Walt Disney had broken ground in 1928 when he made the first animated cartoon with sound. In 1932 when Herbert Kalmus approached him with the offer to use the new 3 color process for the first time, Disney jumped on the idea. He already had a film in production,Flowers and Trees, a Silly Symphony cartoon. Others at the studio, including his brother Roy, thought that Walt was insane to trash the partially completed film and restart with the new process. Disney's vision proved to be correct.Flowers and Trees was a sensation, and it got the attention of the other film studios perhaps more than it did the public.
Disney and Kalmus entered into an exclusive five year contract for the use of 3-color Technicolor for animated films. The contract was later changed to one year under pressure from other major studios who were not satisfied with Kalmus' offer to let them use the older two color process.
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