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![Elsevier“Merck paid an undisclosed sum to Elsevier to produce several volumes of [Australasian Journal of Bone and Joint Medicine], a publication that had the look of a peer-reviewed medical journal, but contained only reprinted or summarized articles—most of which presented data favorable to Merck products—that appeared to act solely as marketing tools with no disclosure of company sponsorship.”“It was a stealth marketing campaign to Australian doctors under the guise of a regular journal. “The Scientist“In issue 2, for example, 9 of the 29 articles were about Vioxx, and 12 of the remaining were about another Merck drug, Fosamax. All of these articles presented positive conclusions, and some were bizarre: like a review article containing just 2 references. “Ben Goldacre, “Bad Science” The Guardian“It has recently come to my attention that from 2000 to 2005, our Australia office published a series of sponsored article compilation publications, on behalf of pharmaceutical clients, that were made to look like journals and lacked the proper disclosures. This was an unacceptable practice, and we regret that it took place.”Michael Hansen, CEO Of Elsevier's Health Sciences Division](/image.pl?url=https%3a%2f%2fimage.slidesharecdn.com%2fwhatswrong4ss-090619091933-phpapp02%2f75%2fWhat-s-wrong-with-scholarly-publishing-today-II-27-2048.jpg&f=jpg&w=240)
![Elsevier“Merck paid an undisclosed sum to Elsevier to produce several volumes of [Australasian Journal of Bone and Joint Medicine], a publication that had the look of a peer-reviewed medical journal, but contained only reprinted or summarized articles—most of which presented data favorable to Merck products—that appeared to act solely as marketing tools with no disclosure of company sponsorship.”“It was a stealth marketing campaign to Australian doctors under the guise of a regular journal. “The Scientist“In issue 2, for example, 9 of the 29 articles were about Vioxx, and 12 of the remaining were about another Merck drug, Fosamax. All of these articles presented positive conclusions, and some were bizarre: like a review article containing just 2 references. “Ben Goldacre, “Bad Science” The Guardian“It has recently come to my attention that from 2000 to 2005, our Australia office published a series of sponsored article compilation publications, on behalf of pharmaceutical clients, that were made to look like journals and lacked the proper disclosures. This was an unacceptable practice, and we regret that it took place.”Michael Hansen, CEO Of Elsevier's Health Sciences Division](/image.pl?url=https%3a%2f%2fimage.slidesharecdn.com%2fwhatswrong4ss-090619091933-phpapp02%2f75%2fWhat-s-wrong-with-scholarly-publishing-today-II-28-2048.jpg&f=jpg&w=240)
![Elsevier“Merck paid an undisclosed sum to Elsevier to produce several volumes of [Australasian Journal of Bone and Joint Medicine], a publication that had the look of a peer-reviewed medical journal, but contained only reprinted or summarized articles—most of which presented data favorable to Merck products—that appeared to act solely as marketing tools with no disclosure of company sponsorship.”“It was a stealth marketing campaign to Australian doctors under the guise of a regular journal. “The Scientist“In issue 2, for example, 9 of the 29 articles were about Vioxx, and 12 of the remaining were about another Merck drug, Fosamax. All of these articles presented positive conclusions, and some were bizarre: like a review article containing just 2 references. “Ben Goldacre, “Bad Science” The Guardian“It has recently come to my attention that from 2000 to 2005, our Australia office published a series of sponsored article compilation publications, on behalf of pharmaceutical clients, that were made to look like journals and lacked the proper disclosures. This was an unacceptable practice, and we regret that it took place.”Michael Hansen, CEO Of Elsevier's Health Sciences Division](/image.pl?url=https%3a%2f%2fimage.slidesharecdn.com%2fwhatswrong4ss-090619091933-phpapp02%2f75%2fWhat-s-wrong-with-scholarly-publishing-today-II-29-2048.jpg&f=jpg&w=240)
![Elsevier“Merck paid an undisclosed sum to Elsevier to produce several volumes of [Australasian Journal of Bone and Joint Medicine], a publication that had the look of a peer-reviewed medical journal, but contained only reprinted or summarized articles—most of which presented data favorable to Merck products—that appeared to act solely as marketing tools with no disclosure of company sponsorship.”“It was a stealth marketing campaign to Australian doctors under the guise of a regular journal. “The Scientist“In issue 2, for example, 9 of the 29 articles were about Vioxx, and 12 of the remaining were about another Merck drug, Fosamax. All of these articles presented positive conclusions, and some were bizarre: like a review article containing just 2 references. “Ben Goldacre, “Bad Science” The Guardian“It has recently come to my attention that from 2000 to 2005, our Australia office published a series of sponsored article compilation publications, on behalf of pharmaceutical clients, that were made to look like journals and lacked the proper disclosures. This was an unacceptable practice, and we regret that it took place.”Michael Hansen, CEO Of Elsevier's Health Sciences Division](/image.pl?url=https%3a%2f%2fimage.slidesharecdn.com%2fwhatswrong4ss-090619091933-phpapp02%2f75%2fWhat-s-wrong-with-scholarly-publishing-today-II-30-2048.jpg&f=jpg&w=240)






































































The document discusses the shortcomings of contemporary scholarly publishing, highlighting issues like access barriers, high subscription costs, and the overwhelming number of publications that hinder effective literature discovery. It criticizes the role of publishers, particularly Elsevier, in prioritizing profit over public access to scientific knowledge and advocates for open access as a solution. Additionally, it emphasizes the need for unique identifiers and improved metrics to facilitate better research visibility and collaboration.


























