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| Apple Music Festival | |
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 Exterior view of the venue advertising the 2010 series | |
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| Years active | 2007–16 |
| Website | Festival Website |
TheApple Music Festival (formerly known as theiTunes Festival) was a concert series held byApple, Inc. and inaugurated in 2007. Free tickets were given toApple Music,iTunes andDICE users who lived in theUnited Kingdom, through localized prize draws. Performances were streamed live and available to view afterwards, free of charge, for Apple Music members on theirApple TV, iPhone, iPad, iPod touch, Mac, PC, and Android phones. InLondon, the Apple Music Festival became an annual event taking place (from 2009) in September at theRoundhouse arts centre inCamden Town. The series made itsUnited States debut with five days of free performances at theMoody Theater in March 2014, alongside theSouth by Southwest (SXSW) music showcase inAustin, Texas.
In August 2015, the iTunes Festival was renamed as the Apple Music Festival. In 2017, after a 10-year run, Apple confirmed to Music Business Worldwide that it would no longer host any music festivals.[1]
Held at theInstitute of Contemporary Arts.
Held atKOKO,Camden Town.
Held atThe Roundhouse,Camden Town.
Held atThe Roundhouse,Camden Town and live streamed onMySpace.com
Held atThe Roundhouse,Camden Town and broadcast byITV2 and presented byAlexa Chung andDave Berry.[6]
Held atThe Roundhouse,Camden Town and broadcast acrossChannel 4's stations (includingChannel 4,T4 andE4).[7]
Held atThe Roundhouse,Camden Town.
On February 19, 2014, Apple announced that the iTunes Festival would take place in the U.S. for the first time with a five-day festival at theMoody Theater,Austin, Texas from March 11–15, alongsideSouth by Southwest.[8]
On 21 July 2014, Apple announced some of the line up for the eighth iTunes Festival held atThe Roundhouse,Camden Town
On 18 August 2015, Apple announced some of the 2015 line up and confirmed that the festival had been rebranded as the Apple Music Festival.[9] Held atThe Roundhouse,Camden Town, the festival was broadcast viaApple Music.[9]
In 2016 the Apple Music Festival 10 returned toThe Roundhouse,Camden Town for its tenth year. The full line up was announced on 25 August 2016 viaBeats1 by Julia Adenuga as a surprise during Chart with Brooke Reese. The festival was streamed live and on-demand viaApple Music. Beats1 also broadcast live interviews and performances from the festival. The festival was heavily promoted with artwork, pictures and videos on Apple Music's Instagram and Snapchat stories. Festival performers such as Britney Spears personally messaged UK fans via Twitter for exclusive free tickets to the artist's respective performances at the festival.[10]
In early September 2017, Apple announced that it would not be continuing the Apple Music Festival.[1]
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51°32′36″N0°09′07″W / 51.5432°N 0.1519°W /51.5432; -0.1519
