Bae was nicknamed "HumanDior" as fans noticed her always wearing and promoting the brand.[93][94] In 2021,South China Morning Post listed her estimated net worth asUS$25 million.[95] In April 2022, she has been announced as house ambassador for French luxury fashion houseDior after attending the Dior Fall 2022 show at South Korea'sEwha Womans University.[96] In May 2022, she was the first South Korean female artist to become ambassador of elegance for Swiss luxury watch brandLongines.[97][98] In 2023, she collaborated with six fashion houses to create and promotehanboks around the world through a campaign sponsored by theMinistry of Culture, Sports and Tourism together with the Korea Craft & Design Culture Promotion Agency.[99]
In April 2014, Bae donated₩50 million to the victims of theSewol ferry sinking, to be used for the relief work of the Sewol ferry missing and survivors and for the families of the victims.[108] The same year, she registered herself for the organ and tissue donation.[109] In April 2015, Bae joined the Social Welfare Community Chest as the 791st member of the Honor Society, a group of major donors with more than₩100 million.[110]
In June 2016, Bae donated₩10 million to the low-income families in her hometown ofGwangju.[111] In March 2017, she donated₩100 million to the Life Sharing Practice Headquarters to be used for patient treatment expenses.[112] On her birthday in 2018, Bae donated₩100 million to the Life Sharing Practice Headquarters to be used for the treatment of children with cancer and leukemia.[113]
In April 2019, Bae donated₩100 million to the Hope Bridge National Disaster Relief Association to help the victims of the large-scalewildfires in Gangwon Province.[114] On her birthday in 2019, she made a₩100 million donation for children with incurable diseases.[115]
In February 2020, Bae donated₩100 million to Good Neighbors (International Humanitarian Development NGO) to prevent the spread ofCOVID-19 and support the low-income class.[116] In August, she donated₩100 million to the victims who were affected by the recentfloods, through Hope Bridge National Disaster Relief Association.[117] In September, she donated₩50 million to the "Dreams of Eunbyul" campaign to support the dreams of children from low-income families and marginalized groups.[118] In October 2020, Bae made a donation of₩100 million through Life Sharing Practice Headquarters to support patients with incurable diseases and pediatric cancer.[119]
In May 2021, Bae donated₩100 million to Happiness Sharing Association ahead ofChildren's Day and her donation was used to support children at orphanages and support the livelihoods of children who have ended protection.[120] In July 2021, she donated₩100 million through Life Sharing Practice Headquarters to support heart surgeries of premature infants.[121][122]
In March 2022, Bae made a donation of₩100 million to the Hope Bridge National Disaster Relief Association to help the victims of the massiveUljin forest fire.[123] In August, Bae donated₩100 million to help those affected by theSeoul floods through the Hope Bridge National Disaster Relief Association.[124]
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^오마이걸 아린, 롤모델 수지 한복 화보 오마주 "부담됐지만 관리 엄청해" [Oh My Girl's Arin, role model Suzy's hanbok pictorial homage "It's burdensome, but management is great"] (in Korean).The Chosun Ilbo. July 27, 2021.Archived from the original on April 2, 2022. RetrievedApril 2, 2022.
^Yoo, Soo-kyung (March 19, 2021).조현 "롤모델은 수지·아이유, 액션·사극 도전하고파" (인터뷰) [Johyeon "Role models are Suzy and IU, I want to try action and historical dramas" (Interview)] (in Korean).Hankook Ilbo.Archived from the original on August 18, 2022. RetrievedApril 2, 2022.
^Jang, Jin-ri (December 8, 2020).[단독]유민 "수지·아이유 선배님처럼...노래·연기 다 잡고 싶어요"(인터뷰③) [[Exclusive] Yumin "I like Suzy and IU sunbaenim ... I want to do both singing and acting" (Interview ③)] (in Korean). Sports TV News.Archived from the original on April 2, 2022. RetrievedApril 2, 2022 – viaNaver.
^수지, 세월호 침몰 희생자 위해 5000만원 기부... 소속사 "몰랐다" [Suzy donates 50 million won to the victims of the Sewol ferry sinking... Agency "I didn't know"].News 1 (in Korean). April 25, 2014.Archived from the original on March 12, 2022. RetrievedMarch 12, 2022 – viaNaver.
^Park, Boo-young (November 9, 2021).최고 인기스타 배수지 씨 '생명나눔 대상' 수상 [The most popular star, Bae Suzy, won the 'Life Sharing Grand Prize'] (in Korean).Archived from the original on November 14, 2021. RetrievedMarch 12, 2022.
^Lee, Hee-seung (April 1, 2015).수지, 1억원 이상 기부자 모임 '아너소사이어티' 가입 [Suzy joins 'Honour Society', a gathering of donors over 100 million won].viva100.com (in Korean).Archived from the original on March 12, 2022. RetrievedMarch 12, 2022.
