Marketed commercially for use in television (TV) or video-related sites; can be registered and used for any purpose; little use in Tuvalu
Registration restrictions
None
Structure
Direct second-level registrations are allowed; some second-level domains such asgov.tv are reserved for third-level domains representing entities inTuvalu
In 1998, the government of Tuvalu sought to capitalize on the .tv suffix,[1] later signing with theInternational Telecommunication Union, Information.CA, Idealab, Verisign, and currently GoDaddy to expand the domain.[2][3][4] Except for reserved names like com.tv, net.tv, org.tv and others, anyone may registersecond-level domains under .tv. By 2019, 8.4% of the revenue of thegovernment of Tuvalu came from .tv royalties,[5] with hundreds of thousands of websites registered under the domain.Google treats .tv as ageneric top-level domain (gTLD) because "users and website owners frequently see [the domain] as being more generic than country targeted."[6]
As a small country, Tuvalu gained a small amount of money. The government later found the .tv domain.[7][8]
The domain was later issued by the government in the 80s. Following the implementation, the government of Tuvalu cooperated with theInternational Telecommunication Union to find a marketing partner for the domain. In 1998, the .tv Corporation was established as the exclusive .tv domain registrar under the management of Information.CA ofToronto, which agreed to pay US$50 million upfront to manage and market .tv registrations until 2048.[7] Following delays in payment, in 1999, the contract was reassigned to theCalifornia-based Idealab, which agreed to pay $12.5 million of the $50 million upfront and the remainder in $1 million quarterly payments over a 10-year licensing contract. Following a $5 million quarterly payment in January 2000, the company's subsequent poor financial performance resulted in the transfer of $3 million in preferred .tv stock to the government of Tuvalu in exchange for waiving three quarterly payments.[2]
On 31 December 2001, the company was acquired byVerisign for $45 million, including $10 million for Tuvalu's $3 million stake in the company.[3] Quarterly payments were renegotiated from $1 million to $550,000 and extended to last until 2011.[2] On 19 March 2010, Verisign reduced .tv registration fees to encourage widespread adoption of the domain. In 2011, Verisign renewed its contract with the government of Tuvalu to manage .tv registrations through 2021.[3]
In 2014, Amazon acquiredTwitch for $1 billion, making it the first .tv website to achieveunicorn status. The government of Tuvalu subsequently renegotiated its contract with Verisign, resulting in an increase in yearly payments to Tuvalu around $5 million, a 1/12th of the nation's annual gross national income (GNI) at the time.[8]
As Verisign opted not to renew its contract, on 14 December 2021,GoDaddy signed a contract with the government of Tuvalu to manage .tv registrations, increasing yearly payments to the government of Tuvalu to $10 million.[4][9] In 2023, an agreement between the Government of Tuvalu and the GoDaddy Company outsourced the marketing, sales, promotion and branding of the .tv domain to theTuvalu Telecommunications Corporation, which established a .tv Unit.[10]
In 2019, the island of Tuvalu gained an estimated $5.5 million from the domain, along with other business practices like fishing.[5] Proceedings from .tv domain registrations are used to fund the Tuvaluan government's Future Now Project (Tuvaluan:Te Ataeao Nei), which provides mitigation plans for infrastructure and maritime boundaries affected by climate change, digitization of cultural heritage and maintenance of the domain and related intellectual property's active status.[11][12]
Websites with the .tv domain often feature video content for specific brands or firms. The domain contains the sites of news services, includingFox News andMSNBC. It also includes streaming services such asAmazon Prime,Netflix,Hulu, andYouTube. The domain also contains the websiteTwitch, and the Eurovision Song Contest.[8]
In July 2011,Google removed .co.tv websites from its search results due to their extensive use by website scammers. This had no impact on other .tv websites.[13] According to Lucian Constantin at Softpedia, "CO.TV is a free domain provider that is obviously being abused by the people behind this campaign. All of the rogue domains used are hosted on the same IP address."[14]
The island state of Tuvalu's long-term habitability is threatened byclimate change, with the island being barely above sea level.[15] In response to the question of what would happen if a nation-state would cease to exist, theICANN board stated: "If the code element is removed, the ccTLD would be eligible for retirement. Reason for removal is not of relevance."[16] This means that the top-level domain would be dissolved if the country were to disappear.[17]
