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March 31, 2009

Executive Appointments

Tokyo, Japan – Sony Corporation has announced the following Executive appointments.

Executive Appointments (as of April 1st)

Nobuyuki Oneda
Representative Corporate Executive Officer,
Executive Vice President and Chief Financial Officer
(Currently Corporate Executive Officer,
Executive Vice President and Chief Financial Officer)

Changes in Roles of Corporate Executive Officers and Relationship Among Corporate Executive Officers (as of April 1st) Corporate Executive Officers: Individual duties

Howard Stringer[Chairman, CEO and President]
As the Chief Executive Officer, shall be in charge of overall management of the entire group.
Ryoji Chubachi [Vice Chairman]
Of the headquarters functions, shall assist the CEO and be responsible for Product Quality & Safety and Environmental Affairs.
Nobuyuki Oneda [EVP and CFO]
Of the headquarters functions, shall be responsible for Corporate Planning and Control, Accounting, Tax, Finance, IR, and Disclosure Controls.
Yutaka Nakagawa [Executive Deputy President]
Shall be responsible for Manufacturing, Logistics and Procurement operation for the electronics and game businesses.
Hiroshi Yoshioka [Executive Deputy President]
Shall be responsible for the Consumer Products & Devices Group (TV, Audio & Video, Digital Imaging, Chemical & Energy, Electronic Devices and Semiconductor businesses).
Keiji Kimura [EVP]
Of the headquarters functions, shall be responsible for Intellectual Property and Information Systems.
Shall be responsible for the B2B solutions business and the Disc Manufacturing business.
Nicole Seligman [EVP and General Counsel]
Of the headquarters functions, shall be responsible for legal, compliance, Internal audit and SOX 404 management.
In charge of the Board Secretariat
Kazuo Hirai [EVP]
Shall be responsible for the Networked Products & Services Group (Game, PC, Networked Mobile and Network Service businesses and New Business Incubation Project)

[Consumer Products & Devices Group (CPDG)]

Hiroshi Yoshioka	Appointed as President (Currently President of TV Business Group)
Corporate Executive Officer,Executive Deputy President
Tadashi Saito	Appointed as Deputy President (Continues as President of Semiconductor Business Group)
Corporate Executive, EVP
Tsugie Miyashita	In charge of Devices Sales (Continues as President, Sony Marketing (Japan) Inc.)
Group Executive

[Networked Products & Services Group (NPSG)]

Kazuo Hirai	Appointed as President (Continues as President and Group Chief Executive Officer, Sony Computer Entertainment Inc.)
Corporate Executive Officer, EVP
Kunimasa Suzuki	Appointed as Deputy President, President of VAIO Business Group, Senior General Manager of NPSG Planning & Strategies Division (Continues as EVP, Sony Electronics Inc.)
Corporate Executive, SVP
Shoji Nemoto	In charge of Technologies (Continues as President of Audio & Video Business Group)
Corporate Executive, SVP

[TV Business Group]

Yoshihisa Ishida	Appointed as President (Currently President of VAIO Business Group)
Corporate Executive, SVP

[Chemical & Energy Business Group]

Shinichi Tanemo	Appointed as Deputy President (Continues as President, Sony Energy Devices Corporation)
Group Executive

[Corporate R&D]

Keiichiro Shimada	In charge of Advanced Materials Laboratories, System Technologies Laboratories, Display Device Development Group, Technology Development Group, Core Device Development Group (Continues as President of Technology Development Group)
Corporate Executive, SVP

[Production, Logistics, Procurement and CS Platform]

Yutaka Nakagawa	Officer in Charge of Production, Logistics, Procurement and CS Platform
Corporate Executive Officer, Executive Deputy President

[Production Group]

Yutaka Nakagawa	Appointed as President (in addition to the above position)
Corporate Executive Officer, Executive Deputy President

[Headquarters]

Keiichiro Shimada	In charge of Technology Strategy, Software Design Technology Center (Continues as President of Technology Development Group)
Corporate Executive, SVP

Yoshinori Onoue: To Retire (as of March 31st)

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