^Lee, Jae-hoon (March 18, 2017).수지, 남몰래 '선행' 화제...생명나눔실천본부 1억원 기부 [Suzy secretly 'benefits' topic... Donation of KRW 100 million to Life Sharing Practice Headquarters].viva100.com (in Korean).Archived from the original on March 26, 2022. RetrievedMarch 12, 2022.
^Seo, Eun-young (October 21, 2018).수지, 올 생일에도 1억 기부 [Suzy donates 100 million won on her birthday].Seoul Economy (in Korean).Archived from the original on March 12, 2022. RetrievedMarch 12, 2022 – viaNaver.
^Yeon, Hwi-seon (April 8, 2019).수지→안소희→정우성, ★ 강원도 산불 피해 기부 '현재 진행형' [종합] [Suzy → Ahn So-hee → Jung Woo-sung, ★ Gangwon-do wildfire damage donation 'current progress' [General]].OSEN [ko] (in Korean).Archived from the original on March 12, 2022. RetrievedMarch 12, 2022 – viaNaver.
^Hwang, Hye-jin (October 10, 2019).수지가 또...10월 10일 생일 맞아 난치병 어린이 위해 1억원 기부(공식) [Suzy again... On October 10th birthday, 100 million won donation for children with incurable diseases (official)].Newsen (in Korean).Archived from the original on March 12, 2022. RetrievedMarch 12, 2022 – viaNaver.
^Jeong, Si-nae (February 6, 2020).수지, 1억 기부 '코로나19 확산 방지·저소득층 지원' [Suzy, donated 100 million won to prevent the spread of COVID-19 and support the low-income class].Edaily [ko] (in Korean).Archived from the original on March 12, 2022. RetrievedMarch 12, 2022 – viaNaver.
^Lee, Ki-rim (September 11, 2020).수지, 바보의나눔 '꿈담은별' 캠페인에 5000만원 기부 [Suzy donates 50 million won to the 'Dreams of Dreams' campaign].News 1 (in Korean).Archived from the original on March 12, 2022. RetrievedMarch 12, 2022 – viaNaver.
^Lee, Ye-ji (October 23, 2020).'기부천사' 수지, 올해 기부만 6번째·기부금 약 5억 원 ['Donation Angel' Suzy, the 6th donation this year, about 500 million won].Newsen (in Korean).Archived from the original on March 12, 2022. RetrievedMarch 12, 2022 – viaNaver.
^방탄소년단 제이홉‧수지‧김고은, 어린이날 빛낸 '통큰 기부'[종합] [BTS' J-Hope, Suzy, and Kim Go-eun, a 'big donation' that shined on Children's Day [Comprehensive]].Spotify News (in Korean). May 5, 2021.Archived from the original on March 12, 2022. RetrievedMarch 12, 2022 – viaNaver.
^Yang, So-young (July 7, 2021).수지가 또...미숙아 심장수술비 후원 '기부 천사' [Suzy again... 'Donation Angel' to support the cost of heart surgery for premature infants].Maeil Business Newspaper (in Korean).Archived from the original on March 12, 2022. RetrievedMarch 12, 2022 – viaNaver.
^Kim, Na-ra (March 10, 2022).수지, 또 1억 기부..."산불 피해 안타까워" 아너스클럽 가입까지 [공식] [Suzy, another 100 million donation... "I'm sorry for the damage from the forest fire" Until joining the Honors Club [Official]] (in Korean).My Daily [ko].Archived from the original on March 10, 2022. RetrievedMarch 10, 2022 – viaNaver.
^Jang, Jin-ri (August 12, 2022).수지, '선행여신'이 또...집중호우 피해 이재민 위해 1억 기부 [Suzy, 'goddess of good fortune' again... Donate 100 million won to victims of torrential rain] (in Korean). spoTV News.Archived from the original on August 12, 2022. RetrievedAugust 12, 2022 – viaNaver.
^Lim, Min-won (February 13, 2023).수지, 튀르키예·시리아 어린이 긴급 구호 기금 1억 기부 [Bae Suzy donates 100 million won to children's emergency relief fund in Turkey and Syria] (in Korean). Josei Ilbo.Archived from the original on February 13, 2023. RetrievedFebruary 13, 2023 – viaNaver.
^Yoon, Sang-geun (July 19, 2023).'기부 천사' 수지 수해 피해 1억원 쾌척 "깊은 위로"[공식] ['Donation Angel' Suzy flood damage relief of 100 million won "Deep consolation" [Official]] (in Korean).Star News [ko].Archived from the original on December 8, 2023. RetrievedDecember 8, 2023 – viaNaver.