popularity

Jay rose to popularity over the past few years for his use of an auto-tuned microphone in his performances and audience participation segments that went viral on TikTok.

Its popularity has spread online, with videos of young audience members shouting responses and celebrating the appearance of different characters made famous by the video game - which is one of the world's best selling.

Five years on from Megxit, as the Duchess of Sussex launches a new lifestyle empire, her viewing figures are high but, in the UK at least, popularity levels are low.

“The growing popularity of spicy flavors presents a significant opportunity for food ingredient manufacturers to develop innovative and flavorful products that cater to the discerning tastes of their consumers.”

Dr Baker said that while lifestyle content was increasing in popularity, audience interest was not new.