![Elsevier“Merck paid an undisclosed sum to Elsevier to produce several volumes of [Australasian Journal of Bone and Joint Medicine], a publication that had the look of a peer-reviewed medical journal, but contained only reprinted or summarized articles—most of which presented data favorable to Merck products—that appeared to act solely as marketing tools with no disclosure of company sponsorship.”“It was a stealth marketing campaign to Australian doctors under the guise of a regular journal. “The Scientist“In issue 2, for example, 9 of the 29 articles were about Vioxx, and 12 of the remaining were about another Merck drug, Fosamax. All of these articles presented positive conclusions, and some were bizarre: like a review article containing just 2 references. “Ben Goldacre, “Bad Science” The Guardian“It has recently come to my attention that from 2000 to 2005, our Australia office published a series of sponsored article compilation publications, on behalf of pharmaceutical clients, that were made to look like journals and lacked the proper disclosures. This was an unacceptable practice, and we regret that it took place.”Michael Hansen, CEO Of Elsevier's Health Sciences Division](/image.pl?url=https%3a%2f%2fimage.slidesharecdn.com%2fwhatswrong4ss-090619091933-phpapp02%2f75%2fWhat-s-wrong-with-scholarly-publishing-today-II-27-2048.jpg&f=jpg&w=240)
![Elsevier“Merck paid an undisclosed sum to Elsevier to produce several volumes of [Australasian Journal of Bone and Joint Medicine], a publication that had the look of a peer-reviewed medical journal, but contained only reprinted or summarized articles—most of which presented data favorable to Merck products—that appeared to act solely as marketing tools with no disclosure of company sponsorship.”“It was a stealth marketing campaign to Australian doctors under the guise of a regular journal. “The Scientist“In issue 2, for example, 9 of the 29 articles were about Vioxx, and 12 of the remaining were about another Merck drug, Fosamax. All of these articles presented positive conclusions, and some were bizarre: like a review article containing just 2 references. “Ben Goldacre, “Bad Science” The Guardian“It has recently come to my attention that from 2000 to 2005, our Australia office published a series of sponsored article compilation publications, on behalf of pharmaceutical clients, that were made to look like journals and lacked the proper disclosures. This was an unacceptable practice, and we regret that it took place.”Michael Hansen, CEO Of Elsevier's Health Sciences Division](/image.pl?url=https%3a%2f%2fimage.slidesharecdn.com%2fwhatswrong4ss-090619091933-phpapp02%2f75%2fWhat-s-wrong-with-scholarly-publishing-today-II-28-2048.jpg&f=jpg&w=240)
![Elsevier“Merck paid an undisclosed sum to Elsevier to produce several volumes of [Australasian Journal of Bone and Joint Medicine], a publication that had the look of a peer-reviewed medical journal, but contained only reprinted or summarized articles—most of which presented data favorable to Merck products—that appeared to act solely as marketing tools with no disclosure of company sponsorship.”“It was a stealth marketing campaign to Australian doctors under the guise of a regular journal. “The Scientist“In issue 2, for example, 9 of the 29 articles were about Vioxx, and 12 of the remaining were about another Merck drug, Fosamax. All of these articles presented positive conclusions, and some were bizarre: like a review article containing just 2 references. “Ben Goldacre, “Bad Science” The Guardian“It has recently come to my attention that from 2000 to 2005, our Australia office published a series of sponsored article compilation publications, on behalf of pharmaceutical clients, that were made to look like journals and lacked the proper disclosures. This was an unacceptable practice, and we regret that it took place.”Michael Hansen, CEO Of Elsevier's Health Sciences Division](/image.pl?url=https%3a%2f%2fimage.slidesharecdn.com%2fwhatswrong4ss-090619091933-phpapp02%2f75%2fWhat-s-wrong-with-scholarly-publishing-today-II-29-2048.jpg&f=jpg&w=240)
![Elsevier“Merck paid an undisclosed sum to Elsevier to produce several volumes of [Australasian Journal of Bone and Joint Medicine], a publication that had the look of a peer-reviewed medical journal, but contained only reprinted or summarized articles—most of which presented data favorable to Merck products—that appeared to act solely as marketing tools with no disclosure of company sponsorship.”“It was a stealth marketing campaign to Australian doctors under the guise of a regular journal. “The Scientist“In issue 2, for example, 9 of the 29 articles were about Vioxx, and 12 of the remaining were about another Merck drug, Fosamax. All of these articles presented positive conclusions, and some were bizarre: like a review article containing just 2 references. “Ben Goldacre, “Bad Science” The Guardian“It has recently come to my attention that from 2000 to 2005, our Australia office published a series of sponsored article compilation publications, on behalf of pharmaceutical clients, that were made to look like journals and lacked the proper disclosures. This was an unacceptable practice, and we regret that it took place.”Michael Hansen, CEO Of Elsevier's Health Sciences Division](/image.pl?url=https%3a%2f%2fimage.slidesharecdn.com%2fwhatswrong4ss-090619091933-phpapp02%2f75%2fWhat-s-wrong-with-scholarly-publishing-today-II-30-2048.jpg&f=jpg&w=240)




































































