 Logo used since 2024 | |
| Country | Australia |
|---|---|
| Broadcast area | Sydney,Melbourne,Brisbane,Adelaide,Perth,Darwin,Regional QLD,Northern NSW & Gold Coast,Southern NSW & ACT,Griffith,Broken Hill,Regional VIC,Mildura,Tasmania,Eastern SA,Spencer Gulf,Central Australia,Regional WA |
| Network | Network 10 |
| Programming | |
| Language(s) | English |
| Picture format | 576i (SDTV)16:9 |
| Ownership | |
| Owner | Paramount Networks UK & Australia |
| Parent | Network Ten Pty Limited |
| Sister channels | |
| History | |
| Launched | 11 January 2011; 14 years ago (2011-01-11) |
| Replaced | One SD (Standard definition) |
| Former names |
|
| Links | |
| Website | 10play.com.au |
| Availability | |
| Terrestrial | |
| Freeview 10 metro (virtual) | 11 |
| Freeview WIN Northern NSW & Gold Coast (virtual) | 52 |
| Freeview SCA Regional QLD, Southern NSW, Regional Victoria, 10 Tasmania (virtual) | 52 |
| Freeview SCA/Spencer Gulf SA/Broken Hill NSW (virtual) | 53 |
| Freeview WIN/Prime Regional WA (virtual) | 55 |
| Streaming media | |
| 10 Play | |
10 Peach Comedy is an Australian free-to-air television channel operated byNetwork 10. It was launched on 11 January 2011 asEleven.[1] It is owned by ElevenCo, which was established as a joint venture betweenTen Network Holdings andCBS Studios International; the latter would ultimately acquire Network 10 in 2017.
The channel focuses primarily on programming targeting ayoung adult audience, and was the home ofNeighbours—the longest-running drama series on Australian television. Prior to the launch of10 Shake in September 2020, the channel also aired children's programming.
Prior to the launch of the channel,Ten Network Holdings, at the time an independent company, established a joint venture company named ElevenCo with international distributorCBS Studios International.[2][3] Ten held a two-thirds equity stake in the venture, with CBS holding the remaining share. Under the arrangement, Eleven gained access to programming from CBS's back catalogue. Ten Network Holdings entered administration in 2017 and was subsequently acquired byCBS Corporation, ultimately giving CBS full ownership of Eleven. CBS ultimately merged withViacom, making 10 Peach a sister network toMTV andNickelodeon.
On 31 October 2018, the channel rebranded as10 Peach, as part of a larger rebranding of Network Ten. The new name is intended to provide a clearer scope for the channel's programming; Network 10's chief content officer Beverley McGarvey described "Peach" as feeling "relaxed" and "almost aguilty pleasure" to viewers, with programmes such asNeighbours,Supernatural,This Is Us, andWill & Grace, and continuing to skew towards younger demographics.[4][5][6][7]
On 5 June 2024, it was announced that the channel would rebrand as 10 Peach Comedy on 12 June 2024, as part of a rebranding of Bold and Peach to reflect their current genre positionings.[8]
10 Peach Comedy offers catch-up and encore presentations from Channel 10.[9][10][11] It features a mix of repeated classic programs, new shows to Australian television, and shows that would make their debut onAustralian free-to-air television.
Most of the classic programming on 10 Peach Comedy comprises 80's, 90's and 2000's comedies and dramas sourced from Paramount Television, CBS Studios and CBS Studios International (via parent company Paramount Global).
Some of Ten's shows aimed at a younger demographic, most notablyNeighbours, were moved to Eleven for the launch of the new channel. This was part of Ten's re-branding to target the older demographic.[12][13][14] The decision to moveNeighbours and other shows was to also make way for a new current affairs show in Ten's 6:00–7:00pm timeslot.[12] In 2015Neighbours was Eleven's highest-rating program and the number-one regular Australian program on the digital multichannels, averaging 278,000 viewers.[9]
On 27 February 2012,Toasted TV was moved from Ten to Eleven due to a number of changes to their morning line-up, which included the launch ofBreakfast.[15] On 4 November 2013, more of Ten's shows includingTotally Wild,Scope,Wurrawhy andMako: Island of Secrets moved due to the launch ofWake Up andStudio 10. Other first-run Australian content on 10 Peach includesCouch Time,The Loop andBondi Ink Tattoo.[10][16]
On 6 April 2020, a six-hour programming block ofNickelodeon children's content was added to the network, which aired under theToasted TV branding.[17] This ran until 27 September, when children's programming was entirely moved to10 Shake.[18]
10 Peach Comedy is available in576istandard definition from the network's five metropolitanowned-and-operated stations,TEN Sydney,ATVMelbourne,TVQBrisbane,ADSAdelaide, andNEWPerth.
The channel is also available to regional Australia viewers throughSouthern Cross Austereo's owned-and-operated stationsSGS/SCN in Spencer Gulf and Broken Hill,GLV/BCV in RegionalVictoria,CTC in SouthernNew South Wales/Australian Capital Territory,TNQ in RegionalQueensland, andWIN Television through its owned-and-operated stationsNRN in NorthernNew South Wales andMGS/LRS in eastern South Australia, andMDN inGriffith and theMIA. Digital joint venture stationsWDT in regional Western Australia,MDV inMildura,TDT inTasmania,DTD inDarwin, andCDT in Remote Central & Eastern Australia also carry 10 Peach Comedy.
